GuangzhouMay 26, 2026 /PRNewswire/ — Recently, Yep, the high-end oral beauty and skincare brand under the By-Health Group, and the global collagen giant Rousselot from France held the “Oral Collagen Skin-Bone Anti-Aging Summit” at the French Consulate Residence in Shanghai. The two parties announced a global strategic joint innovation partnership at the event. Meanwhile, Yep, in collaboration with JD Health, launched the “JD Health Collagen Gold Standard” for the first time, and debuted the flagship new product “Yep Super A™ Collagen Dual-Bottle[1]” on JD.com. Professor Xu Yajun, Vice Dean of the School of Public Health at Peking University, the head of JD Health’s beauty, anti-aging, and weight management business, along with several executives from By-Health Group and Rousselot, jointly attended the conference.
Cutting-Edge Academic Science: Peking University Expert Explains the New Trend of “Anti-Glycation + Skin-Bone Collagen Peptide Synergistic Anti-Aging”
The healthy development of the oral anti-aging industry relies on solid foundational scientific research. Professor Xu Yajun pointed out that collagen provides support and elasticity to the skin, reducing sagging and wrinkles, while also imparting tensile toughness to bones and aiding calcium deposition to maintain strength. The loss and structural degradation of collagen are key internal causes of typical aging manifestations such as skin wrinkles, osteoporosis, and joint degeneration.
Advanced Glycation End Products (AGEs) are the invisible killers of collagen. By cross-linking with collagen, they cause it to lose elasticity, become brittle, and resist repair, thereby accelerating aging signs like skin sagging, deepening wrinkles, and increased bone fragility. Xu Yajun noted that multiple studies have shown that anti-glycation active ingredients combined with collagen peptides have a synergistic anti-aging effect, and she hopes to establish a systematic multi-target synergistic approach to verify the “anti-glycation-promote collagen regeneration” interaction in the future.
Rigorous Global Sourcing: “Yep Super A™ Collagen Dual-Bottle[1]” Embodies Cutting-Edge Technology
Based on the academic community’s in-depth exploration of the mechanisms by which high-quality collagen intervenes in aging, Yep has partnered with Rousselot to upgrade from single collagen to a breakthrough skin-bone dual collagen. Yin Xin, Chief E-Commerce Officer of By-Health Group, stated that the partnership between Yep and Rousselot has spanned over a decade, evolving from an early “high-quality raw material collaboration” to “strategic synergy and deep co-creation.”
Huang He, General Manager of Baiyue (a subsidiary of By-Health Group), said that this collaboration between Yep and Rousselot represents an extraordinary leap—based on rigorous global sourcing standards, Yep has secured the unique quality of Rousselot’s branded collagen. The technical teams from both sides have jointly tackled challenges to launch the exclusive global supply of “Yep Super A™ Dual-Lift Peptide” raw material from Rousselot for Yep. Bernard, Rousselot’s Process Director, revealed that “Yep Super A™ Dual-Lift Peptide” breaks two stereotypes in the collagen industry—volume stacking and homogenization—more precisely meeting consumers’ needs for simultaneous skin and bone collagen supplementation.
Reshaping Industry Standards: Yep and JD Health Launch the “JD Health Collagen Gold Standard”
Facing the current oral collagen market’s severe homogenization and exaggerated labeling, Yep, as a leading brand in the collagen industry, has decisively taken on the industry responsibility of “setting standards and establishing rules.” At the summit, Yep, in collaboration with JD Health, released the “JD Health Collagen Gold Standard,” aiming to build a quality trust chain centered on raw materials, brands, and platforms.
The head of JD Health’s beauty, anti-aging, and weight management business emphasized that the “JD Health Collagen Gold Standard” proposes gold standard requirements based on four core principles: “authentic ingredients, high-purity collagen, high-quality raw materials, and authoritative testing.” It also introduces rigorous checks by internationally recognized third-party organizations like SGS. JD Health chose Yep as the co-launch partner for this standard precisely because of Yep’s industry-leading quality control capabilities.
To further solidify the scientific foundation of the “JD Health Collagen Gold Standard,” Dr. He Ruikun, Deputy Director of the By-Health Nutrition and Health Research Institute, presented highly convincing “R&D empirical data” at the event. Yep, as an industry frontrunner, is providing the “standard answer” for collagen products in conjunction with the “JD Health Collagen Gold Standard,” helping consumers better understand how to choose high-purity collagen.
Driving the Industry into the “Collagen 3.0 Era” with Hardcore Technology, Resonating with Market Sentiment
Breakthroughs in raw materials and the establishment of standards must ultimately return to product experience and consumer communication.
At the summit, Wu Lu, Head of the Yep Brand Division, declared that oral beauty has officially entered the “Collagen 3.0 Era.” She noted that for deep aging concerns in women over 30, such as sunken eye sockets, dry cheeks, and blurred jawlines, single collagen alone cannot address these complex skin-bone aging issues.
Based on this, Yep has proposed a disruptive solution with the new anti-aging concept of “dual skin-bone collagen supplementation” and “anti-aging requires anti-glycation.” To tackle the issues of skin-bone collagen loss and glycation, “Yep Super A™ Collagen Dual-Bottle[1]” not only adds specially formulated dual factors but also incorporates 10,000mg of Yep Super A™ Dual-Lift Peptide. Scientific experiments have confirmed that “Yep Super A™ Dual-Lift Peptide” can achieve dual elevation of skin and bone collagen, supported by dual RCT authoritative human trial data[2]supporting the skin health benefits of the collagen raw material and formula. With a rigorous and evidence-based approach, Yep defines the Collagen 3.0 Era.
This summit is not only a product launch for the Yep brand but also a significant milestone for the oral collagen industry’s move toward standardization, high-end development, and globalization. Looking ahead, Rousselot will continue to deepen its presence in the Chinese market, leveraging French core technology to empower Chinese product innovation. From China to the world, the partnership between the Yep brand and Rousselot, with technology and quality as its wings, is steadily leading the oral collagen industry toward higher-quality development and soaring to new heights.