Thanks to the support of Visa, a global partner of the 2026 FIFA World Cup, Marriott Bonvoy launches its largest-ever Moments benefits, unlocking exclusive ticket access and delivering once-in-a-lifetime experiences.
SHANGHAIMay 18, 2026 /PRNewswire/ — As the FIFA World Cup™ returns to North America for the first time in over thirty years, Marriott Bonvoy, the award-winning travel program of Marriott International, in partnership with Visa, the global leader in digital payments, announces the launch of the global joint campaign “Encounters on the Road: Play for Passion.” This campaign focuses on two popular football superstars among fans, paying tribute to fans who cross borders, attend every match, and are passionate about football. During the tournament, the “Encounters on the Road: Play for Passion” campaign will offer Marriott Bonvoy members holding Visa cards unparalleled game access benefits and unforgettable experiences, allowing members to experience this globally anticipated football spectacle up close like never before.
Marriott Bonvoy partners with Visa to launch the global joint campaign “Encounters on the Road: Play for Passion”
The “Encounters on the Road: Play for Passion” campaign is co-starred by two world football superstars, Erling Haaland and Vinícius Júnior. The two stars will join forces with Marriott Bonvoy and Visa to present a series of exciting content, including dynamic social media shorts and cinematic brand films, expected to go live for global fans around the tournament’s opening in June.
Left 1, Left 2: Erling Haaland; Right 1: Vinícius Júnior
With Visa’s support, Marriott Bonvoy is offering tickets to all matches of the 2026 FIFA World Cup™ and selected premium experiences through the Marriott Bonvoy Moments website. This marks the largest-ever launch for a single event on the platform, providing members with over 600 products and benefits, including fixed-point experiences, auctions, and nearly 100 “1 Point Redemption” activities. The “1 Point Redemption” activities will be released weekly on Fridays and daily for a full week in May. Members can claim them on a first-come, first-served basis, unlocking highlights of the 2026 FIFA World Cup™, including the final, delivering unforgettable viewing experiences for fans worldwide.
Greater China is also stepping up for fans’ passion. Until July 20, Marriott Bonvoy members holding Visa cards can participate in a series of activities on the Marriott Bonvoy WeChat mini-program to win prizes such as World Cup opening ceremony tickets, accommodation vouchers, and up to 300,000 points. They can also participate in the “2026 FIFA World Cup Quarterfinal Tickets + Greater China Farewell Package (Visa Benefit)” points auction on the Marriott Bonvoy Moments website.
“Our campaign stems from a deep insight into World Cup fans: travel is not just a journey, but a connection to loved ones, life passions, and desired destinations. We are building an exclusive space where fans can fully unleash their passion, integrate into the community, and pass on their culture from generation to generation,” said Peggy Fang Roe, Executive Vice President and Chief Customer Officer of Marriott International. “A World Cup trip is extraordinary. Fans are not just exploring the world; they are traveling with their passion, cheering for their teams on a global stage, and showcasing their culture to the world. As a lifelong travel companion, we are honored to accompany fans on every journey, whether it’s their first time watching a match or passing on this passion to move forward.”
FIFA Secretary General Mattias Grafström said: “The 2026 FIFA World Cup will lead a revolution in fan experiences. As Canada, Mexico, and the United States prepare to welcome millions of fans to this pinnacle of football, we are delighted to see Marriott Bonvoy and Visa working closely together to bring exciting and unforgettable experiences to global fans, from the opening match in Mexico City to the highly anticipated final in New York New Jersey.”
Kyndra Russell, Chief Marketing Officer for Visa North America, said: “The magic of the World Cup lies in the moments that fans remember for a lifetime, and the journey to the matches is key. Marriott Bonvoy and Visa join hands to unlock exceptional, unforgettable opportunities for fans, bringing them closer to the action and making the travel and viewing experience as unforgettable as the battles on the field.”
Sports tourism continues to heat up, currently accounting for about 10% of global tourism spending and projected to reach $1.3 trillion by 2032. Marriott Bonvoy is uniquely positioned to meet the growing demand for experience-driven travel. With rising enthusiasm for football and increased travel related to international sports events, the 2026 FIFA World Cup™ will be an iconic cultural and travel moment. With Visa’s support, Marriott Bonvoy redefines the way to watch matches, creating exclusive experiences for members and cardholders to experience the FIFA World Cup™ like never before.
For more details, please visit moments.marriottbonvoy.com.
About Marriott Bonvoy
Marriott Bonvoy is the award-winning travel program of Marriott International, covering over 30 hotel brands and more than 10,000 destinations worldwide, dedicated to connecting members with their life passions through exceptional hotels and experiences globally. Marriott Bonvoy brings together world-renowned luxury hotel brands, unique boutique hotels, and select short-term rentals, offering members quality services in popular travel destinations worldwide to meet diverse travel needs. Leveraging unique resources in food, sports, entertainment, and lifestyle, Marriott Bonvoy builds emotional connections with guests, delivering extraordinary travel experiences.
Register as a Marriott Bonvoy member for free to enjoy exclusive benefits. Members can easily earn points by staying at hotels or using Marriott Bonvoy co-branded credit cards for everyday spending. Points can be redeemed for free nights and Marriott Bonvoy MomentsTM experiences. For more information, please visit marriottbonvoy.com. To download the Marriott Bonvoy app, click here. Follow @MarriottIntl on social media. Members can enjoy exclusive benefits on the Marriott Bonvoy website, app, WeChat mini-program, and the “Marriott International Flagship Store” on Fliggy.
About VISA
Visa (NYSE: V) is a global leader in digital payments, facilitating payment transactions for consumers, merchants, financial institutions, and government entities in over 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payment network, enabling individuals, businesses, and economies to thrive. We believe that inclusive economies benefit everyone and that access is the foundation of future money movement. Learn more at Visa.com.