ShenzhenMay 20, 2026 /PRNewswire/ — Facing a complex environment characterized by persistently declining interest rates, escalating risks of spread losses, and the industry’s transformation entering a deep-water zone, Cigna & CMB Life Insurance Co., Ltd. (hereinafter referred to as “Cigna & CMB Life”) has navigated the challenging market landscape with steady breakthroughs, delivering an annual report that balances stability and innovation.
In 2025, Cigna & CMB Life adhered to a prudent operational strategy, unveiling a new three-year strategic plan that prioritizes “healthcare transformation” as its core direction. The company continuously strengthened product innovation and service capabilities, actively promoted the transition to participating insurance, and leveraged technology to enhance customer experience, demonstrating robust resilience and competitive strength.
Solid Financial Growth, Pioneering Participating Insurance Transition
In 2025, Cigna & CMB Life’s key operational indicators showed comprehensive improvement, underscoring the quality of its high-growth trajectory. By year-end, the company achieved original premium income of RMB 44.63 billion, a year-on-year increase of 7.6%; value of new business (VNB) grew by 12.6% year-on-year, continuously reinforcing value-driven growth momentum. Asset scale further expanded, with total assets reaching RMB 257.3 billion, up 14.2% year-on-year; net assets stood at RMB 14.3 billion, up 7.4% year-on-year. Under the new accounting standards, net profit reached RMB 3.3 billion, with all indicators firmly positioned in the mid-to-upper tier of the industry.
Behind these data lies Cigna & CMB Life’s precise anticipation and proactive response to industry cyclical changes. In recent years, the life insurance market has faced the dual challenges of a declining interest rate center and accumulating spread loss risks. Cigna & CMB Life proactively initiated liability cost management, implementing a series of measures such as lowering pricing rates and strengthening asset-liability matching, driving continuous reductions in liability costs that outperformed industry averages. Concurrently, ongoing optimization of back-office efficiency has further refined its risk management capabilities.
Optimizing product structure is a core lever for navigating cycles, with the pioneering transition to participating insurance standing out as a highlight. As early as 2023, Cigna & CMB Life had firmly executed a shift toward floating-income products, with the proportion of new participating insurance policies surging from 6% in 2021 to 98% in 2025, securing a leading position in the industry’s first tier. This move not only effectively reduced rigid liability costs but also gained the company an advantage in spread management within a low-interest-rate environment, providing structural support for long-term stable operations.
Meanwhile, Cigna & CMB Life has been meticulously cultivating the health insurance sector. During the year, the company developed 46 new health insurance products, covering diverse categories such as illness, long-term care, disability income loss, and medical care, progressively perfecting its full-lifecycle health protection system. Notably, in the high-end medical group insurance segment, Cigna & CMB Life not only maintains a leading market position with over 30% market share but also boasts loss ratio indicators superior to peers, continuously deepening its moat in this niche track.
Deepening the Healthcare Strategy, Building a Differentiated “Insurance + Health” Barrier
The impressive financial performance is rooted in Cigna & CMB Life’s long-term commitment and deep advancement of its healthcare strategy. In 2025, the core of the company’s new three-year strategy revolves around healthcare transformation, creating a multi-scenario health management closed loop covering both corporate clients and individual users through product innovation, medical network expansion, and service upgrades, continuously reinforcing the brand perception of “Find Health with Cigna & CMB.”
Especially in corporate group protection, Cigna & CMB Life’s image as a corporate health protection expert has deepened. Leveraging its mature HMO model, it provides professional “insurance + health” corporate health protection solutions to over 6,000 enterprises and more than one million employees. Tailored protection plans, direct billing hospital networks, and high-quality health management services not only safeguard employees’ physical and mental health but also help enterprises enhance employee welfare, attract, and retain key talent. At the same time, Cigna & CMB Life actively responds to national “Going Global” and “Belt and Road” initiatives, supporting Chinese enterprises in exploring overseas markets by constructing comprehensive personal risk defense lines for overseas employees, covering accident, medical, death, emergency rescue, and other liabilities, showcasing its international service capabilities.
In the internet channel, Cigna & CMB Life uses customized products as a fulcrum to deepen ecological collaboration with internet platforms. In 2025, Cigna & CMB Life reached a deep cooperation with Ant Insurance, jointly customizing and promoting health insurance products, successively launching tailored products such as the “Health Fu • Children’s Million Critical Illness Insurance” and children’s million medical insurance. Unlike simple access through traditional channels, both parties jointly created an integrated “product + service + risk control” solution based on user demand insights, incorporating value-added services such as online consultations, health management, and rapid claims settlement.
The reputation of “Find Health with Cigna & CMB” is not only about product protection but also relies on systematic, ecosystem-based health services. By integrating the global service capabilities of its foreign shareholder and domestically built medical resources, Cigna & CMB Life, centered on “Good Doctors, Good Medicine, Good Experience,” has constructed a service support system comprising “One Network, One Hospital, One Butler.” For example: connecting over 1,300 direct billing hospitals across 93 cities in China, covering more than 71% of Fudan Top 100 hospitals, providing second-opinion support from over 1,200 deputy chief physicians and above; the drug service platform covers over 26,000 types of all-category drugs and more than 2,000 types of original drugs, opening channels for domestic specialty drugs and overseas new drug searches; personalized health check-ups, medical escorts, psychological assistance, and other services at home and abroad continue to expand, achieving an upgrade from “disease diagnosis and treatment” to “full-cycle health guardianship.” The self-built “Xiaonuo Health” internet hospital extends high-quality services to the “cloud.”
Technology Empowers Reshaping Claims Experience, Refined Operations Solidify Customer Reputation
In the current era of digital waves sweeping the financial industry, how to make algorithms more “human-touch”? Cigna & CMB Life leverages technology as a lever, deeply embedding digital transformation across the entire chain of claims, consulting, and operations, driving service efficiency and customer satisfaction to new heights.
In 2025, Cigna & CMB Life, through a multi-channel service matrix, cumulatively provided over 7 million customer consultations and business transactions, achieving a 99% satisfaction rate for manual services. Additionally, the company elevated the Net Promoter Score (NPS) to a strategic level, establishing a dedicated customer experience department, driving a steady increase in NPS for three consecutive years, with a cumulative increase of 22.8%, achieving a significant leap in customer reputation.
The “digital intelligence” of claims services particularly enhances customers’ sense of gain. In 2025, Cigna & CMB Life’s “Nuo e Claims” service continued to upgrade, deeply integrating OCR intelligent recognition and big data risk control models to achieve full-process automated processing from acceptance to settlement and payment, with the fastest payout taking only 31 seconds. To reflect service warmth, the company promises “one-hour payout” for small-amount cases, with over 90% of cases arriving within one hour; “one-day payout” coverage for urgent and difficult cases exceeds 97%; and for elderly and mobility-impaired customers, it offers “caring claims for complex cases,” with claims personnel providing one-on-one home service.
To date, the Nuo+ membership system has covered over 1.65 million customers, providing 25 health management services covering pre-diagnosis, during-diagnosis, and post-diagnosis stages, building more sticky customer relationships. In 2025, Cigna & CMB Life’s health services covered 2.14 million customers, with service usage reaching 432,000 person-times. Among these, direct billing services, health check-up services, and video consultations ranked as the top three most frequently used, highly praised and favored by customers.
Cigna & CMB Life’s 2025 report is not just a set of steadily growing data but also a powerful response to the “Healthy China” strategy, providing a vivid model for the industry’s transition from scale-driven to value-driven growth. Looking ahead, how this insurer will continue to write its answer to safeguarding the beautiful lives of the nation deserves more market anticipation.