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– AKMU, EVAN, HAECHAN (NCT), RIIZE, U-KNOW (TVXQ!) and other global K-POP artists take the stage
— From festival tickets, shuttle buses, and hotel accommodations to Busan tourism, all in one package; additional 8% discount on Busan travel products
Seoul, South KoreaMay 28, 2026 /PRNewswire/ — NOL Universe (CEO: Lee Cheol-woong) announced that its global travel and ticketing platform “NOL World” has exclusively launched the “2026 Busan One Asia Festival with NOL (hereinafter BOF)” travel package.
BOF will be held from Saturday, June 27 to Sunday, June 28 at the Busan Asiad Main Stadium, and is a representative Hallyu festival in Busan that draws attention from global K-POP fans. This year, popular artists with global fan bases, including AKMU, EVAN, HAECHAN (NCT), Hearts2Hearts, KiiiKiii, RIIZE, and U-KNOW (TVXQ!), will take the stage.
In addition to the concert, the event will feature diverse K-Content exhibitions and experiential activities such as film, gaming, and webtoons, along with a brand pop-up zone, adding further excitement. Notably, this year, NOL Universe is participating as a sponsor, expanding the festival experience to allow global fans not only to enjoy the performances but also to deeply explore Busan tourism and local culture.
NOL World, in collaboration with the Busan Tourism Organization, has launched an exclusive global package that combines performances and travel. The package includes concert tickets and hotel accommodations, while also offering various optional services such as: round-trip shuttle buses from Seoul to the performance venue, round-trip shuttle buses from Busan to the performance venue, and the “Visit Busan Pass BIG 3” pass, which provides access to major Busan attractions and experiential content.
Additionally, the platform offers an 8% discount code for Busan travel and experiential products valid until the end of this year, allowing visitors to continue exploring various parts of Busan even after watching the performance.
NOL Universe CEO Lee Cheol-woong stated, “To ensure that global fans visiting BOF can not only enjoy the performances but also experience Busan’s rich tourism offerings, we have specially launched a product that integrates travel and content experiences.” He added, “Going forward, NOL World will continue to expand differentiated Korean travel experiences centered around K-Content.”