HarbinMay 15, 2026 /PRNewswire/ — On May 12, 2026, the 52nd CBE Shanghai Beauty Expo officially opened in Shanghai. Scientific repair brand Fuerjia made a stunning appearance with its full product line and three new product series, showcasing the brand’s pharmaceutical-grade R&D strength and cutting-edge skincare philosophy through an immersive booth experience, new product launches, and professional skin science interpretations, becoming a major focus in the professional skincare track at this expo.
At this exhibition, Fuerjia closely aligned with consumer market demands, prominently showcasing three new product series: the Fang Pangzi Wet Compress Mask Series, the DNA Sodium Glow Lifting Series, and the Shu’an Special Care Series. These products cover mainstream skincare scenarios such as zonal care, sensitive skin repair, and at-home glow treatments, offering scientific and gentle care solutions for diverse skin needs.
In terms of booth presentation, Fuerjia specially created a Fang Pangzi-themed display wall, which was visually striking and highly recognizable, becoming one of the highlights of the booth. As a representative product of Fuerjia’s zonal care line, the Fang Pangzi Wet Compress Mask Series featured two new products: the Centella Asiatica Soothing variant and the Lactobionic Acid Oil-Control variant. Together with a full matrix of products covering hydration, brightening, firming, and acne treatment, it forms a systematic zonal care system that can be flexibly used for different skin conditions, adapting to various daily care scenarios.
The PDRN Glow Series focuses on clinic-grade ingredients and convenient at-home care. The biggest obstacles to bringing PDRN from the medical aesthetics field into daily skincare are low ingredient penetration efficiency, insufficient stability, high allergenicity, and a tendency for concept-based additions. Fuerjia overcame these industry challenges through leading cell-level penetration-enhancing technology, independently developing CELLPOLYPID® PDRN Fuxinyu. This series integrates the brand’s self-developed dual-penetration technology, uses highly compatible PDRN active ingredients, and pairs them with a gentle formula system. The series includes the Glow Lifting Firming Mask and the Glow Bounce Ampoule Essence, offering multiple care effects such as hydration, soothing, firming, and brightening. With a non-invasive experience, it provides a convenient clinic-grade care option for daily skincare users and medical aesthetics enthusiasts.
The Shu’an Special Care Series focuses on skin barrier repair, relying on the brand’s proprietary protein repair formula. It specially incorporates the brand’s exclusive ingredient, Recombinant Type VII Collagen, combined with Recombinant Type III Collagen and Fibronectin. Targeting skin weakness and sensitivity caused by various external factors, it strengthens the skin barrier from the inside out and soothes skin discomfort. The products adhere to a minimalist and gentle formula philosophy, suitable for sensitive skin and other fragile skin conditions. With stable and reassuring repair performance, it provides daily protection and gentle care for the skin.
On May 13, Fuerjia held a new product launch event at the Beauty Expo site, with the core theme “Medical-Grade Repair, Reshaping Skin’s Innate Power.” Fuerjia’s Product Development Director Chen Zheng and Marketing Director Li Xuanxuan jointly attended. Dermatologist and Medical Doctor Li Caixia, along with dermatologist and Xiaohongshu blogger Xiao Xian, were invited to the event to share professional insights and engage in in-depth discussions on topics such as skin science, sensitive repair, and precision skincare.
Currently, China’s skincare market has entered a new stage of precision, personalization, and scenario-based development. The “lazy economy” is driving demand for convenient, efficient, and zonal care. The “looks economy” is promoting post-medical aesthetics repair and at-home medical aesthetics. The “sensitivity economy” has made barrier repair and emergency soothing essential needs. At the launch event, Marketing Director Li Xuanxuan, based on market data and consumer research, pointed out that contemporary users’ skin issues are becoming increasingly regionalized, demand for medical aesthetics continues to rise, and sensitive skin, frequently recurring due to lifestyle and environmental factors, has become the most common skincare pain point.
During the dialogue session, Li Xuanxuan and dermatologist chief physician Xiao Xian exchanged views on the transformation of user skincare needs. The regionalization of facial issues, the normalization of anti-aging medical aesthetics, and the high recurrence of sensitive skin are emerging as three core trends. Compared to full-face care, medical aesthetic procedures, and drug interventions, precise zonal care, efficient at-home anti-aging, and gentle ingredient repair are better suited to the real skincare needs of today’s users.
At the event, Product Development Director Chen Zheng also engaged in a professional dialogue with dermatologist and Medical Doctor Li Caixia, delving into core topics such as the causes of sensitive skin, mechanisms of barrier damage, and scientific solutions for sensitivity issues. Dr. Li Caixia interpreted the key triggers for the high incidence of sensitive skin from a clinical perspective and gave professional recognition to Fuerjia’s creation of the Shu’an Special Care Series using proprietary protein repair technology and a gentle, minimalist formula. She emphasized that scientific repair and strengthening the barrier are the core paths to improving recurring sensitivity.
Currently, China’s skincare market has entered a new stage of precision, personalization, and scenario-based development. The population with combination and sensitive skin continues to expand, and consumers’ demand for safe, efficient, and targeted skincare solutions is increasing. Fuerjia has been deeply involved in the field of skin science for many years. Leveraging its accumulated expertise in medical-device-grade repair technology, it insists on creating daily skincare products to pharmaceutical-grade standards, consistently responding to the market’s core demand for scientific repair and gentle care.
From deep cultivation in the medical aesthetics repair field to continuous innovation in daily functional skincare, Fuerjia has always been rooted in skin science, guided by user needs, and persistently breaking through technological and scenario boundaries. This appearance at the Shanghai Beauty Expo is not only a concentrated display of the brand’s innovative achievements but also demonstrates Fuerjia’s firm determination to deepen precision repair and promote the standardization and refinement of the industry.
In the future, Fuerjia will continue to strengthen independent R&D and technological innovation, consolidate its professional skincare research strength and product innovation, and launch more safe, efficient, and highly adaptable skincare products. It will deepen the concept of “Precision Repair, Customized Care for Different Skin Types,” providing consumers with scientifically reliable beauty solutions and using professional strength to help Chinese skincare brands reach a broader market.