Here’s a polished English translation of the Chinese title: **”HOKA ‘Antelope Sense Space’ Makes a Limited-Time Landing at Hangzhou Hubin in77″** Alternatively, for a more natural and brand-friendly version: **”HOKA’s ‘Antelope Sense Space’ Arrives at Hangzhou Hubin in77 for a Limited Time”**

Brand Ambassador Jing Boran Makes a Surprise Appearance, Showcasing the “Antelope-Inspired” Style

HangzhouApril 30, 2026 /PRNewswire/ — On April 29, international high-performance footwear and apparel brand HOKA ONE ONE® officially unveiled the “Antelope-Inspired Space” pop-up at the trendy Hangzhou landmark Hubin in77, which will remain open until May 5. Drawing from its mountain-inspired brand DNA, HOKA has transformed this essence into a fashion-forward expression within the urban context, creating a unique fashion realm exclusive to HOKA.

On the opening day, HOKA brand ambassador Jing Boran made a surprise appearance in the SPEEDGOAT 7 “Antelope Glow” black-and-white colorway, paired with an outdoor windproof softshell jacket. Blending mountain inspiration with urban aesthetics in a contrasting style, he embodied a carefree and trendy lifestyle attitude. Ms. Wu Xiao, Vice President and General Manager of Deckers Brands China, also attended the event. Together with Jing Boran, she added the finishing touch to the “Antelope-Inspired Collage” co-created by the HOKA runner community, officially launching the event.

The SPEEDGOAT 7 transitions from the mountains to the city, breaking the boundaries between functionality and fashion with its highly distinctive aesthetic design. It can serve as the visual focal point of urban commuting outfits, seamlessly transition into outdoor streetwear, or be paired with bright accessories to create a trendy contrast, showcasing a unique fashion expression. As brand ambassador Jing Boran stated: “The brand’s deeply rooted mountain DNA means there’s no need to deliberately switch between the mountains and the city—there’s a natural sense of style.“

Mountain-Inspired Fashion Pop-Up at Hubin, Launching an Antelope-Inspired Exploration Journey

The “Antelope-Inspired Space” is an immersive fashion realm meticulously crafted by HOKA, centered on the 11-year legacy of the SPEEDGOAT series. It integrates product experiences, community interactions, creative workshops, and leisure socializing into one cohesive space. The design juxtaposes mountain rock textures with urban geometric lines. On the exterior rock surface, a giant SPEEDGOAT 7 “Antelope Glow” black-and-white installation breaks through the surface, poised to spring into action. With its visually striking language, it exudes a magnetic fashion appeal while embodying the poised transition from the mountains to the city, embarking on an exploration journey of “Between City and Wild, Free Antelope Inspiration.”

Stepping inside, a variety of experiential scenes unfold layer by layer: at the “SPEEDGOAT Legacy Zone,” trace the evolution of the trail-running king series; at the “Antelope-Inspired Living Room,” explore diverse styling inspirations that seamlessly blend outdoor functionality with urban fashion; at the “GOAT DIY Workshop,” create personalized bags; participate in the “Free Trail Painting” brick art activity to co-create mountain imprints with the community; or grab a HOKA-exclusive coffee and relax on outdoor benches, experiencing the freedom and ease of both city and wild in the heart of the urban area.

At the same time, HOKA extends its long-term commitment to the runner community into the spatial experience. A community wall displays real-life images capturing moments from activities like the “Respect the Mountains, Clean the Trails” trail restoration and “Free Trail Painting” brick art, documenting deep interactions with the mountains and transforming runners from “participants” to “co-creators.” Through a series of diverse community activities rooted in the mountains, HOKA reflects its unwavering commitment to coexisting and thriving with nature. The “Free Trail Painting” experience, brought to the pop-up, allows every explorer to feel the brand’s warmth of “starting with runners, staying true to runners” through interaction, finding resonance with the runner community in the urban center.

From ‘Four-City Launch’ to Deepening Presence in East China, Brand Strategy Accelerates

In addition to the unveiling of the “Antelope-Inspired Space,” the adjacent HOKA Hangzhou Hubin in77 store has also undergone a comprehensive renovation. The store features the brand’s signature blue as its main tone, with iconic bird motifs adorning the entrance. The interior walls are decorated with wood textures inspired by the mountains, echoing the brand’s outdoor DNA while creating a warm and dynamic spatial atmosphere.

This marks a further deepening of HOKA’s presence in the East China market, following last year’s “Four-City Launch” in Shanghai, Beijing, Chengdu, and Shenzhen. By synergizing with the global brand experience center in Shanghai, HOKA has advanced from “broad regional coverage” to “deep-rooted presence” in the Yangtze River Delta. Leveraging Hangzhou’s unique blend of lakes, mountains, and urban characteristics, as well as its proximity to the outdoor resources of Mogan Mountain, HOKA uses the renovated store as a city hub. As the chief partner of the UTMB® World Series, it connects with events like the Mogan Mountain by UTMB, the H-30^x Elite Training Camp, the FLY STATION running station, and mountain co-creation community activities such as “Respect the Mountains, Clean the Trails” and “Free Trail Painting.” This builds a complete ecosystem encompassing professional gear, top-tier events, daily training, and urban community engagement, ensuring the brand’s connection with runners extends beyond a single event or store to a long-term, sustained co-growth. In the future, the store will continue to host diverse activities like community group runs and sharing sessions, deeply connecting with local runners and fashion enthusiasts.

Starting from the mountains, but not limited to them. Moving forward, HOKA will continue to build on product innovation as its foundation, with immersive experiences and community connections as its wings, accompanying every explorer—whether in the mountains or the city—to find their own rhythm at any moment, seamlessly switching between urban and natural environments, awakening the free “Antelope Spirit.”