Here’s a polished English translation of the Chinese title: **”Grohe Experience Center Opens: Dual Brands Create a New Landmark of Water Aesthetics”**

ShanghaiMay 29, 2026 /PRNewswire/ — Global premium bathroom brand Grohe announced the grand opening of its new experience center in Shanghai. As China’s first immersive殿堂 to fully present the dual-brand narrative of Grohe and GROHE SPA, the center takes water as its soul, blending German precision engineering, luxury aesthetics, and customized design. It transforms the philosophy of “water heals body and mind” into a tangible, touchable, and knowable immersive experience, creating a new landmark of water aesthetics and setting a new benchmark for contemporary high-quality living spaces.

At the opening ceremony, key guests including Mr. Bijoy Mohan, Leader of Lixil International; Ms. Tao Jiang, Leader of Lixil Water Technology Group Greater China; Mr. Bao Haifeng, Leader of Grohe China, Lixil Water Technology Group Greater China; Mr. Xu Yan, Chairman of Hangzhou Landing Building Materials Co., Ltd.; Mr. Fan Youzhu, General Manager of Beijing Deren Tianrun Technology Development Co., Ltd.; Mr. Diao Degang, Chairman of Shenzhen Tianlide Trading Co., Ltd.; and Mr. Tang Yiping, Chairman of Suzhou Baojijia Building Materials Co., Ltd., gathered to unveil the experience center, jointly witnessing a new chapter in the brand’s development in China.

“Today’s consumers have expectations for bathroom spaces that go far beyond basic functions; they yearn for a private healing space that nurtures physical and mental well-being and expresses individuality,” said Mr. Bijoy Mohan, Leader of Lixil International. “The completion of the Shanghai Experience Center not only marks the first full-scale debut of the GROHE SPA luxury product series in the Chinese market but also translates our global vision into a perceptible immersive scenario, precisely responding to the Chinese market’s high-quality pursuit of exquisite craftsmanship and personalized customization.”

Ms. Tao Jiang, Leader of Lixil Water Technology Group Greater China, further stated: “Grohe responds to the deep-seated needs of modern consumers with keen insight. In the future, we will leverage the experience center as an engine to deepen our localized布局, bringing the ‘water life’ concept that combines design aesthetics with health and healing to more Chinese families. At the same time, we will actively promote upstream and downstream collaboration within the industry, joining forces with pioneers in architecture and design to explore new frontiers of bathroom aesthetics.”

The experience center was designed by the team of internationally renowned architect, interior, and product designer Steve Leung. Inspired by the concept of “Following Water’s Three Realms • Healing the True Self,” it skillfully constructs a three-tiered progressive space: “Entry — Exploration — Return”. As visitors wander through, the rhythm of water and interplay of light and shadow run throughout, with sharp geometric lines and warm natural materials intricately interwoven, perfectly embodying the design philosophy of “strength and softness in harmony.”

Entry • Realm of Water Healing: Sensory Awakening, GROHE SPA Redefines Luxury Spa

The first floor centers on GROHE SPA, meticulously crafting a full-sensory luxury spa environment. Upon entering, dim lighting creates an ultimate sense of envelopment and privacy, with natural white noise and healing fragrances gently interwoven, and water-ripple light and shadow flowing like lake surface ripples — instantly transporting visitors away from the urban hustle and immersing them in a physical and mental purification that reshapes the senses.

In this tranquil domain, GROHE SPA integrates the concept of “water heals body and mind.” The brand’s iconic ICON 3D Faucet Series appears as artworks under the play of light and shadow; delving deeper, the Water Inspiration Customized Shower System achieves multiple spray modes through modular design, complemented by side sprays and sound and light modules, skillfully blending water flow, light, and architectural materials, elevating daily showers into a water-healing ritual resonating with body and mind.

Passing through the preceding space into a broader exploration area, the China debut of the Atrio Gravid Series and Water Joy Shower System makes a significant appearance. In the exclusive customization zone, the GROHE SPA Private Collection — Atrio Gravid, Allure, and Atrio Icon — joins forces with luxury material giant Caesarstone, integrating textured, luxurious natural quartz stone into hardware design, paired with极致触感工艺饰面 like high-precision knurled handles, offering boundless creative freedom for personalized customization of high-end bathrooms.

Exploration • Realm of Precision Craftsmanship: Tracing the Source of Craftsmanship, Witnessing a Century of Precision and Technology

Ascending the stairs, the second floor adopts a bright and transparent tone, fully presenting Grohe’s century-old precision engineering and full product matrix. Adhering to the concept of “Enjoy Comfortable Water Life,” the brand uses a series of tangible, touchable real-life scenarios to interpret its four core pillars rooted in enduring quality, leading technology, excellent design, and sustainable development.

Here, the shower system supports real-scenario live water flow, delivering an exhilarating and thorough experience. The China debut of the high-performance Ophélia 120 Hand Shower, with its innovative AquaBooster technology, provides a more powerful and satisfying spray experience using less water; faucets and basins are harmoniously juxtaposed, and intelligent toilets respond to modern needs with human-centric technology. Notably, the new intelligent toilet Saya one debuts globally in China, perfectly combining an ultra-slim, minimalist appearance with intelligent cleaning technology. Meanwhile, concealed shower and flushing systems are presented in an anatomical display, candidly revealing the inner essence and精密结构 of German precision engineering.

Following the “Perfect Match” principle, all Grohe products — including faucets, showers, toilets, basins, flushing systems, panels, and accessories — can achieve coordinated unity in color, shape, and function. Within the experience center, four customized suites — Cube, Eurostyle, Lineare, and Plus — are presented in sequence, respectively interpreting diverse styles such as modern minimalism, light luxury vintage, minimalist design, and classic elegance, vividly demonstrating the brand’s boundless creativity in holistic bathroom solutions.

Return • Realm of Living: ‘Grohe Home,’ Constructing a Model for Future Living

The third floor, with “Return” echoing “Grohe Home,” is specifically tailored for architecture and interior design elites. Using warm, luxurious materials as its foundation, it meticulously builds a multifunctional community space integrating rest, negotiation, designer salons, and private banquets. Here, the restrained and elegant design language blends with a relaxed, private residence atmosphere, allowing visitors to perceive the infinite aspiration for high-quality living within a warm aesthetic realm — “Returning home is healing; life should be this comfortable.”

The grand unveiling of Grohe’s new Shanghai Experience Center is not only a comprehensive upgrade of the brand’s scenario-based experience but also a significant strategic move by the Lixil Group to deepen its presence in China and advance its international business strategy. In the future, leveraging Grohe’s卓越 precision engineering capabilities and GROHE SPA’s high-end customized product matrix, the experience center will continuously innovate experiential scenarios, constructing a blueprint for the modern ideal water life that combines aesthetic design with sensory enjoyment for global consumers.