- Link: ZF Aftermarket centers on dialogue as its core proposition, leveraging the experience center to deepen customer communication and open connectivity, ushering in a new paradigm for aftermarket dialogue.
- Experience: The newly inaugurated ZF Aftermarket Asia Pacific Experience Center integrates brand showcase, core technologies, training empowerment, digital solution demonstrations, and live-streaming exchanges.
- Co-creation: ZF Aftermarket is committed to working with customers and partners to co-create a smarter, more efficient, and collaborative digital aftermarket ecosystem.
ShanghaiMay 6, 2026 /PRNewswire/ — The ZF Aftermarket Asia Pacific Experience Center officially opened at the aftermarket’s Asia Pacific headquarters. ZF Aftermarket Vice President and Asia Pacific Head Teoh Chee How, along with ZF Aftermarket Global Marketing Strategy and Communications Head Camilla Davison, joined over thirty customers and media representatives at the opening ceremony to witness this significant moment.
ZF Aftermarket Asia Pacific Experience Center Opening – Ribbon-Cutting Ceremony
Connecting Through Dialogue, Co-creating Experience Value
“The new Asia Pacific Experience Center is not a traditional product showroom, but a multifunctional integrated platform that combines brand showcase, core technology presentation, training empowerment, digital solution demonstrations, and live-streaming exchanges. ‘Link, Experience, Co-create’ are the core positioning of this experience center,” said Teoh Chee How in his opening speech. “We look forward to using this as a bond to engage in continuous and in-depth exchanges with our customers, partners, and media friends, jointly exploring product lifecycle solutions for future mobility, and working together to build a smarter, more efficient, and collaborative digital aftermarket ecosystem.”
ZF Aftermarket Vice President and Asia Pacific Head Teoh Chee How
Interconnected Sharing, Empowering Digital Competitiveness
“The core differentiator of ZF Aftermarket lies in our unwavering commitment to open collaboration. We aim for an interconnected ecosystem, reshaping traditional aftermarket delivery models through data, insights, and value sharing. Leveraging platforms and partnership systems, we efficiently connect fleets, repair shops, and dealers, continuously empowering our customers’ competitiveness and sustainable development in the digital era,” emphasized Camilla Davison in her opening speech.
ZF Aftermarket Global Marketing Strategy and Communications Head Camilla Davison
Beyond Products, Showcasing ZF Aftermarket’s Full Capabilities
Stepping into the newly inaugurated ZF Aftermarket Asia Pacific Experience Center, visitors are first greeted by a founder wall featuring ZF’s five major brands and a condensed brand history display spanning a century, showcasing ZF’s trajectory of continuous innovation. At the center of the experience center, a luminous pillar themed “UPTIME” highlights ZF Aftermarket’s brand proposition, “Together, We’re Maximizing Mobility UPTIME!” The floor simultaneously presents three latest value propositions: Co-creating lifecycle product portfolios, Building long-term cooperation and trust, and Co-creating digital ecosystem solutions. The surrounding area showcases ZF Aftermarket’s full-spectrum business, covering passenger vehicles, commercial vehicles, digitalization, construction machinery, remanufacturing, and service brands like “ZF ProService” and “ZF Academy.” The rear section features a chassis 2.0 display and a real-world repair scenario demonstration, further underscoring the experience center’s multifunctional positioning beyond mere product display.
Co-creating a Smarter, More Efficient, and Collaborative Digital Aftermarket Ecosystem
The inauguration of the ZF Aftermarket Asia Pacific Experience Center not only opens a new chapter in showcasing its full-spectrum business capabilities but also marks an upgrade in dialogue methods and a fresh start for ecosystem co-creation. Looking ahead, ZF Aftermarket will use the Asia Pacific Experience Center as a bond to continuously deepen exchanges and co-creation with customers and partners. A smarter, more efficient, and collaborative digital automotive aftermarket future will set off from here, accelerating onto the fast track of development hand in hand with every fellow traveler.