ChengduMay 29, 2026 /PRNewswire/ — Standing at the crossroads of “emerging adulthood,” facing multiple uncertainties in academics, career, and self-identity, “self-exploration” is becoming an increasingly urgent growth imperative for college students. To address this deep-seated need, the Amorepacific “AMORE Energy Youth” spring program, which consistently focuses on the youth demographic, has arrived as scheduled.
On the occasion of the May 25 College Student Mental Health Day, the first special roadshow of this season’s activities kicked off on May 28 at the University of Electronic Science and Technology of China in Chengdu. Themed “Life’s Trial Period • Self Laboratory,” the event likens “self-exploration” to a gentle experiment—allowing young people to continuously try, adjust, and discover before finding a definitive answer. From “tearing off” self-limiting labels, “taking stock” of one’s potential, “envisioning” future directions, to “creating” a unique self-identity, the activity guides college students through four progressive stages to complete this vivid experiment on “Who am I,” activating deep self-exploration and uncovering inner driving forces.
The “AMORE Energy Youth” project holds a special roadshow at the University of Electronic Science and Technology of China in Chengdu
From Reshaping to Identification: A Four-Stage Experience Allows Growth to Happen Gently
“When I focused my attention on the participants’ experience, I found I could respond and express myself very naturally, and I also received everyone’s more genuine engagement and enjoyment,” a student volunteer (Energy Knight) reported. It is this gentle transformation occurring in practice that constitutes the core experience of this “Life’s Trial Period” themed roadshow. The roadshow cleverly transforms the abstract concept of “self-exploration” into a tangible and enjoyable journey. It begins by encouraging students to bravely “tear off labels,” breaking free from external and self-imposed constraints, laying a foundation of security in a gentle atmosphere. It then guides them to reassess their own potential, clearly recognizing personal traits and abilities that may have been overlooked, adding more positive possibilities to their lives. Finally, through concrete methods like writing wishes for the future and crafting personal symbols, it anchors confused thoughts into a powerful affirmation of inner beliefs. This deep dialogue with oneself allows every participant, in an atmosphere of being allowed, seen, and supported, to complete a pleasant “life trial” and rediscover their own power to grow.
At the same time, this immersive roadshow is a concentrated reflection of the 2026 “AMORE Energy Youth” annual plan. This year, the project aims to respond to the growth needs and exploratory desires of young people during critical stages of life development, focusing on the core theme of “self-exploration.” It has constructed a clear “Reach-Deepen-Diffuse” funnel-shaped promotion system: At the reach level, campus roadshows, science exhibitions, and class committee group activities easily ignite students’ enthusiasm for participation. At the deepen level, the project offers more in-depth online check-ins, structured groups, drama workshops, etc., helping students with a desire to explore translate their ideas into concrete actions. At the diffuse level, the project is also committed to cultivating peer support, allowing the energy of growth to continuously flow and spread among peers through “Energy Knight” empowerment training.
Scene from the “Life’s Trial Period” themed roadshow event
From Special Exhibitions to Daily Life: Dual Innovations Integrate Change into Everyday Living
“AMORE Energy Youth” is committed to continuous innovation in activity content and format, striving to use methods closer to young people’s lifestyles and warmer, lower-barrier scenarios to allow more students to activate their inner strength through natural and joyful participation. In 2026, the project focuses for the first time on the core issue of “self-exploration” and introduces key innovations around two dimensions: deep co-creation and daily penetration, further helping young people clarify personal values, establish inner order, and find their unique path forward.
Firstly, at the level of deep co-creation, the well-received drama group has been fully upgraded to a “Continuous Drama Group” developed and led by Energy Knights. Within the complete “training-design-implementation” loop, students truly complete a role transition from “beneficiaries” to “co-creators” and even “leaders,” profoundly validating the potential of content generation models with deep student involvement. Secondly, at the level of daily penetration, the project launches a “self-exploration” themed functional notebook titled “Find Your Own Path.” Through structured guidance and daily exercises, it transforms the abstract concept of “self-exploration” into specific, actionable daily actions, while guiding students to integrate self-care into their daily lives. This shifts psychological support from a “one-time experience” at events to a lasting “daily companion.”
Themed functional notebook “Find Your Own Path”
In 2026, the “AMORE Energy Youth” project continues to explore based on seven years of mature experience, deeply integrating into the life scenarios of young people to support the mental health growth of college students. The project not only precisely responds to the developmental anxieties of contemporary college students in their “emerging adulthood” but also reveals the growth logic of the inner ability of “self-exploration”: when a person learns to accept vulnerability and kindly motivate themselves, they are creating a beauty that does not rely on external decoration but stems from the confirmation and protection of one’s own value. This is a profound localized practice of Amorepacific’s corporate vision “Create New Beauty” in the field of mental health—beauty begins with self-kindness and is achieved through active exploration.
The value and foresight of this social welfare model have long been recognized by industry authorities: the project was selected as a “Brand ESG Best Practice Case” by the Advertising Industry Association in 2025 and received the “Local Practice Leadership Award” from Shanghai Daily. With this professional endorsement and recognition, the project’s footprint expanded to nearly twenty universities nationwide in the spring of 2026. From authoritative industry recognition to widespread resonance among youth groups, the unique value of “AMORE Energy Youth” in the field of college student psychological development is evident. As a long-term companionship program, the project is also planning richer autumn-themed activities, extending this support for youth growth into a broader future.