Here’s a polished English translation of the Chinese title: **”Sands China Drives Diversified Growth with MICE as the Engine”** Alternatively, a slightly more concise version: **”Sands China Powers Diversified Development Through MICE”** Both translations capture the original meaning, with “MICE” (Meetings, Incentives, Conferences, and Exhibitions) serving as the direct equivalent of “会展” in this business context.

Since 2007, attracting over1,570 million visitors
Building Urban International Competitiveness   Highlighting Sustained Investment in Industrial Diversification
 

MacauJune 22, 2026 /PRNewswire/ — Since the opening of Sands Macau in 2004, Sands China has been walking side by side with Macau, committed to contributing to the development of Macau into a world tourism and leisure center. As a pioneer in Macau’s integrated resort operating model, the company has focused on comprehensive tourism and leisure business segments such as hotels, retail, entertainment, and conventions and exhibitions as its core development pillars. For over two decades, it has fully aligned with the Macau SAR government’s policy of moderate economic diversification, continuously investing in both software and hardware resources to drive the diversified development of Macau’s industries.

When The Venetian Macao^® opened in 2007, Sands China took the lead in creating “CotaiExpo,” Macau’s largest convention and exhibition facility, laying the foundation for Macau’s international competitiveness in MICE development. After years of development, the company has consistently focused on industrial diversification, helping to drive the MICE industry from an exploratory stage to rapid growth, successfully building and enriching the “multi-stop” integrated development model. Today, its total MICE facility area has expanded to over 1.6 million square feet, continuously promoting the internationalization, specialization, and scaling of Macau’s MICE industry.

With strong policy support from the Central People’s Government and the Macau SAR Government, the development space for Macau’s MICE industry has continued to expand, gradually becoming one of the key engines for the city’s moderate economic diversification. As an active promoter of Macau’s MICE industry, Sands China has fully leveraged the advantages of its world-class integrated tourism and leisure facilities over the years to enhance Macau’s capacity and competitiveness in hosting large-scale MICE events, successfully attracting numerous high-end MICE projects with global influence to Macau. To date, the company has held nearly 12,800 MICE events in Macau, covering multiple global cutting-edge industry sectors, attracting over 15.7 million visitors from around the world, continuously driving Macau to become a key MICE tourism destination in Greater China, Asia, and even globally.

Sands China firmly believes that the MICE industry has strong industrial linkage effects, not only driving the upgrading of many related industries but also leveraging the international connectivity of MICE to gather a large number of international professionals and business travelers, expanding Macau’s broader international source markets. Over the years, Sands China has continuously strengthened Macau’s appeal to international tourists by introducing and hosting high-end international MICE events. In 2025 alone, the company’s international guest room nights reached 380,000.

Mr. Zheng Junuo, Chief Executive Officer and Executive Director of Sands China Ltd., said: “Sands China has successfully extended the development of Macau’s MICE industry over the years, deeply integrating the MICE industry into the operation and development model of integrated leisure resorts, and building large-scale, high-quality MICE infrastructure for Macau. This has continuously driven the MICE industry to become an important calling card and tourism product for Macau to connect with the world, enhance international competitiveness, and promote urban diversified development. Since 2007, the company has attracted over 15.7 million visitors; with the maturation of Macau’s MICE industry, Macau has become one of the globally influential business tourism destinations, fully demonstrating that the steady development of the MICE industry has injected strong momentum into Macau’s diversified industries. In the future, the company will continue to fully support the Macau SAR government’s ‘Tourism+’ policy direction, ensuring the linkage benefits of the comprehensive tourism and leisure industry, comprehensively promoting Macau’s economic diversification, further enhancing Macau’s global competitiveness and appeal, and helping to consolidate Macau’s positioning as a ‘World Tourism and Leisure Center.'”

Sands China is full of confidence in Macau’s future development. While enhancing business growth, the company will continue to invest resources, fully align with the Macau SAR government’s overall development strategy, actively expand high-quality “Tourism+” projects, enrich the connotation and appeal of Macau as a “City of Events,” and inject long-term momentum into Macau’s moderate economic diversification.

About Sands China Ltd.

Sands China Ltd. (HKEx: 1928, “Sands China” or the “Company”) is a company incorporated in the Cayman Islands and listed on The Stock Exchange of Hong Kong Limited. Sands China is the largest integrated resort operator in Macau, with properties on the Cotai Strip including The Venetian Macao^®, The Plaza Macau, The Parisian Macao^®, and The Londoner Macao^®, as well as owning and operating Sands Macau on the Macau Peninsula. The company’s integrated resorts offer a diverse range of entertainment, business facilities, and transportation services, including large-scale convention and exhibition venues, various restaurants, shopping malls, world-class entertainment performances at the Venetian Arena, Londoner Arena, Venetian Theatre, Parisian Theatre, Londoner Theatre, and Sands Theatre, as well as Cotai Water Jet high-speed ferry services between Hong Kong and Macau. The company’s property developments on the Cotai Strip are steadfastly and continuously contributing to building Macau into a world tourism and leisure center. Sands China is a subsidiary of Las Vegas Sands Corp. (NYSE: LVS), a global resort developer.

For more information, please visit the website https://cn.sandschina.com/index.html.

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