Here’s a polished English translation of the Chinese title: **”Sushi Hotel Debuts at the 15th China Hotel Culture Festival”** Alternatively, if you prefer a more natural and engaging headline style: **”Sushi Hotel Makes Its Debut at the 15th China Hotel Culture Festival”** Both versions accurately convey the original meaning while sounding professional and fluent in English.

Brand Debuts in Chongqing, Accelerating Regional Expansion

ChongqingApril 23, 2026 /PRNewswire/ — On April 22, 2026, the 15th China Hotel Culture Festival and 2026 Guangdong-Macao Hotel Industry Cooperation and Development Conference grandly opened in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Zhuhai, Guangdong. With the theme “Upholding Integrity and Innovation to Boost Consumption,” the festival coincides with the inaugural year of the “15th Five-Year Plan,” bringing together leading enterprises, experts, scholars, and industry chain representatives from the national hotel and catering industry to explore new pathways for enhancing quality, efficiency, and high-quality development.

At this grand event, the “Sushi Hotel” brand under Sushi Zhilv was selected for the China Hotel Association’s “Five Major Debut and First-Show Actions” and officially launched on the association’s platform. With a core philosophy of “Humanity + AI,” the brand continuously refines its products and operational systems around smart construction, smart management, and smart experiences, showcasing systematic thinking and practical exploration in the development of smart hotels. Zhang Jin, Member of the Standing Committee of the Chongqing Nan’an District Committee and Deputy District Mayor of the District Government, and Chen Gang, Chairman of Chongqing Sushi Zhilv Technology Co., Ltd., were invited to attend and witness the launch. This debut marks the brand’s official appearance on an industry platform and signals its ongoing expansion and accelerated implementation.

I. Debut on the Association Platform: Exploring New Paths for Smart Hotels with “Humanity + AI”

Sushi Zhilv, a joint venture founded by companies including Yunji Technology, Fengyue Hotels and Resorts, Tiger Ark Technology, and Jiexinda, integrates technology and restructures resources to create full-chain smart solutions for the hotel and travel industry, reshaping the smart hotel sector.

Its brand, Sushi Hotel, infuses the life philosophy of Northern Song Dynasty literary giant Su Shi—”unrestrained ease, simplicity, and elegance”—into modern living spaces, advocating the brand proposition of “Technology with warmth, travel with poetry.”

The brand focuses on three core dimensions: First, extreme efficiency. Relying on modular construction and a “turnkey” project model, projects can be completed and opened in as fast as approximately 60 days, with an efficient operational model enhancing investment efficiency; Second, smart experiences. Sushi Hotel adopts a fully intelligent smart management system, leveraging digital capabilities such as mini-program smart controls and AI intelligent interaction to make hotel operations more efficient and travel experiences more relaxed; Third, humanistic aesthetics. Drawing inspiration from Su Shi’s spirit, the brand uses the elegance of the Northern Song Dynasty as its foundation and conveys warmth through the cute IP character “Little Suzi,” ensuring that smart hotels possess not only technological efficiency but also human warmth.

Throughout guest rooms, public areas, and the entire operational process, Sushi Hotel continuously introduces intelligent and digital tools to achieve cost reduction, efficiency gains, and green operations. It provides investors and travelers with a composite solution that balances efficiency, experience, and quality, precisely aligning with the dual trends of high-quality industry development and consumption upgrades.

This official launch at the 15th China Hotel Culture Festival, a national-level industry platform, is not only a concentrated brand showcase on the association stage but also a key step in responding to the “15th Five-Year Plan” and adapting to industry trends of “intelligence, greening, and lightweighting” to accelerate market expansion. It underscores the brand’s commitment to deep industry engagement and continuous innovation.

II. Benchmark Projects Signed, Expanding the Southwest Territory

Currently, Sushi Hotel has two operational stores in Chongqing—Sushi Hotel (Chongqing Nanbin Road Riverview Store) and Sushi Hotel (Chongqing Xiahuali Store)—which have gained widespread market recognition for their smart operations and high-quality living experiences. Currently, the occupancy rate of both hotels exceeds 90%, with an estimated investment payback period of around 2 years, validating the feasibility of the brand model through strong market performance and providing solid support for future project expansion.

Building on this foundation, the brand continues to deepen its presence in the core Southwest market, recently signing two benchmark projects—Sushi Hotel (Chongqing Guanyinqiao Store) and Sushi Hotel (Chongqing Guanyinqiao Longfor Xinyi Street Store)—further refining the brand’s layout in Chongqing and the Southwest region while strengthening its regional development foundation. Both projects are located in the core Guanyinqiao area, surrounded by mature commercial, cultural, tourism, and living amenities with convenient transportation. They boast strong urban consumption vitality and stable demand for business travel and daily commuting, potentially enriching the brand’s customer structure and product layout in the Chongqing market.

The two new projects, with their outstanding locations combining core commercial district traffic and urban living interfaces, will further diversify Sushi Hotel’s product offerings in the Chongqing market and provide stronger support for the brand’s deep cultivation and regional scale expansion in the Southwest.

III. Sushi Zhilv Chongqing Headquarters Rooted in the Southwest, Leveraging Core Location for Future Development

With strong support from the Chongqing Nan’an District Government, Sushi Zhilv has established its headquarters in the Nan’an District of Chongqing and will create the nation’s first hotel AI and robotics exhibition hall at the headquarters. Leveraging Chongqing’s superior location advantages and abundant industrial resources, the Sushi Zhilv Chongqing headquarters will provide efficient support for the rapid implementation, standardized operations, and market expansion of projects in the region, marking a further step in the brand’s operational system and organizational structure taking shape in the Southwest.

The activation of the Chongqing headquarters will further bridge the brand with the regional market, facilitating precise alignment with local needs and integration of high-quality resources. It will better serve existing operational stores and newly signed projects, aiding the brand’s continuous deep cultivation and high-quality development in the Southwest, fully demonstrating Sushi Zhilv’s firm determination to take root in the Southwest and radiate nationwide.

IV. Hotel Investment Salon to Be Held Soon, Linking More Cooperation Opportunities

Sushi Zhilv will also host the “Sushi Opens in the Mountain City, Winning the Future” hotel investment salon in Chongqing on May 8. The event will take place at the Sushi Zhilv Chongqing headquarters, featuring in-depth discussions on industry outlook and market opportunities, brand model analysis, efficient construction and refined operations, investor dialogues, financial strategies, and project signings. It will also open the headquarters and hotels for visits.

We look forward to gathering with more partners in the Mountain City, building consensus through exchange, and unlocking more possibilities through connection.

V. Conclusion

The debut of Sushi Hotel at the 15th China Hotel Culture Festival is both a concentrated display of the brand’s strength and a significant step in its national market expansion. In the future, Sushi Hotel will continue to deepen the integration of intelligence and humanistic attributes, adhering to the brand proposition of “Technology with warmth, travel with poetry.” With Chongqing as its core Southwest hub, it will steadily advance its national layout, leveraging differentiated advantages and standardized operations to continuously explore more possibilities in the development of smart hotels.