BeijingJune 23, 2026 /PRNewswire/ — Sinar Mas Group APP (hereinafter referred to as “APP”) made its third consecutive appearance at the China International Supply Chain Expo (hereinafter referred to as “CISCE”) with the theme “Circular Symbiosis, Chain Opens New Horizons.” For the first time, it showcased digital and intelligent achievements in the industrial chain, such as smart forestry, and launched the “Forestry-Pulp-Paper Integration+” initiative to drive the forestry-pulp-paper industry toward “ecological co-building.”
Zhai Jingli, Vice President of Sinar Mas Group APP (China), stated, “Industrial competition is rapidly shifting from point-to-point battles between products and enterprises to systemic competition among industrial chains and ecosystems. True competitiveness lies not only in strengthening the chain itself but also in creating a cross-sector, multi-factor collaborative industrial ecosystem. We hope to leverage the open platform of CISCE to further pool efforts from various parties, helping China’s forestry-pulp-paper industry achieve greener, more resilient, and higher-quality development.”
Panoramic view of Sinar Mas Group APP’s booth at the 4th CISCE
“Forestry-Pulp-Paper Integration+ Initiative: From ‘Chain Synergy’ to ‘Ecological Co-building’
As a practical vehicle for APP’s concept of building an “industrial ecosystem,” APP held a booth opening ceremony and a seminar on “New Value Systems for the Forestry-Pulp-Paper Industry” on the morning of June 23. During the event, APP officially launched the “Forestry-Pulp-Paper Integration+” initiative, aiming for zero carbon as a goal, innovation as an engine, and ecology as a field, to promote the construction of a more open and diversified industrial value system, thereby responding to new demands for industrial upgrading and development.
This initiative stems from APP’s deep commitment to “Forestry-Pulp-Paper Integration.” As an Indonesian overseas Chinese enterprise founded by patriotic Chinese entrepreneur Eka Tjipta Widjaja, Sinar Mas Group APP entered the Chinese market in 1992 and was the first to introduce the “Forestry-Pulp-Paper Integration” development model to China, leading the sustainable development path of China’s paper industry. Today, APP has built a complete industrial system covering forest cultivation, pulping, papermaking, terminal paper products, and even papermaking equipment. In the future, with the implementation and deepening of the initiative, APP hopes to enhance its own development momentum while driving collaborative upgrades across the industrial chain and promoting mutual benefits for ecological and social value.
Sinar Mas Group APP booth’s “The Story of Forestry-Pulp-Paper Integration+” electronic photo album
From Display to Interpretation: First Systematic Presentation of Forestry Value System and Digital Intelligence Capabilities
Centered on the core theme of “Circular Symbiosis,” the booth continues APP’s signature green color scheme, using the “Forestry-Pulp-Paper Integration” as the main thread. Through diverse forms such as themed installations, forest land sand tables, and interactive experiences, it immersively showcases APP’s overall layout and practical achievements in integration capabilities, digital and intelligent forest management, and industrial collaboration.
At the center of the booth, a “Plant Growth” themed installation vividly interprets the “Forestry-Pulp-Paper Integration” model, becoming a visual focal point. The “The Story of Forestry-Pulp-Paper Integration+” electronic photo album reviews APP’s key milestones in deepening industry engagement and open collaboration from perspectives such as government-enterprise cooperation, industry synergy, financial empowerment, industry-academia-research collaboration, and partnership with CISCE.
In terms of industrial capability display, APP created a “Forest Land Sand Table” for the first time at CISCE. Through physical models and electronic screens, it vividly presents the layout of nurseries, fast-growing forests, and forestry industrial parks, as well as content such as smart forestry, forestry carbon sinks, and biodiversity conservation. This highlights how APP extends basic forestry capabilities into a multi-dimensional value system, solidifying the underlying support for “Integration+” development. Notably, smart forestry stands out as a highlight of the sand table, demonstrating how APP leverages technologies such as remote sensing satellites, drones, and the Internet of Things to build an integrated “air-space-ground” network. This network incorporates key stages like seedling cultivation, afforestation, tending, harvesting, and monitoring into a unified digital and intelligent management system, driving forest land operations toward data-driven, refined, and intelligent operational transformation.
Sinar Mas Group APP booth’s “Forest Land Sand Table”
Focusing on collaborative innovation across the industrial chain, the booth features a giant eco-friendly paper cup installation, prominently showcasing a representative achievement of APP’s “chain innovation” — the Golden Phoenix® water-based barrier food board. As a “paper instead of plastic” green packaging solution, this product boasts environmental advantages such as recyclability, repulpability, biodegradability, and home compostability.
Beyond the booth, APP extends its green philosophy to the entire exhibition. As a partner and designated paper supplier for the 4th CISCE, APP launched several customized paper products for the expo this year. One of the tissue products, made from 100% virgin wood pulp, features both zero-plastic and low-carbon characteristics, echoing the green exhibition concept of CISCE.
Since its first participation, APP has leveraged the CISCE platform to continuously deepen docking and collaboration with upstream, downstream, and lateral partners, sparking innovative ideas. In the future, APP will continue to drive industrial collaboration from consensus to action, helping the forestry-pulp-paper industry move toward higher-quality development, and providing a practical model for the transformation and upgrading of traditional manufacturing industries with tangible results.