Life is an art. Those who are good at discovering beauty and willing to create beauty are often winners in life.
At the annual AWE, Samsung is still the center of the exhibition, always bringing shocking innovative technologies and science fiction experiences, demonstrating the aesthetic evolution of high-end home appliances, and leading the AI transformation of the home appliance industry.
During AWE2025, Samsung launched many new and extremely innovative products including 2025 Neo QLED 8K/4K, OLED, new The Frame art TV, AI series home appliances, monitors, etc., integrating AI technology into high-end display, artistic design, and intelligent ecological collaboration to create a new paradigm of future life for consumers – “Technology, Art, Home with AI”.
This year’s new Samsung TV products are not just a generational upgrade in chip computing power, but also a new TV experience reconstructed by AI. It is not a push of tool mode, but a humanistic evolution centered on users and intelligent scenarios. It is an AI TV with warmth.
AI TV that truly understands you, more technological, more humanistic
The 2025 Samsung TV flagship makes people feel warm and intimate. With the support of Samsung Vision AI, we see AI TVs that are “smarter and understand you better”.
Samsung Vision AI not only brings an intelligent, intuitive and seamless screen experience, but also relies on sensors to perceive the surrounding environment, adapt to user preferences, and independently provide intuitive functions, turning the screen into an intelligent partner, personalizing the TV screen, and redefining the way users interact with the screen.
Samsung’s flagship TVs launched in 2025 have built-in AI models that support fuzzy search and video clip search. You can search even if you don’t know the title of the movie. You just need to give a rough description. In the future, it will also be connected to the DeepSeek-R1 AI model. The TV is also an AI robot that can have anthropomorphic multi-round conversations at any time. It can also become the control center of Samsung’s smart home, becoming a smart, capable, and emotionally valuable intelligent partner.
Each Samsung flagship TV is a work of art that combines technology and humanity, and can also become a central member of living room art. Samsung’s AI digital art function allows users to freely customize wallpaper style and tone, turning the screen into a personalized art screensaver, and enjoying a new aesthetic space and time.
The biggest feeling when visiting the Samsung booth at AWE is not the coldness of technology, but the warmth, penetration, transparency and breath of art and humanities. This is the power of technology and the power of humanities. Samsung TV brings a future lifestyle and is a benchmark for the humanistic evolution of AI TV, allowing technology to truly serve people.
In the name of home, people-oriented, a new realm of high-end home appliances
Technology, art and home with AI, Samsung AI TV, Samsung AI refrigerator, Samsung AI heat pump washing and drying flagship, Samsung AI clothing care machine…, each smart device automatically networks to create an AI Home quickly and easily.
Samsung TVs have a built-in SmartThings smart home platform and are equipped with AI technology to launch the SmartThings meets AI Home lifestyle, which closely connects oneself, relatives, pets, plants, and home appliances, and works together to explore a new picture of smart and interesting future life in the name of home and with people as the center.
High-end home appliances cannot be hardware islands, but require a full-scenario AI Home ecosystem, which is the ecological soft power of Samsung TV to win in the high-end market. Based on the full-scenario care system of Samsung SmartThings, Samsung TV can create exclusive modes for the elderly and children, so that each family member can enjoy their own atmosphere group. Together with other Samsung smart home appliances, it forms a personalized service matrix driven by AI technology, and builds a modern family space full of warmth and wisdom.
Samsung’s SmartThings intelligent living service integrates a variety of smart devices to comprehensively cover entertainment, fitness, food, security and energy-saving scenarios, while Samsung TV is an intelligent hub with multiple uses and intelligent evolution.
Samsung TV’s AI evolution is personalized, intelligent, and scenario-based around home and family, and has actually become a large-screen robot. AI screen technology is just the starting point. Focusing on users, creating AI TVs that truly understand you is an endless future path.
There is no secret to dominating the global charts: technology and aesthetics lead
Samsung has always been a leader in the global TV market, ranking first in global shipments for 19 consecutive years. It has a strong market position in high-end TVs (over US$2,500) and large-screen TVs (75 inches and above), with global market shares of 49.6% and 28.7% respectively.
In the field of high-end TVs, Samsung TVs occupy half of the market. Whether it is QLED TV or OLED TV, Samsung is a firm global leader.
In 2024, Samsung’s QLED TV had a global market share of 46.8%, breaking through 10% of global TV sales for the first time, consolidating its market leadership. In the field of OLED TVs, Samsung’s global share was 27.3%, with sales increasing by 42% year-on-year and market share increasing by 4.6%, also making it an industry leader.
The reason why Samsung TV has been dominating the global market for a long time is not because its peers are inferior. On the contrary, Samsung has won market recognition amid the fierce competition in the TV industry. There is no unique secret, only two real skills: technological leadership + aesthetic leadership.
In terms of AI audio and video, Samsung’s new flagship TV Neo QLED 8K QN950F is equipped with cutting-edge technologies such as AI Image Enhancement Pro, Automatic HDR Reconstruction Pro, Color Enhancer Pro, and AI Audio Optimization, which comprehensively upgrades the audio-visual experience. It can also automatically optimize the picture quality and clarity of old film sources, unleashing the powerful capabilities of end-side AI.
The NQ8 AI Gen3 chip equipped in Samsung’s flagship TV launched in 2025 has increased its neural network units from 512 to 768, and the NQ4 AI Gen3 chip has also been greatly upgraded to 128. The AI computing power has been greatly improved, providing a solid foundation for personalized AI.
Samsung has always been a global leader in high-end display technology and has been unanimously recognized by consumers. A simple comparison shows the display quality and artistic sense of Samsung’s high-end TVs. Samsung TVs are also a global leader in design aesthetics. The Neo QLED 8K QN900F uses a metal wedge-shaped frame structure to achieve a picture-frame-like artistic form, which is in perfect harmony with the built-in art gallery content, forming an aesthetic resonance.
Art TV is a new TV track created by Samsung. The Frame art TV relies on matte screen display technology to provide consumers with paper-textured picture quality and high color reproduction certified by PANTONE Art, turning the living room into an art gallery in an instant, full of high-end aesthetics of artistic time and space.
Designed for life geeks, defining a new paradigm for AI home furnishing
From a collection of cold devices to a warm, sentient living being, Samsung is driving the dimensional evolution of the home space, leaping from functional satisfaction to emotional resonance, allowing technology to truly serve people.
High-end home appliances such as Samsung TVs are no longer traditional home appliances, but have evolved into AI home appliances. In the future, with AI technology as the fulcrum, we will compose a future life paradigm with a greater sense of happiness.
Samsung Vision AI is the AI brain of Samsung TV. It goes beyond the traditional TV entertainment experience and can autonomously analyze user preferences, needs and habits. It has proactive service capabilities and is another leap forward for AI TV, making everyone’s AI Home different.
Those who love life, embrace life, discover and create life are not ordinary people. They are the masters of life and are confident life geeks. Art comes from life and is higher than life. The intersection of life and art is “Technology, Art, Home with AI”
