ShanghaiMay 25, 2026 /PRNewswire/ — As coffee’s continuous innovation and vitality drive consumer trends, reshaping the overall landscape of China’s food and beverage market at an astonishing growth rate, the imagination surrounding coffee extends to an even broader stage.
How can coffee achieve broader coverage of populations and higher consumption frequency? Fostering talent development and building training systems is a key part of this.
With this goal in mind, Shanghai Bohua has introduced the World Coffee Series competitions to the mainland market, promoting the cultivation of barista talent and system development. Through the successful hosting of multiple competitions, a nationwide divisional system has been established, with influence spanning the entire country. This has continuously sent outstanding mainland Chinese competitors to the world stage, allowing the brilliance of China’s coffee growth to shine at the pinnacle of global events. This achievement would not have been possible without the strong support of our event sponsors.
2027 World Coffee Series China National Selection
2027 World Coffee Series China National Selection
Sponsor Recruitment Now Fully Underway
The event sincerely invites coffee enterprises across the industry chain to use the World Coffee Series China National Selection as a platform to work together, discover outstanding talent, and promote the long-term, healthy growth of China’s coffee industry.
At the same time, the event organizing committee will provide opportunities for brand promotion, product and technology demonstrations through professional platforms, allowing the excellent products, technologies, and services of our sponsors to be seen, understood, and loved by a wider market audience.
As an event authorized by World Coffee Events and hosted by Shanghai Bohua International Exhibition Co., Ltd., the World Coffee Championships China National Selection combines coffee market trends, highlights production techniques and technological features, and provides a stage for coffee professionals to showcase their skills.
The six major competitions are: China Barista Championship, China Latte Art Championship, China Brewers Cup, China Roasting Championship, China Cup Tasters Championship Final, and China Coffee & Spirits Championship Final. Bohua Exhibition hosts over 60 coffee events annually, spanning more than 35 cities across China, attracting over 5,000 participants.
Each coffee event not only showcases the high standards of competitors but also receives strong support from major sponsors in the industry. Here, we extend our sincere gratitude to our sponsors for their support. The organizing committee will also provide more value in brand promotion, product and technology demonstrations through professional platforms.
With the full launch of sponsor recruitment for the 2027 World Coffee Series China National Selection, the organizing committee warmly invites more outstanding product, equipment, technology, and service suppliers in the industry to join this global event stage, illuminating both the dedicated and innovative baristas and themselves.
China Barista Championship
The World Barista Championship (WBC) is one of the World Coffee Series events initiated by World Coffee Championships (WCC), a pioneer in global coffee activities.
This event was introduced to China in 2003 by Shanghai Bohua International Exhibition Co., Ltd., which hosts the China Barista Championship (CBC). For over two decades, CBC has been dedicated to promoting specialty coffee culture, holding regional competitions across the country each year to cultivate high-quality barista talent. Through a promotion-based system, it selects the champion from the mainland to represent China at the World Barista Championship (WBC).
In 2025, China Barista Champion Sun Lei won the runner-up position at the 2025 World Barista Championship, achieving the best result for the mainland region. Clearly, CBC has become a vital channel for mainland baristas to access the international stage, continuously showcasing the professional excellence of our specialty coffee to the world, developing specialty coffee culture, and claiming championships for Chinese coffee.
In the 25-26 season, the China Barista Championship has visited: Taiyuan-Hefei-Shenzhen-Nanjing-Taizhou-East China, and will soon head to: Jinan-Shanghai-Guiyang-Chengdu.
2027 China Barista Championship Sponsor Product Categories:
- Espresso Machines
- Espresso Grinders
- Dairy Products
- Aprons
- Scoreboards
- Espresso Coffee Beans
- Water Treatment Equipment
- Syrups and Concentrates
- Cleaning Agents
- Ice Machines
- Others (Digital Scales, Tampers, Distribution Tools, etc.)
- Player Gifts (Unlimited Categories)
China Latte Art Championship
The World Latte Art Championship (WLAC) is a professional competition established by World Coffee Events (WCE) to promote specialty coffee, representing the highest level of latte art. As a highly visual coffee skill competition, latte art is often considered the “first love” of many coffee enthusiasts, and latte artists are regarded as “artists using coffee as a canvas and steamed milk as a brush.”
Since 2013, Shanghai Bohua International Exhibition Co., Ltd. has introduced this international event to China. With professional competitions, authoritative judges, international certifications, and market demand, the event has gradually gained attention and recognition in the domestic coffee industry.
In the 25-26 season, the competition visited: Chengdu-Zhengzhou-Shanghai-Shenzhen-Nanjing, with the final successfully held in Shanghai. The season featured 159 participants, with 23 advancing to the China final for a four-day peak showdown. Ultimately, Liu Guoqiang claimed the championship, earning the sole qualification to represent China at the world competition. Let us look forward to his outstanding performance on the global stage.
2027 China Latte Art Championship Sponsor Product Categories:
- Coffee Machines (Automatic)
- Dairy Products
- Espresso Coffee Beans
- Coffee Cups
- Latte Art Pitchers
- Water Treatment Equipment
- Syrups and Concentrates
- Scoreboards
- Aprons
- Tampers (Including Electronic)
- Digital Scales
- Player Gifts (Unlimited Categories)
China Brewers Cup
The World Brewers Cup is divided into two rounds: “Compulsory Brewing” and “Open Service.”
In “Compulsory Brewing,” all participants use the same batch of coffee beans, grinder, and brewing water, but can choose their own brewing equipment. In “Open Service,” participants must perform a presentation, expressing their ideas and content creatively. These two stages test the participants’ comprehensive brewing skills from multiple dimensions, making it a competition that balances performance and professionalism.
Since Shanghai Bohua International Exhibition Co., Ltd. introduced the World Brewers Cup (WBrC) to China in 2015, we have witnessed the enthusiastic participation of countless outstanding coffee professionals, who showcase the infinite charm of coffee through unique brewing techniques.
In the 25-26 season, the competition has visited: Chengdu-Macau, China-Shenzhen-Guangzhou-Nanjing-Pu’er-Taizhou, and will soon head to: Guiyang-Lhasa-Guiyang.
2027 China Brewers Cup Sponsor Product Categories:
- Single-Origin Grinders
- Water Treatment/Competition Water
- Coffee Beans (Limited to Four)
- Filter Papers/Filters/Decanters
- Temperature-Controlled Kettles
- Aprons
- Scoreboards
- Digital Scales
- Automatic Brewing Machines
- Sample Roasters
- Hand Grinders
- Others (Concentration Analyzers, Spit Cups/PP Cups, Cupping Spoons, etc.)
- Player Gifts (Unlimited Categories)
China Roasting Championship
Coffee roasting, as one of the most technically demanding steps in the “seed to cup” process, requires not only the dedicated effort of the coffee roaster but also an understanding of the green bean’s characteristics to produce beans with optimal flavor.
The roasting competition involves each coffee roaster applying different temperatures, times, and temperature curves based on the green bean’s properties and familiarity with the roaster, resulting in unique roasted beans. Precisely controlling the temperature of the beans inside the roaster, stirring, rolling, and experiencing the magical moment of the Maillard reaction, roasters bring out the rich aroma of the coffee beans.
In the China Roasting Championship, participants are given 50 minutes to roast coffee samples using the roasters provided by sponsors. They then evaluate the samples through cupping during designated open sessions.
In the 24-25 season, the competition visited: Shenzhen-Shanghai-Nanjing, and will soon head to: Guangzhou-Handan-Guiyang-Chengdu-Shenzhen.
2027 China Roasting Championship Sponsor Product Categories:
- Roasters (Sample Roasters)
- Roasters (Competition Roasters)
- Single-Origin Grinders
- Coffee Analyzers
- Cupping Bowls/Spoons (Including Roasting Competition)
- Brewing Water/Water Treatment Equipment
- Water Density Meters
- Green Bean Sieves
- Disposable Spit Cups (Including Cupping Competition)
- Kraft Paper Bags
- Green Coffee Beans (Including Cupping Competition Beans)
- Scoreboards
- Aprons
- Digital Scales
- Advancing Player Gifts (Unlimited Categories)
2027 China Cup Tasters Championship Final
In the coffee supply chain, cupping is a critical step in determining a coffee bean’s characteristics and its potential to enter the market. Through processes such as smelling dry fragrance, adding water, smelling wet fragrance, breaking crust, removing crust, and tasting, coffee professionals can accurately evaluate key traits like flavor, aroma, acidity, sweetness, body, and balance, identifying the best way to present the beans’ optimal flavor.
The World Cup Tasters Championship, one of the World Coffee Series events organized by WCE, rewards the best taster who demonstrates speed, skill, and accuracy in identifying differences in specialty coffee flavors. Coffee from around the world has many unique flavor profiles, and the goal of this competition is for tasters to distinguish between different coffees.
Within the competition time, each participant faces 8 groups of coffee awaiting cupping. Each group consists of 3 cups, with 2 containing the same coffee liquid and 1 containing a different one. Participants must use their taste, smell, attention, and experience to identify the different cup and place it in the confirmation area. The winner is the participant with the most correct identifications. In case of a tie (two or more participants with the same number of correct answers), the one with the shortest time wins.
As one of the industry’s leading events, the World Cup Tasters Championship has naturally attracted significant industry attention. After being authorized by WCE, Shanghai Bohua International Exhibition Co., Ltd. introduced and hosted the China final, spreading advanced coffee culture domestically.
In the 24 season, the China Cup Tasters Championship Final was held in Shanghai, with 140 professional tasters from across the country competing. Under the dual challenges of speed and accuracy, it presented a sensory feast. Ultimately, Hu Juan won the championship, with He Yaofeng, Su Ting, and Huang Weinan taking second, third, and fourth places, respectively.
2027 China Cup Tasters Championship Final Sponsor Product Categories:
- Single-Origin Grinders
- American Drip Coffee Makers
- Brewing Water/Water Treatment Equipment
- Cupping Bowls/Spoons (Including Cupping Competition)
- Roasting Service Providers + Sieves
- Disposable Spit Cups (Including Roasting Competition)
- Green Coffee Beans (Including Roasting Competition Beans)
- Bottled Water for Participants (330ml)
- Others: Kraft Paper Bags/Digital Scales/Thermal Kettles/Timers
- Advancing Player Gifts (Unlimited Categories)
China Coffee & Spirits Championship
The World Coffee & Spirits Championship is one of the World Coffee Series events initiated by World Coffee Events, a pioneer in global coffee activities.
The China Coffee & Spirits Championship Final is hosted by Shanghai Bohua International Exhibition Co., Ltd. This event aims to perfectly combine coffee beverages with spirits, allowing baristas and bartenders to fully unleash their respective imagination and skills, enabling consumers or coffee and spirits enthusiasts to understand and taste more unique coffee and spirit flavors.
As one of the World Coffee Series events, this competition aims to perfectly combine coffee beverages with spirits, allowing baristas and bartenders to fully unleash their respective imagination and skills.
In the 25 season, the China Coffee & Spirits Championship was held in Shenzhen. This event attracted 29 participants, with Liu Zhanhong winning the championship.
2027 China Coffee & Spirits Championship Final Sponsor Product Categories:
- Espresso Machines
- Grinders
- Whiskey
- Irish Coffee Cup Sets
- Dairy Products (Including Cream)
- Other Spirits
- Syrups and Concentrates
- Water Treatment Equipment
- Tampers
- Aprons
- Scoreboards
- Ice Machines
- Advancing Player Gifts (Unlimited Categories)
HOTELEX International Coffee Culture Festival
In March 2017, the HOTELEX International Coffee Culture Festival debuted in Shanghai as a coffee market format, gradually expanding to cities like Guangzhou, Chengdu, and Shenzhen, building a platform for world coffee cultural exchange. During the 2025 Shanghai exhibition, it gathered nearly 200 specialty coffee shops, including over 30 brands from Hong Kong, Macau, Taiwan, and overseas, alongside the All Star World Coffee Champion Show, Discovery Theater, WRTC World Roasting Team Competition, and SCA specialty coffee activities, attracting over 80,000 visitors. It has become the largest C-end coffee and food market in China.
With its scale and innovation, the event has attracted over 80,000 visitors, establishing itself as the largest C-end coffee and food market in China, engaging professionals, enthusiasts, and cross-industry groups in deep interaction. The HOTELEX International Coffee Culture Festival redefines coffee consumption boundaries, driving two-way empowerment between industry business connections and popular culture promotion.
Chengdu-Shanghai FHC Station-Shenzhen-Shanghai HOTELEX Station.
HOTELEX International Coffee Culture Festival Sponsor Product Categories:
- Dairy Products
- Ice Machines
- Festival Gifts (e.g., Coffee Ground Cups, Mugs, Badges, etc.)
- Canvas Bags (Sponsorship Fee Only, Customizable)
- Festival Water (Drinking Water)
- Disposable Cups
- Tissues
- Raw and Auxiliary Materials
As an authorized unit for global coffee professional events, Shanghai Bohua International Exhibition Co., Ltd. has consistently played a crucial role in connecting with international coffee competitions, spreading coffee culture domestically.
If you have sponsorship intentions or any questions about sponsorship benefits and event content, please feel free to contact the event organizing committee.