ShanghaiJune 9, 2026 /PRNewswire/ — The spectacular June snow-covered forest sea arrived as promised, with the snow-capped Namcha Barwa peak witnessing the journey. From June 5 to 7, the 2026 CHANDO Himalaya Extreme Trail Run concluded successfully in Lulang Town, Nyingchi, Tibet. As one of the highest-altitude, most scenic, and most challenging trail running events in China, this year’s race continued the core spirit of “Run Wild, Run Natural,” where adventurers from across the country measured the extremes with their steps and engaged in a dialogue with nature through sheer willpower on the Himalayas.
The event was hosted by the People’s Government of Nyingchi City, organized by the Nyingchi Education Bureau, Nyingchi Bureau of Culture and Tourism, and the People’s Government of Bayi District, with the title sponsorship of leading domestic beauty brand CHANDO, fulfilling a summit rendezvous on the Third Pole of the Earth.
2026 CHANDO Himalaya Extreme Trail Run
Elite Gathering, Competing for Annual Glory Rankings
This year’s event featured three categories: “Natural Secret Realm 10KM,” “Breakthrough Limits 35KM,” and “Conquer the Summit 55KM,” attracting nearly a thousand runners from all over the country to Lulang, Nyingchi, for this trail running spectacle. A host of domestic elite athletes, including Zhao Hu, Li Song, Luo Ping, and Zhang Ting, engaged in high-intensity competition on the high-altitude course interwoven with snow-capped mountains, river valleys, forest seas, and alpine pastures. They ran from the misty dawn to the sunset among the mountains, with the entire race marked by intense competition and a series of memorable moments.
After two days of thrilling competition, the “Conquer the Summit 55KM” category saw participants traverse mountain passes, cross primeval forest seas and the shores of Gongcuo Lake, facing multiple challenges such as high-altitude hypoxia and variable plateau weather, measuring the majestic terrain of the Himalayas with their steps. Ultimately, trail runner Zi Juwei from Yunnan crossed the finish line first with a time of 4 hours, 42 minutes, and 22 seconds, claiming the men’s championship in this category. Athlete Luo Bu secured second place with a time of 4 hours, 59 minutes, and 1 second, while He Fujun took third. In the equally gripping women’s competition, Yunnan trail runner Zheng Wenrong maintained consistent strength throughout, crossing the finish line to successfully defend her title with a time of 6 hours, 11 minutes, and 28 seconds, winning the women’s championship. Dan Zeng Qu Zhen and Wang Hongwei claimed second and third places with times of 6 hours, 34 minutes, and 23 seconds, and 6 hours, 54 minutes, and 35 seconds, respectively.
Men’s champion, runner-up, and second runner-up in the Conquer the Summit 55KM category
In other categories, Geng Rang Yaba, Shi Kaijin, and Wang Wei secured the top three men’s spots in the “Breakthrough Limits 35KM,” while Ren Ti, Luo Ping, and Ouyang Qiong took the top three women’s spots. Yang Chengxiang and Yang Xiaoxia claimed the men’s and women’s championships, respectively, in the “Natural Secret Realm 10KM.”
Comprehensive Upgrades, Creating a New Highland Trail Running Experience
In 2026, title sponsor CHANDO implemented comprehensive upgrades across various dimensions, including participant scale, course planning, and on-site experience, to enhance the quality of the race, achieving a leap in overall event experience. This year, the total event scale expanded from over 400 participants last year to nearly a thousand slots, providing more highland-aspiring adventurers with the precious opportunity to stand at the starting line on the world’s Third Pole. Notably, the “Conquer the Summit 55KM” category added a pristine mountain ridge trail, broadening the “capability range” for elite runners. The “Breakthrough Limits 35KM” category significantly reduced overall climbing difficulty, boosting participants’ confidence to finish. The new course planning allowed runners in all categories to deeply experience the diverse natural landscape of the Himalayas.
To offer participants a more unique on-site experience, CHANDO integrated the image of “Hanhan Shu,” a character from its proprietary IP “Snow Mountain Guard Team,” into various core aspects of the event, accompanying runners as they challenged themselves and pushed their limits. At the official photo zone during the race packet pickup day, it was a popular photo companion. It also appeared as a supportive figure on runners’ bib numbers and around their race bags, and could be seen everywhere along the course and at interactive installations.
Additionally, a prayer flag wishing wall installation was set up in the race assembly area, combining the unique cultural experience of the host location, attracting many runners to write down their finish goals and blessings. The “Natural Wild Photo” art installation, embodying the concept of “mutual reflection between humans and nature,” deeply integrated natural aesthetics with trail running, becoming a crucial element for runners to capture moments and share their emotions.
Scenario-Based Marketing: Glacier Oil-Control Series Breaks into the Outdoor Scene
In this event, CHANDO Men’s Glacier Oil-Control Series, centered around the core theme of “Sweat in Style, Oil Control on the Go,” leveraged the high-altitude professional trail running scenario. It achieved dual conversion with the 618 shopping festival promotions, connecting online and offline omnichannel marketing pathways and breaking into the outdoor sports circle.
CHANDO Skin Energy Replenishment Station
Deep Co-creation with Key Opinion Leaders (KOLs): Partnering with outdoor-focused KOLs for deep collaboration, creating immersive trail running exclusive experience activities. Centered around CHANDO Men’s oil-control products, it strongly established CHANDO Men’s outdoor mindset and sports scenario.
City-Wild Collaboration to Expand Circles: In sync with the event, CHANDO partnered with the Codoon app to jointly launch the [CHANDO Himalaya Extreme Trail Run (City Race)], making every kilometer run in the city a competition in sync with the trail run. Breaking geographical barriers, it radiated from the niche, high-barrier offline trail run to the general running community, broadening the brand’s exposure radius and continuously amplifying the event’s buzz.
Scenario-Based Market Interaction and Sales Conversion: Seizing the opportunity of the offline trail run event, CHANDO collaborated with JD.com to build a dedicated multi-functional brand exhibition zone. Integrating four core functions—trendy photo spots, free product sampling, core product line displays, and live-streaming—it deepened the scenario-based experience, bringing the brand closer to sports enthusiasts. It transformed the polar natural vitality of the offline Lulang racecourse into online scenario-based content for the brand. Simultaneously, leveraging the golden period of JD.com’s 618 promotion and the traffic boost from JD.com’s Beauty Super Brand Day, it enhanced the brand’s sales conversion on the JD.com platform.
High-Five the Wind, Embrace Nature, and Reunite at the Summit
After crossing the finish line, runners left commemorative moments at CHANDO’s “High-Five the Wind” installation. The conclusion of the race is not an endpoint but a new starting point for CHANDO and thousands of runners to head towards the next mountain wilderness. As a natural high-tech brand originating from the sacred Himalayas, CHANDO always draws inspiration from the Himalayas. Through this event, it continuously conveys the core spirit of challenging oneself and respecting nature.
The snow-covered mountains await the return of the brave. CHANDO will continue to look forward to the next rendezvous with global runners at the Himalayan summit, continuing the mountain wilderness pact of “Run Wild, Run Natural.”