SHANGHAIJune 22, 2026 /PRNewswire/ — Today, Marriott International announced the introduction of the Series by Marriott brand into Greater China, further strengthening its select-service segment and providing a more flexible and investment-efficient solution for empowering and branding existing hotels in China. Series by Marriott aims to partner with local hotel brands that have regional influence and market recognition, preserving the local culture and unique charm of each hotel while integrating Marriott International’s established brand standards, global sales network, and Marriott Bonvoy membership ecosystem. This helps partners enhance direct sales capabilities, member reach, and long-term operational value. As the only brand in Marriott’s select-service portfolio focused on enhancing the value of existing hotels, its introduction reflects the group’s strategy to continuously expand its brand portfolio in the Chinese market, deepen diverse cooperation models, and create sustainable growth opportunities for owners and investors.
Marriott International Greater China Leadership Team Unveils Series by Marriott Brand
At the launch event, Marriott International signed strategic cooperation agreements with CG Hospitality Global and BTG Wanxin. Under these agreements, CG Hospitality Global plans to invest in and develop 100 Series by Marriott hotels in China over the next 10 years, further demonstrating partner confidence in the potential of the Chinese market, the Marriott brand platform, and the Series by Marriott development model.
Marriott International Signs Strategic Agreement with CG Hospitality Global and BTG Wanxin
Marriott International Signs Strategic Agreement with CG Hospitality Global and BTG Wanxin
“As travel demand in China continues to diversify, consumers are not only seeking high cost-effectiveness and reliable quality but also placing greater value on accommodation experiences with local characteristics and personal expression. The introduction of Series by Marriott is Marriott International’s proactive response to this market trend and owner needs,” said Ms. Yibing Mao, President of Marriott International Greater China. “As an important addition to the group’s select-service brand portfolio, Series by Marriott will not only bring Marriott Bonvoy members richer and more locally distinctive travel options but also create more sustainable long-term value for partners, owners, and investors.”
The Series by Marriott brand was founded in May 2025 as a hotel collection brand designed for guests who appreciate comfortable experiences, high cost-effectiveness, and local cultural ambiance. The brand focuses on the select-service segment, aiming to integrate established regional hotel brands into the Marriott Bonvoy ecosystem, maintaining their unique identity while providing reliable and consistent quality standards and membership benefits. Since its launch, Series by Marriott has steadily developed in the global market, currently operating 55 hotels with 37 more in the pipeline.
Under this collaboration, select Arro Khampa boutique hotels under CG Hospitality Global will join the Series by Marriott brand. Arro Khampa hotels, located in southwestern China, are widely favored by travelers for their unique architectural style and rich local cultural characteristics. The first four Arro Khampa hotels under this partnership are scheduled to open by the end of this year after completing facility and design renovations. Previously, in 2025, CG Hospitality Global announced that over 115 hotels and more than 8,000 rooms under its The Fern Hotels & Resorts in India would gradually join the Series by Marriott brand, fully demonstrating the brand’s global replicability, the potential of the Chinese market, and the confidence of strategic partners.
BTG Homeinns Hotel Group’s WASSIM brand, which signed the strategic cooperation agreement this time, is committed to providing high-quality solutions for mid-to-high-end hotels, creating stable and reliable operational value, and has become a rapidly growing brand representative in the mid-to-high-end hotel market. Partners like BTG Wanxin will leverage their experience and customer base in the Chinese market, along with the industrial advantages of BTG Homeinns Hotel Group, to promote the rollout of Series by Marriott hotels in key cities and distinctive destinations.
“We are delighted to partner with CG Hospitality Global and BTG Wanxin to introduce the Series by Marriott brand to the Chinese market. This collaboration reflects Marriott International’s long-term confidence in the growth potential of China’s select-service segment and responds to the demand from owners and investors for more flexible and efficient brand cooperation models,” said Mr. Guogang Yu, Chief Development Officer of Marriott International Greater China. “Series by Marriott’s development strategy focuses on local hotel brands with a market foundation and regional influence. Through a relatively flexible brand integration model, it helps existing hotels retain their original characteristics while accessing Marriott International’s brand standards, global sales network, and Marriott Bonvoy membership ecosystem. We believe this model can effectively enhance asset operational efficiency and market competitiveness, providing owners with an investment choice that combines reliable quality, original expression, and long-term return potential. Looking ahead, we look forward to working with more experienced partners to drive the steady and sustainable development of Series by Marriott in China.”
To learn more about Series by Marriott hotels, please visit: https://www.marriott.com/brands/series-by-marriott.mi
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is headquartered in Bethesda, Maryland, USA. As of June 11, 2026, it operates 10,000 hotels, residences, timeshares, cruises, outdoor accommodations, and other lodging projects across 146 countries and territories through direct management, franchising, and licensing, featuring a portfolio of exceptional hotel brands spanning luxury, premium, select-service, midscale, extended stay, and all-inclusive categories. Marriott International operates the award-winning travel program, Marriott Bonvoy®. For more information, please visit the official website at www.marriott.com. To stay updated on Marriott International’s latest news, follow the “Marriott International News” and “Marriott Bonvoy” WeChat official accounts and Weibo.
Marriott International encourages investors, media, and others interested in the company’s business to review and subscribe to information published on its investor relations website at www.marriott.com/investor or its news center website at www.marriottnewscenter.com . This information is important. However, the content of these websites is not incorporated by reference into this press release or any report or document filed by Marriott with the U.S. Securities and Exchange Commission. The URLs listed in this text are for reference only and are not intended as active hyperlinks.
About CG Hospitality Global
CG Hospitality Global, a subsidiary of CG Corp Global, is the group’s hospitality business segment. It currently operates over 220 hotels and resorts across 12 countries and regions, covering more than 130 destinations, with a total of over 13,835 rooms.
CG Hospitality Global has established successful joint ventures and partnerships with several internationally renowned hotel groups, including Taj, Taj Safaris, and Vivanta brands under Indian Hotels Company Limited (IHCL, part of the Tata Group), as well as Jetwing, Hilton’s DoubleTree by Hilton, and Fairmont. The group also owns proprietary brands such as The Zinc, The Fern, and The Farm. By 2030, its global hotel portfolio is expected to expand to over 600 hotels and more than 30,000 rooms.
CG Hospitality Global’s portfolio includes numerous globally iconic hotels and destination assets, such as Taj Exotica Resort & Spa in the Maldives, Jetwing Vil Uyana and Taj Samudra in Sri Lanka, The Farm at San Benito in the Philippines, Meghauli Serai – A Taj Safaris Lodge in Nepal, Taj Jumeirah Lakes Towers in Dubai, UAE, Fairmont The Norfolk and Fairmont Mara Safari Club in Kenya, and DoubleTree by Hilton JFK Airport in New York, USA.
Additionally, CG Hospitality Global owns one of India’s leading hotel management platforms through Concept Hospitality Private Limited (CHPL). CHPL’s Fern Hotels currently manages over 120 hotels spanning the mid-to-high-end and luxury markets, operating brands such as Fern, Zinc, and Beacon. This business segment is expected to expand to 500 hotels by 2031.
About WASSIM Hotel Brand
WASSIM, since initiating its brand upgrade in 2021, has leveraged the industrial advantages of BTG Homeinns Hotel Group, focusing on the mid-to-high-end market and specializing in the renovation of existing hotels. Adhering to the concept of “Recharge for Life” and with “Health Inspires Life” as its core value, WASSIM is dedicated to providing business travelers who pursue quality and efficiency with a unique lodging experience that integrates “health and vitality, smart business, and comfort and flexibility.” To date, nearly 200 hotels have signed contracts, covering 45 provinces, autonomous regions, and municipalities nationwide, forming a three-tier product matrix of “WASSIM S, WASSIM, and WASSIM X,” making it a rapidly growing brand representative in the mid-to-high-end hotel market.
About Series by Marriott Hotels
Series by Marriott brings together established, well-known regional hotels with deep local market roots, creating a hotel collection brand designed for guests who appreciate comfortable experiences, high cost-effectiveness, and local cultural ambiance. Each hotel reflects a unique local story, showcasing the cultural charm of its location, offering a simple and livable accommodation experience focused on essential services and refined details. With prime locations, the hotels provide guests with quality and value-for-money stays, featuring clean and comfortable guest rooms, free Wi-Fi, daily coffee and tea, and some hotels offering breakfast, fitness centers, and meeting and event spaces. Hotels joining the Series by Marriott brand can maintain their original character while accessing Marriott International’s brand platform and Marriott Bonvoy membership ecosystem; guests can enjoy attentive and consistent service experiences as well as Marriott Bonvoy membership benefits. Through the Marriott Bonvoy travel program, members can experience Marriott International’s vast global hotel portfolio, redeem “Marriott Bonvoy MomentsTM” exclusive member experiences, and enjoy a range of generous benefits. Members can access exclusive member perks on the Marriott Bonvoy website, APP, WeChat mini-program, and the “Marriott International Flagship Store” on Fliggy.
About Marriott Bonvoy
Marriott Bonvoy is the award-winning travel program from Marriott International, covering over 30 hotel brands and a portfolio of more than 10,000 destinations worldwide. It is dedicated to providing members with quality services at popular travel destinations around the globe, meeting diverse travel needs. The award-winning travel program and platform allow members to easily embark on exciting and eye-opening travel experiences, enjoying wonderful journeys wherever they are. Join Marriott Bonvoy for free, or learn more, by visiting marriottbonvoy.com. To download the Marriott Bonvoy APP, click here. Members can access exclusive member perks on the Marriott Bonvoy website, APP, WeChat mini-program, and the “Marriott International Flagship Store” on Fliggy.