ShanghaiApril 23, 2026 /PRNewswire/ — On April 21, Giti Tire held a study conference for core passenger car tire retailers in Anhui, themed “Leading with Innovation, Striving for Win-Win Growth.” Over 700 core elite retail partners from the national retail system gathered in Anhui for a four-day study tour in Huizhou. This study trip integrated conference discussions, factory visits, and outdoor team-building activities. The itinerary centered on thematic conferences to explore growth paths in the new cycle and witness Giti Tire’s comprehensive advancement; extended to production base visits for firsthand experience of Giti Tire’s intelligent manufacturing and quality systems; and included team-building activities to strengthen collaboration and cohesion among channel partners.
Brand as the Foundation: Systematic Advancement to Strengthen Brand Value
At the conference on the 21st, Mr. Chen Fuzhong, Executive Director of Marketing and Sales at Giti Tire, systematically outlined the company’s comprehensive leapfrog path of “Leading with Innovation” from the perspectives of brand, technology, and manufacturing, building consensus, strengthening confidence, and clarifying direction to achieve “Striving for Win-Win Growth.”
On the brand front, Giti Tire adheres to a long-term approach, continuously advancing global brand building. Its brand value and brand strength remain at the forefront of the industry, with steadily increasing market influence. Brand goes beyond enhancing recognition; it is supported by product and technological strength to form stable, sustainable value accumulation. In the original equipment (OE) market, Giti Tire has deeply integrated into the automotive industry system. For every 10 passenger cars produced in China, one is equipped with Giti tires, and for every 7 new energy vehicles produced, one is equipped with Giti tires. Behind this scale lies a foundation of trust built on long-accumulated technical expertise, quality stability, and systematic delivery capabilities. From brand building to deepening OE partnerships, Giti Tire continues to advance to higher levels.
Technology as the Core: Building a Future-Ready Competitive Foundation
Technology defines the future, and products empower channels. Regarding technological advancement, Mr. Chen pointed out that Giti’s passenger car tires, centered on the “Lingyue Technology Platform 2.0,” are driving systematic upgrades in multi-dimensional performance and accelerating the formation of a technology matrix tailored for the new energy era. Leveraging its global R&D system and high-level talent team, Giti Tire continuously strengthens its innovation capabilities and patent portfolio, achieving efficient transformation of technological achievements through global data sharing and platform-based development.
On the manufacturing side, the commissioning of the new Anhui Giti Industrial Park marks the company’s full entry into the Industry 4.0 phase. During this study tour, participants visited the integrated, innovative smart production workshop, experiencing firsthand the impact and transformation brought by Giti’s “Leading with Innovation.” Centered on intelligence, automation, informatization, and green practices, Giti Tire has built a manufacturing system covering the entire product lifecycle, achieving simultaneous improvements in quality stability and large-scale delivery capabilities. From R&D to manufacturing, Giti Tire is leveraging the dual synergy of “technology-driven + manufacturing upgrade” to continuously solidify the core support for brand elevation.
Channel as the Driver: Growth Leap from Empowerment to Symbiosis
If technological strength constitutes the “hard power” of the brand, then channels are the key path for value realization. Mr. Luo Baihua, General Manager of Giti Tire’s Passenger Car Replacement Business, stated at the conference that Giti’s passenger car tires are fully entering the “Marketing 3.0” phase—a user-centric model driving channel growth through the synergistic coordination of products, traffic, and services.
On the product front, Giti’s passenger car tires continue to refine a product matrix covering multiple series, including sport, handling, comfort, off-road, and winter, with accelerated iterations and upgrades to ensure sustained competitiveness and profit margins at the terminal level. On the traffic front, Giti Tire connects online and offline channels comprehensively, building a closed-loop system for brand communication, content-driven conversion, and store transactions through live streaming, short videos, local life services, and co-created content. The live streaming matrix, exemplified by the “Thousand Stores Simultaneous Live Streaming” initiative, is accelerating the digital transformation of stores and reshaping customer acquisition logic. On the operational front, Giti Tire enhances store operational efficiency and standardization through its rapid distribution system, front-warehouse network, “Store Connect” system, and star-rated store training mechanisms. At the same time, it expands profit boundaries around chassis projects and new energy vehicle services, driving the transformation of stores from single sales points to comprehensive service providers. The “Product + Traffic + Service” tripartite model is being transformed into an executable and replicable growth path for stores, upgrading channels from “sales terminals” to “value communities.”
Embracing the Future Together: Building a Growth Community with a Long-Term Approach
This study tour in Huizhou sends a clear signal: Giti Tire is driving synchronized advancement of its brand and channels through systematic capabilities. On the brand side, it solidifies the development foundation with technology and manufacturing; on the channel side, it continuously stimulates growth momentum through systematic empowerment in products, traffic, and operations. The synergy between these two forces builds a stable and resilient growth ecosystem. In the current context of industry cycle fluctuations and parallel technological changes, true competitiveness stems from systematic capabilities and a commitment to long-termism. Guided by “Leading with Innovation” and united by the consensus of “Striving for Win-Win Growth,” Giti Tire is steadily advancing on a path of higher-quality development together with its national core retail partners.
About Giti Tire
Giti Tire (www.giti.com), founded in Singapore, is one of the world’s leading tire manufacturers. With its outstanding products and services, Giti Tire sells in over 130 countries and has earned the trust of numerous well-known domestic and international automotive manufacturers as a long-term OE tire supplier.
Giti Tire operates five tire manufacturing plants in China, the United States, and Indonesia, all certified under the ISO/TS16949 quality management system and ISO14001 environmental management system. Additionally, its five R&D and tire testing centers in the United States, Germany, China, and Indonesia collaborate closely, forging its global R&D capabilities. Giti Tire actively participates in motorsports, continuously refining its R&D technology by pushing tire performance to the limits, with feedback applied to the consumer tire market.
Currently, Giti Tire has over 100,000 professional retail service points worldwide, spanning five continents, providing comprehensive tire solutions to car owners and fleets, making products and services readily accessible.
For more details, please visit Giti’s official website: www.giti.com