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Guangzhou, May 29, 2026 /PRNewswire/ — As the 19th “World Accreditation Day” approaches on June 9, the third TÜV Rheinland Certification Festival has officially kicked off. Building on the successful experience of the previous two editions, the TÜV Rheinland Certification Festival has become a vital bridge connecting industries, the public, and brands. Coinciding with the 40th anniversary of TÜV Rheinland Greater China this year, this edition of the Certification Festival will be fully upgraded. Centered on the core themes of experience economy, digital trust, and sustainable value innovation, a two-month series of activities will be launched. With a new framework, it aims to empower high-quality industry development, bring quality life closer to the public, and strengthen employee brand cohesion, interpreting the mission and responsibility of the century-old Testing, Inspection, and Certification (TIC) institution through diverse and innovative forms.
Audiovisual Renewal: A Two-Way Pursuit of Technology and Warmth
This year’s Certification Festival debuts a new main visual, featuring a tech-savvy and vibrant color scheme. TÜV Rheinland’s mascot, “Laibao,” appears in a new knight image—holding a shield and sword—vividly embodying the brand philosophy of “Trusted Guardian of Technology.” Additionally, the new Certification Festival theme song and its music video have been officially released. The theme song was entirely AI-generated, with a catchy and upbeat melody, and the MV incorporates numerous AI-created elements, fully showcasing TÜV Rheinland’s forward-looking stance in keeping pace with the times and leveraging digital tools to empower business innovation and brand communication.
B2C Pop-Up Experience: Making “Reliability” Visible and Tangible
Targeting mass consumers, this year’s Certification Festival innovatively creates multi-scenario offline pop-up experience activities, breaking the boundaries between professional certification and daily life, making reliable quality “visible and tangible.” The Shanghai pop-up cat café, themed “Pet-Friendly,” integrates TÜV Rheinland’s pet product testing, smart appliance “pet-friendly” certification, pet medical equipment testing and evaluation, and “pet-friendly” venue auditing services into an immersive setting, adding a layer of professional care for pets. In Taipei, consumer interactive experience activities will combine eye-care concepts with tech product applications, fun interactions, and knowledge sharing to convey the connection between quality and a healthy lifestyle.
Brand Knowledge Challenge: 40th Anniversary Rewards
To celebrate the 40th anniversary milestone of TÜV Rheinland Greater China, a special online brand knowledge challenge will be launched during this Certification Festival. Consumers can follow TÜV Rheinland’s official social media accounts to participate in quizzes, learning about the brand’s development history and professional testing and certification knowledge through fun Q&A sessions. Generous rewards will be distributed, inviting public participation to celebrate four decades of craftsmanship journey.
Certification Festival Ambassadors: Employees as Brand Communication Pioneers
Last year, TÜV Rheinland recruited employees for the first time to serve as Certification Festival ambassadors, launching a series of “TIC Industry Trivia” videos that received widespread acclaim. This year, the Certification Festival once again calls for employee ambassador recruitment, aiming to deconstruct TIC industry knowledge from a professional perspective, popularize testing and certification basics, dispel public misconceptions, and interpret the deeper value of certification marks. Through vibrant and diverse communication methods, it conveys TÜV Rheinland’s professional philosophy, original mission, and brand warmth, embedding technical trust into everyday life.
World Accreditation Day: Government-Enterprise Collaboration to Boost High-Quality Industry Development
During the important industry occasion of the 19th “World Accreditation Day,” TÜV Rheinland will actively participate in a series of activities organized by local market regulatory authorities. By uniting efforts from government, enterprises, and associations, it will deepen technological innovation and standard development, continuously empowering the TIC industry towards standardization, high quality, and sustainable growth, while supporting industrial compliance upgrades and global expansion.
The third TÜV Rheinland Certification Festival, with a more open attitude and innovative expression, invites all parties to an appointment with quality and the future. Stay tuned to TÜV Rheinland’s official social media accounts for more event details, and participate in interactions to win surprise gifts!