ShanghaiMay 28, 2026 /PRNewswire/ — Today, PepsiCo, together with brand ambassadors Wang Jia’er (Jackson Wang) and Ashin of Mayday, officially released the new brand theme song “Alive” and its accompanying music video. The song was composed and written by Ashin, with both Wang Jia’er and Ashin serving as producers and vocalists. This work represents a fresh interpretation of PepsiCo’s brand proposition, “Thirst for Possibility.” As practitioners of this thirst, the two musicians have each written their own legendary stories with “Thirst for Possibility” as the guiding thread of their lives. This time, they transform into PepsiCo’s “Alive Again Life Explorers,” using music to resonate with contemporary youth, encouraging people to bravely pursue their inner desires and explore the limits of life.
Wang Jia’er has boldly crossed boundaries and unlocked multiple identities. From a fencer to the first Chinese singer to perform on the main stage of Coachella for three consecutive years, from a defined idol to a creator with creative autonomy, and then to the founder of TEAM WANG records & TEAM WANG design — he declares to the world: Thirst is the self-transcendence from “breaking the rules” to “creating the rules.” Meanwhile, Ashin of Mayday, who has just set a record of 55 concerts at Beijing’s Bird’s Nest, is a musician, the founder of the STAYREAL fashion brand, and the creator of the well-known IP MOJO FAMILY — he has carved his own path over more than two decades: Thirst is about staying true to one’s original aspirations and allowing dreams to reach further. In 2009, he connected with PepsiCo through the song “Unrestrained,” encouraging young people to bravely chase their dreams; now, he returns with “Alive,” continuing the story of thirst — never giving up, never compromising, with every persistence driving self-iteration and breakthrough, allowing thirst to keep growing.
Wang Jia’er and Ashin respond to their genuine desires through different explorations, yet arrive at the same answer: give it your all and live as the person you want to be. As the new PepsiCo brand theme song “Alive” sings: “As long as the soul still burns, live as your own self,” this echoes the brand attitude of “Thirst for Possibility” — respecting individual uniqueness, guarding the stubbornness in everyone’s heart, and encouraging people to embrace their desires. “Alive again, passion passion game.” Through the repeated refrain of “Alive,” PepsiCo extends an invitation to people to join this carnival of desire: as long as you maintain energy and passion, life can restart again and again, igniting new possibilities.
This is not only a dream collaboration between two giants of the Chinese music scene but also a deep dialogue about desire. Ashin’s signature rock foundation and Wang Jia’er’s dynamic vocals converge in the chorus — two equally fervent souls of desire resonate in harmony within PepsiCo’s blue context. PepsiCo allows the wave of desire to break through boundaries once more, giving the younger generation’s desires an ally, and pointing the way for every resolute pursuit.
PepsiCo’s touch of blue is the starting point for desire in any era. From the Chinese music stars of the late 20th century to the “Nine-Star Era” of the 2000s, Pepsi has always stood at the forefront of pop culture, allowing each generation’s desires to be heard and amplified through music. The release of this new theme song marks an upgrade in musical storytelling. Under a new music marketing system, Pepsi continues to accumulate musical momentum, building a sustainable and inheritable music content ecosystem. From online to offline, from a single track’s explosion to a music festival witnessed by tens of thousands, Pepsi constantly expands the fulcrum of desire, helping more people find an outlet and reach that blue ocean of resonant desire.
As the times surge forward, Pepsi has never been absent. From the golden hits of cassette tapes to the digital soundwaves in headphones, Pepsi has always used the musical language of the moment to achieve a two-way journey of “Thirst for Possibility” with young people. Every Pepsi song records a “youth desire blueprint” of its era — with attitude, daring to break through, and refusing to give up. These songs are collected into Pepsi’s music anthology, becoming a cultural asset of the brand, sung on streets and in alleys, accompanying countless people through their passionate, tearful youth. When familiar melodies play, people raise their Pepsi to toast their blazing youth and cheer for the self that never gives up. This grand music party, in the name of desire, opens on time every year — with you, with me, with Pepsi.