ShanghaiMay 18, 2026 /PRNewswire/ — From May 15 to 18, 2026, the 25th China International Photographic Machinery and Imaging Technology Expo (P&E 2026) was grandly held at the Beijing Exhibition Center. A uniquely designed giant “film camera box” drew widespread attention. This is the creative imaging booth (Booth T503) presented by Fujifilm (China) Investment Co., Ltd. (hereinafter referred to as “Fujifilm (China)”), themed “Film Heartbeat in the Digital Age.” It showcased a comprehensive range of imaging products and solutions, from capture input to print output, vividly illustrating how Fujifilm uses diverse and innovative products to accompany Chinese users in recording emotions, spreading smiles, and brightening everyday life.
Fujifilm’s giant “film camera box” makes a splash at P&E 2026
Retro Revival Trend, New Product “Oxygen Camera+” Shines
Upon entering the booth, the first thing that catches the eye is a visual wall composed of a variety of disposable film cameras. It not only carries forward the classics but also ignites new trends. Since its inception in 1986, Fujifilm QuickSnap has been favored for its simplicity of operation and ease of shooting. Today, its unique film colors, the mysterious “ritual” of revealing photos only after development, and its diverse creative derivative series continue to “break out” on social platforms, becoming a fashionable medium for young people to express their individuality and nostalgia. A QuickSnap vending machine set up at the booth allows visitors to take home this “unique feel” and “ritualistic experience” instantly.
Three eye-catching interactive buttons on the wall correspond to three vibrant emotional colors—also the three trendy shades of the new product “Oxygen Camera+” set to launch during the 618 shopping festival: “Freedom Green” symbolizing unrestrained exploration, “Vibrant Orange” representing passionate energy, and “Carefree Purple” full of romantic imagination. The color design exudes vitality, encouraging more young users to capture vivid moments in life. The “Oxygen Camera+” features built-in ISO 400 film, capable of shooting 36 photos, doubling the sensitivity compared to the previous generation Oxygen Camera, enabling richer shooting scenarios.
Visitors can purchase QuickSnap on-site and interact with the new “Oxygen Camera+” through “emotional” engagement
Stroll Through the Booth, Snap Photos for Surprises
Moving further in, the central island of the booth is cleverly transformed into a space blending nostalgia and trends. Vintage televisions, a flip-page wall of posters, a “jelly camera wall” illuminated by neon lights, and retro-style lounge benches turn it into an instant creative photo spot. Visitors who take photos according to the check-in rules and share them on social platforms have the chance to receive limited-edition creative ice cream featuring QuickSnap disposable film cameras or P&E 2026 exclusive elements, adding a sweet surprise to the exhibition experience.
Print on the Go, Cherished Memories Come to Life
At the “Princiao Experience Corner” in the booth, many family users and young visitors are enthusiastically trying out the “Princiao Smart 2Pro Portable Photo Printer” (hereinafter referred to as “Princiao 2Pro”). Since its launch in May 2025, the Princiao 2Pro has gained popularity for its excellent color reproduction, convenient operation, and stylish design. Whether it’s warm family gathering photos or stunning travel landscapes, users can quickly transform digital memories into tangible, giftable physical photos and share them instantly, doubling the satisfaction and joy.
Visitors can experience printing photos from their phones using Princiao on-site
Professional Empowerment, Unleashing Commercial Value
For the professional and commercial imaging field, Fujifilm also brought innovative achievements to this exhibition. The inkjet printer-specific photo paper “RC Inkjet Color Photo Art Paper”, set to launch during the 618 period, features a Monet-themed co-branded packaging design. It not only offers rich color reproduction, high device compatibility, and stable printing performance but also provides various texture options such as canvas, satin, and pearl satin, meeting the diverse and high-quality creation and output needs of photo studios, printing shops, and imaging workshops in portrait photography, art photography, and more.
Fujifilm RC Inkjet Color Photo Art Paper
On the other side of the booth, a dedicated silver halide photo paper experience area is set up, where visitors can closely admire photographic works printed on Fujifilm’s “High-End Silver Halide Velvet Photo Paper” and feel its unique delicate layers and outstanding texture through touch.
In response to the growing self-service consumption and cultural creative market, the “CX3240F Creative Double-Sided Photo Printer and Photo Cultural Creative Self-Service Printing Solution” also attracted significant attention. This solution is compact, supports unattended self-service operation, and can be flexibly deployed in various scenarios such as tourist attractions, shopping malls, and campuses. Consumers can quickly create personalized photos, postcards, and other cultural creative products through simple smartphone operations. This also opens up new service models and revenue opportunities for business partners.
Fujifilm Silver Halide Photo Paper Experience Area (left), CX3240F Creative Double-Sided Photo Printer (right)
Imaging Conveys Warmth, Bringing Smiles to Childhood
Since 2025, the Fujifilm (China) Labor Union Committee has launched a public welfare imaging education initiative themed “Better Life, More Smiles” in schools. In March this year, with the support of professional photographers, the activity visited Garden Primary School in Wenping Town, Wugang City, Hunan Province. Using QuickSnap disposable film cameras and the Princiao 2Pro, the children observed, recorded, and expressed their world from the most genuine and simple perspectives. The booth also features a dedicated display of these children’s photographic works and the warm moments captured during the activity, allowing more people to feel the warm power of imaging.
“Bringing more smiles to the world” is the mission of the Fujifilm Group. Through P&E 2026, Fujifilm (China) showcased its comprehensive imaging capabilities from capture input to print output, conveying the philosophy of connecting emotions and enriching life through technology. In the future, Fujifilm (China) will continue to listen to needs, provide more high-quality products and solutions, freeze moments in time with imaging, and let smiles bloom for a long time to come.