ShanghaiJune 9, 2026 /PRNewswire/ — On May 29, the 20th China Good Creativity • Chando Snow Mountain Guardian Team IP Design Special Competition concluded successfully at Oriental Beauty Valley • Chando Future Beauty City. This competition was hosted by the Organizing Committee of the China Good Creativity and National Digital Art Design Competition and organized by Shanghai Chando Group Co., Ltd. Centered on the brand’s proprietary IP “Snow Mountain Guardian Team,” it focused on two major themes: creative design for “Mei Ling Ling” and “Han Han Shu” GWP (Gift with Purchase), and creative planning for prospective members, calling for creative submissions from university students nationwide.
Chando Snow Mountain Guardian Team IP Design Special Competition
The China Good Creativity and National Digital Art Design Competition (referred to as the “China Creative Challenge Competition”) is a recognized event listed in the “National College Subject Competition Analysis Report” published by the China Association of Higher Education under the Ministry of Education. It holds official authority and academic value, with a large scale, extensive participation from universities, and broad influence. By collaborating with Chando to host this special competition, it bridges personal creative design, university teaching practice, and brand IP development. This not only provides a professional platform for talent growth but also injects fresh vitality into the brand through the power of young design.
Youthful Creativity Gathers, Showcasing the Beauty of the Snowy Region
The competition lasted four months, attracting participation from over 500 universities nationwide and collecting more than 4,000 creative works. From March to April, Chando, together with the organizing committee, conducted promotional sessions at key universities across the country, and visited renowned art and design institutions such as the China Academy of Art, Luxun Academy of Fine Arts, and Sichuan Fine Arts Institute. These deep interactive activities included topic interpretation, product sampling, and recruitment presentations, enhancing brand engagement with young audiences and sparking students’ enthusiasm and creative inspiration for the competition.
Group photo of participants
The finals were held from May 27 to 29 at Oriental Beauty Valley • Chando Future Beauty City in Shanghai. Thirty finalists from the first and second prize categories visited the venue, immersing themselves in the brand’s 25 years of scientific research strength and craftsmanship. They presented and defended their final proposals centered on the Snow Mountain Guardian Team IP. A jury composed of the brand’s core team evaluated entries based on creative fit, brand alignment, and feasibility, ultimately announcing the winning works. Youthful inspiration collided with the culture and natural aesthetics of the Himalayan sacred land, unleashing limitless creative possibilities.
Participants visit Oriental Beauty Valley · Chando Future Beauty City
Shaping the Brand with “Cute Power,” Creating a Unique Trendy Symbol
The Snow Mountain Guardian Team IP was born from the brand’s source, the Himalayan sacred land, combining brand storytelling with trendy vitality. The debut IP characters, “Mei Ling Ling” and “Han Han Shu,” are inspired by the Tibetan antelope, known as the “boat of the plateau,” and the super-popular internet sensation, the marmot. With their adorable charm, they convey the brand mission of “providing rare gifts from the Himalayan sacred land to beauty seekers worldwide,” making every beauty-oriented endeavor a continuation of snowfield ecological protection. With the launch of its proprietary IP, Chando has officially opened a new chapter in cute marketing. Through multi-dimensional touchpoints and trendy formats such as emojis, seasonal posters, celebrity collaborations, and limited-edition merchandise, it precisely meets the emotional needs and social habits of young consumers, making the brand spirit perceptible, companionable, and shareable.
This competition is not just a large-scale, highly professional “design contest”; it reflects Chando’s thinking on brand rejuvenation: not following superficial trends, but building on 25 years of brand craftsmanship, using youth co-creation as a bridge to allow the unique culture of the Himalayan sacred land to coexist with youthful aesthetics.
Rooted in the Himalayan Sacred Land, Continuously Writing the Source Story
The birth and evolution of the Snow Mountain Guardian Team IP is a continuation of the story between Chando and the Himalayas. The pure natural energy of the highland sacred land and the strong vitality of its plants, animals, and microorganisms are the sources of inspiration for Chando’s creation of beauty, and they also endow Chando with a unique brand DNA.
Chando transforms the rare gifts from the Himalayan sacred land into high-quality, cost-effective products using advanced technology, while adhering to the sustainable development philosophy of “taking from nature and giving back to nature.” It takes practical actions to protect the snowfield ecology and fulfill social responsibilities. From the eight-year “Chando Grass Planting in the Himalayas” initiative to the three-year “Chando Spring Bud Student Aid Program,” and from the Linzhi Peach Blossom Festival to cultural tourism projects like the Chando Himalayan Extreme Trail Run, Chando always approaches the Himalayan land with reverence, sharing benefits, and striving for a harmonious future where humans and nature coexist.
In the future, Chando will continue to incubate its proprietary IP, creating unique trendy symbols and emotional connections for the brand. Amidst the inheritance of craftsmanship and the renewal of trends, it will write a warm and steadfast growth chapter for Chinese beauty.