 |
Created by artist and director LeiKiè, PAPmusic continues its international evolution through animation, pop culture, and visual storytelling.
MILAN, June 5, 2026 /PRNewswire/ — On June 5, artist and director LeiKiè released a new dance-pop single, “BREAKING PAPnews,” further expanding the universe of his cross-media project PAPmusic – Animation for Fashion.
LeiKiè, the creator of PAPmusic, announces Breaking PAPnews.
Watch the official music video for “BREAKING PAPnews” and step into the ever-expanding PAPworld: https://www.youtube.com/watch?v=cwRYwX4_DAk
PAPmusic – Animation for Fashion was originally conceived as a pioneering animated film blending fashion, music, design, pop culture, and Italian artistic heritage. It has since evolved into an independent Italian entertainment IP with a distinct visual language and unique narrative style.
Set against the backdrops of Milan, Rome, Venice, and Pompeii, the film constructs a dazzling and surreal visual universe, seamlessly merging romantic comedy, music, fashion culture, and pop humor to create a highly recognizable and distinctive style.
After garnering over 50 international recognitions (including awards and official selections), hosting multiple PAPtour screenings in Italian cinemas, and cultivating an increasingly active and growing fan community, PAPmusic now officially opens the doors to PAPworld for audiences—a creative ecosystem where film, music, animation, lifestyle, fashion, and pop culture converge.
It is against this backdrop that “BREAKING PAPnews” was born. “‘BREAKING PAPnews’ is more than just a song. It is the first signal from a larger universe that still awaits exploration.”
——LeiKiè
LeiKiè’s new track is not merely presented as a song, but as the first signal of a broader cross-media universe.
Built on a high-energy electronic dance-pop aesthetic, the single weaves together televisual language, social media culture, and cartoonish visual imagery, creating a deliberately ironic, hypnotically psychedelic, and highly distinctive audio-visual experience.
Throughout the video, LeiKiè constantly shifts between different pop personas and recurring looks that have gradually become part of PAPworld’s visual iconography.
Most importantly, “BREAKING PAPnews” finally unravels a mystery that has puzzled Italian audiences for months.
The mysterious PAPnews previously teased on social media does not, in fact, refer to the release of PAPmusic 2, as many fans had speculated, but rather to a project called PAPgame.
This enigmatic new project, “PAPgame,” further adds to the mystery of the ever-expanding PAPworld experience. Although some of its visual elements evoke social or card-based games, the true nature of the project is currently being deliberately withheld and has yet to be officially unveiled.