ShanghaiJune 24, 2026 /PRNewswire/ — From June 24 to 25, 2026, Pullman Hotels & Resorts, the premium brand under Accor, successfully hosted the “Pullman xChange” brand event at Pullman Paris Montparnasse Hotel. As a key component of Pullman’s global brand revitalization strategy, the Pullman xChange brand event is dedicated to bringing together pioneering forces from diverse fields, inspiring new ideas, connections, and opportunities through an open, diverse, and co-creative approach, continuously embodying Pullman’s brand spirit of “Provoking new exchanges.”
Leveraging the global brand revitalization wave, Pullman has progressively rolled out brand renewal and experience upgrade plans in Greater China. Focusing on the concept that “Every exchange is a trip,” Pullman will undergo a full-chain upgrade encompassing spatial design, dining experiences, service culture, and exclusive benefits, transforming each hotel into a hub for interaction and connection, allowing guests to discover unexpected connections and memorable experiences through naturally occurring interactions. This marks a key step for the Pullman brand to deeply integrate global concepts with local consumer preferences and market demands, rooted in the region.
1. Every exchange is a trip at Pullman
As an enduring and pioneering brand, Pullman’s legendary story began in 1859. At that time, the brand revolutionized railway travel comfort and luxury standards with a series of groundbreaking luxury train car designs, making the name “Pullman” synonymous with high-quality travel and meticulous hospitality. As one of Accor’s oldest brands, with over 160 years of heritage, Pullman has never ceased its self-renewal. Today, in Greater China, Pullman is embarking on a new localized chapter encompassing spaces, cuisine, and services through a modern interpretation of this century-old pioneering spirit.
Spatial Renewal, Creating Possibilities for Encounters
Space is the primary stage for interactions. The Pullman brand infuses Exchange, Contrast, and Vibrancy into every touchpoint of the spatial experience, breaking boundaries with openness, awakening senses with contrast, and reflecting life with vibrancy, comprehensively redefining modern living spaces.
As one of the iconic elements of the brand revitalization, the “Pullman Portal” is gradually being introduced to the Chinese market. Drawing inspiration from the brand’s deep roots as a train travel brand, its design is inspired by tunnel elements in railway journeys, paying homage to the brand’s origins while marking a ritualistic transition from the outside world into Pullman’s energy field. This design has already been implemented at Pullman hotels in Chongqing and other locations, and will be rolled out to more newly opened and renovated hotels in the future.
2. Pullman Portal design in the lobby of Chongqing Xi Yue Pullman Hotel
3. Pullman Suzhou Zhonghui
Simultaneously, the hotel lobby is redefined as an open “social hub”, breaking traditional boundaries with flexible and open layouts, serving as a space for community gathering, creative inspiration, and precise social connections. Meeting and event spaces are restructured around the concept of the “MICE Hotspot”, allowing for flexible scene switching to accommodate diverse needs such as keynote speeches, creative workshops, and cultural performances, paired with Pullman’s exclusive meeting break services, achieving a seamless blend of business and leisure socializing.
Culinary Experiences, Activating Social Interaction with Surprising Pairings
Pullman’s dining experience is shifting towards an interactive social scene centered around the bar. The “Unexpected Pairings” immersive dining experience, inspired by the brand’s heritage of playing card elements, is gradually launching in the Chinese market. Guests randomly draw pairing combinations from cards to explore surprising food and cocktail pairings, sparking relaxed conversations through fun interactions.
4. Pullman Hotel dining experience – ‘Unexpected Pairings’ bar scene
5. Pullman Hotel dining experience – ‘Unexpected Pairings’ afternoon tea
Catering to the social habits of Chinese consumers, the Pullman brand has also launched a limited edition “Unexpected Pairings” afternoon tea in Greater China, featuring the same playful random pairing mechanism to spark inspiration during afternoon moments. Pullman’s dining spaces break down the boundaries between kitchen, bar, and lounge areas, igniting social energy anytime, anywhere.
Service Heritage, Revitalizing Hospitality
Inherited from the golden age of railway travel in the 19th century, Pullman’s relentless pursuit of service excellence spans centuries and continues to this day. The brand revitalization introduces the concept of the “Host of Pullman”, inherited from the Pullman Porters at the brand’s inception, now redefined as catalysts for connection within the hotel. They go beyond traditional reception processes to actively create deep connections between guests and each other, and between guests and the destination, making every encounter more meaningful and warm.
6. Pullman Hotel service experience – ‘Host of Pullman’
“Summer Encounters” Summer Benefits, Accompanying You on Unexpected Journeys
Building on the gradually renewed spaces, cuisine, and service systems, Pullman Greater China has simultaneously launched the “Summer Encounters • Member Double Breakfast” summer benefits, allowing guests to immerse themselves in the unique charm of the “exchange hub” during holiday travel. From now until July 31, 2026, the campaign covers all over 50 Pullman hotels in Greater China. ALL – Accor Live Limitless members who book through designated channels and stay for two consecutive nights or more can enjoy daily breakfast for up to two people. This exclusive experience is a vivid interpretation of Pullman’s “Every exchange is a trip” philosophy—making every stay a journey full of surprises, encountering unexpected beauty.
Provoking New Exchanges, Pullman Accelerates Deepening Presence in the Chinese Market
From the Cangshan Mountains and Erhai Lake to tropical rainforests, from urban business landmarks to coastal resort destinations, Pullman has covered diverse living scenarios in Greater China, becoming a formidable force in the premium hotel market. Building on this solid foundation, Pullman is leveraging the brand revitalization as an opportunity to further accelerate its strategic layout in China.
Mr. Gary Zhu, Chief Executive Officer of Accor Greater China, stated: “Pullman is a core force within Accor’s premium brand portfolio and a strategic pillar brand for Accor’s deep engagement in Greater China. Since entering China 18 years ago, Pullman has established 53 hotels in operation, with over 40 more in the pipeline, covering key cities and popular destinations, making Greater China Pullman’s second-largest market globally. The comprehensive rollout of this brand revitalization in Greater China fully demonstrates our strong confidence in this market. We will continue to innovate locally in dimensions such as space, dining, and services, allowing more guests to ‘Provoke new exchanges’ here and positioning Pullman as a vital hub connecting diverse cultures and inspiring creative ideas.“
In 2026, new members such as Pullman Shangrao Guangfeng, Pullman Mogan Mountain, and Pullman Nanjing Riverside will open successively, further strengthening Pullman’s leadership in the premium hotel market. Globally, Pullman currently operates over 150 hotels in more than 40 countries and regions, with over 70 projects in the pipeline, steadily advancing towards the goal of exceeding 200 hotels worldwide within five years. In Greater China, this journey named “encounter” has just begun. Pullman will continue to integrate global concepts, inspire creative vitality, and leverage its century-old heritage and fresh new posture to deepen its presence and write a new chapter of development.