Empowering the Full Upgrade of the Beauty Chain with AI, Launching the New Intelligent Packaging Innovation Center
BeijingJune 24, 2026 /PRNewswire/ — The 4th China International Supply Chain Expo (hereinafter referred to as “CISCE”) recently grandly opened in Beijing. L’Oréal appeared at the expo with the theme “Chains Connecting, Smart AI Future,” showcasing the Group’s supply chain strategy and best practices empowered by AI. During the expo, the company also debuted the newly established “Intelligent Packaging Innovation Center” in China and announced the launch of a collaborative research project with the Research Institute of the China Council for the Promotion of International Trade, aiming to deeply explore the socio-economic value of China’s beauty industry from multiple perspectives, including the supply chain.
Ren Hongbin, President of the China Council for the Promotion of International Trade; Lin Shunjie, Chairman of China International Exhibition Center Group Co., Ltd.; Zhao Ping, President of the CCPIT Research Institute; Zhao Dali, Executive Vice President of the China International Public Relations Association; Zhao Kai, Executive Vice President of the China Association of Circular Economy; Zhang Wei, Deputy Director of the Center for China and Globalization (CCG); Lan Zhenzhen, President of Public Affairs for L’Oréal North Asia and China; Quan Zhihui, Director of L’Oréal Suzhou Smart Operations Center; and several guests from the beauty industry and ecosystem, jointly attended the opening event of the L’Oréal booth.
Opening of L’Oréal booth at the 4th China International Supply Chain Expo
Vincent Boinay, President of L’Oréal North Asia and CEO of L’Oréal China, stated: “In an era where artificial intelligence and human creativity converge, AI is becoming a powerful force to empower consumers, empower L’Oréal, empower our employees, and empower social development. We hope to join hands with more Chinese innovation partners to continuously enhance our innovation capabilities and supply chain operations, jointly promoting the high-quality development of the beauty industry.”
Video speech by Vincent Boinay, President of L’Oréal North Asia and CEO of L’Oréal China
Three Dimensions: “Hardware, Agility, Resilience”: Decoding the New Landscape of AI-Empowered Beauty Value Chain
At this year’s CISCE, L’Oréal used “Hardware, Agility, Resilience” as its main theme, showcasing the innovative application of AI technology across the entire value chain—including smart manufacturing, beauty product packaging design, and smart logistics—through three exhibition zones: “Smart Chain for Assurance,” “Smart Chain for Personalization,” and “Smart Chain for Confidence.”
L’Oréal booth at the 4th CISCE
In the “Smart Chain for Assurance” zone, L’Oréal safeguards product quality and safety with “hardware” strength. This year marks the 30th anniversary of the establishment of L’Oréal’s first factory in China—the Suzhou Factory. As the Group’s largest manufacturing base globally, the Suzhou Factory continues to advance its intelligent upgrade. The newly operational UPX Phase II smart workshop introduces innovative technologies such as AI visual inspection, digital twins, and collaborative robots, achieving digital management of the production process and upgraded quality control. These technologies may be hidden in the production stages invisible to consumers, but ultimately converge into the familiar and reassuring experience when opening a product, making every use more trustworthy.
In the “Smart Chain for Personalization” zone, L’Oréal uses “agility” to accelerate the rapid realization of beauty creativity. As consumer expectations for personalized beauty experiences continue to rise, the supply chain must go beyond mere “speed” and provide “precision” in delivering functional and emotional value to consumers. The newly debuted Intelligent Packaging Innovation Center is a concentrated embodiment of this agile thinking. The center will integrate four core platforms: an AI platform housing a vast library of packaging models from China’s packaging ecosystem, a CMF (Color, Material, Finish) library, 3D full-color printing, and L’Oréal’s existing packaging library. It innovatively deeply integrates general design tools with L’Oréal’s decades of packaging aesthetics experience and the existing mold library of star products, capable of transforming consumer insights into precise packaging design concepts in seconds, compressing design cycles that previously took weeks down to just days. This truly achieves a disruptive acceleration of innovation from “idea” to “execution.”
In the “Smart Chain for Confidence” zone, L’Oréal demonstrates “resilience” by co-creating and empowering the entire chain ecosystem, injecting confidence into the sustained growth of the supply chain. Leveraging the world’s first Smart Operations Center—the Suzhou Smart Operations Center—L’Oréal has effectively solved the management challenge of massive SKUs (Stock Keeping Units). Through cutting-edge digital applications like intelligent layered picking systems and smart packing optimizers, and especially with the help of AI order simulation and real-time edge computing, even during peak consumption periods like the “618 Shopping Festival,” the center can process 7,000 direct-to-consumer packages per hour while maintaining a 99% order fulfillment rate within 48 hours. Many of the “secret weapons” supporting the efficient operation of this “smart brain” come from the strength of startup companies within China’s innovation ecosystem. They are also leveraging L’Oréal’s global network to reach the world, gradually transforming more and more “Chinese innovations” into “global solutions.”
Marc-Antoine POULLE, Senior Vice President of Operations for L’Oréal North Asia and China, stated: “With the comprehensive implementation of AI at the Suzhou Factory, the Intelligent Packaging Innovation Center, and the Smart Operations Center, we are building a more agile, safer, and greener end-to-end smart supply chain. This significantly enhances our operational and innovation momentum in China and demonstrates our confidence in China’s innovation ecosystem and the high-quality development of the supply chain.” Mr. POULLE was also invited to attend the “Healthy Living Theme Event” sub-forum, where he discussed with industry partners how the beauty supply chain can leverage innovation to upgrade healthy living scenarios under new consumption trends, supporting high-quality industrial development.
From “Connecting” to “Forging” to “Falling in Love” with Chinese Innovation: Co-creating New Value in the Beauty Supply Chain
L’Oréal and the CCPIT Research Institute launch collaborative research
Connected by the “chain,” L’Oréal joins hands with think tanks to discuss high-quality industrial development. At this year’s CISCE, L’Oréal launched a collaborative research project with the Research Institute of the China Council for the Promotion of International Trade. The two parties will systematically explore the comprehensive value and spillover effects of the beauty industry in multiple dimensions, including consumption promotion, innovation leadership, supply chain ecosystem building, and promoting social and sustainable development. This aims to build industry consensus and contribute intellectual references for further industrial upgrading and high-quality development.
Refined through “forging,” L’Oréal consolidates value consensus in the beauty supply chain through multiple discussions and activities. At a themed salon at the L’Oréal booth, Lan Zhenzhen, President of Public Affairs for L’Oréal North Asia and China; Quan Zhihui, Director of L’Oréal Suzhou Smart Operations Center; together with Zhao Ping, President of the CCPIT Research Institute; Zhang Xinxin (ID: Formerly Sister-in-Law), a well-known fashion self-media personality and founder of an MCN agency; and Dou Mengxue, Managing Editor of the well-known financial media Market Value Observer, engaged in an in-depth “forging” discussion on the future value of the beauty supply chain.
Themed salon: “Chains Connecting, Smart AI Future”
At the “CCPIT Think Tank Exchange Event and Global Supply Chain Report and Index Launch,” Lan Zhenzhen shared insights on AI-driven industrial innovation and open cooperation, drawing on L’Oréal’s development practices.
Lan Zhenzhen, President of Public Affairs for L’Oréal North Asia and China, sharing insights
Lan Zhenzhen, President of Public Affairs for L’Oréal North Asia and China, believes: “China is far more than just a super-large-scale consumer market; it is a ‘smart hub’ for global beauty technology. The future world will not only deeply ‘connect’ with Chinese innovation but will also deeply ‘fall in love’ with the open innovation ecosystem ‘forged’ in China!”
Captivated by “love,” L’Oréal uses an AI comic series to help more people fall in love with the beauty supply chain. At the opening ceremony, L’Oréal premiered an AI comic series themed around the beauty supply chain, taking consumers into the supply chain world behind every beauty product and allowing them to feel the connection between this “win-win chain” and people’s better lives.
L’Oréal’s first AI comic series on the beauty supply chain