BeijingMay 27, 2026 /PRNewswire/ — Ipsos recently officially launched Ipsos Testing AI: a rapid testing system based on consumer digital twin technology. This product can complete consumer preference testing for marketing creatives, advertising materials, scripts, new product concepts, packaging, etc., within 30 minutes, helping brands quickly verify creative directions before launch and reduce decision-making risks.
Ipsos Testing AI
In the AI era, the efficiency of generating marketing creatives and innovative concepts has greatly improved, but the accompanying challenges of quality optimization and risk control are also becoming increasingly severe. How to quickly and effectively test creatives and concepts has become a rigid demand commonly faced by brands.
Today, through Ipsos Testing AI, large-scale pre-launch rapid testing has finally moved from ideal to reality.
1. Product Features: Covering Core Marketing Scenarios, Delivering Multi-Dimensional Evaluation Results
Ipsos Testing AI supports core scenarios such as marketing creative testing, script pre-testing, and innovation concept testing. Brands only need to upload materials and select target audiences to obtain three types of results within 30 minutes:
- Six-Dimensional Quantitative Scores: Including purchase intention, liking, relevance, credibility, clarity, and willingness to pay, comprehensively evaluating the market potential of the creative.
- Visual Diagnosis: Through AI eye-tracking heatmaps and visual hierarchy analysis, intuitively presenting the focus and cognitive difficulty of visual materials.
- Qualitative Feedback: Digital twin consumers clearly answer “why they like it” and “where the risks lie,” providing a basis for optimization directions.
Additionally, Ipsos Testing AI supports horizontal comparison of multiple materials, enabling batch screening and ranking of multiple Slogans, Concepts, and KVs in one go, significantly shortening the creative decision-making cycle.
2. Technical Foundation: Real Data × Rigorous Methodology × Trustworthy Tech Stack
The high accuracy and confidence of Ipsos Testing AI are supported by three underlying elements:
Real Data: Relying on Ipsos’ continuously operated self-built Panel, covering ages 18-50, first- to third-tier cities, and all genders, it has accumulated extensive in-depth profiles of real consumers. Each user is profiled across six dimensions, and the data, after authorization and anonymization, is used to build “digital twin consumers.”
Rigorous Methodology: Incorporating Ipsos’ 50 years of consumer research expertise, including consumer behavior, cultural semiotics, motivation theory, U&A methodology, and creative evaluation frameworks. The core concept is to “let AI understand consumers through a methodology validated over 50 years,” rather than simply having AI act as a consumer.
Trustworthy Tech Stack: Ipsos Testing AI is built on multiple large model foundations, forming a multi-Agent system capable of understanding multimodal information; responses are anchored to each digital twin consumer, minimizing hallucinations; and AI eye-tracking technology is applied for efficient prediction and evaluation of visual content.
3. Practical Validation: Leading Brands Across Industries Already in Use
Ipsos Testing AI is not a sudden creation but a digital solution continuously optimized over two years of practical application. It has been validated by leading brands in categories such as cosmetics, beverages, dairy, and snacks:
- A leading dairy brand: Used Ipsos Testing AI to comprehensively evaluate and screen sports marketing materials, achieving rapid optimization with “test-and-adjust,” gaining high recognition in subsequent large-scale launches.
- A domestic cosmetics brand: Quantitative conclusions from Ipsos Testing AI within 24 hours were highly consistent with the conclusions from a weeks-long, high-cost real-person study on an e-commerce platform, accurately validating the concept direction.
- An international beverage brand: Before launching a limited-edition new flavor, Ipsos Testing AI completed three rounds of material testing within hours, successfully locking in the optimal visual solution. Subsequent conversion rates and liking across all channels significantly outperformed previous experience-based solutions.
- An international coffee brand: Before shooting a brand refresh TVC, Ipsos Testing AI pre-validated the script, effectively avoiding rework risks and saving substantial production costs.
- An international snack brand: Without the need for sampling, Ipsos Testing AI evaluated multiple packaging concepts in parallel, replacing experience-based judgment with data. The final market performance proved the effectiveness of data-driven decision-making.
We conducted large-scale validation of Ipsos Testing AI across numerous testing projects in cosmetics, beverages, dairy, and snacks, comparing digital twin consumers with real consumers. The correlation coefficient for quantitative scores remained stable at 0.75–0.82, qualitative keyword overlap reached 78%, and overall consistency exceeded 80%.
4. Core Value of Ipsos Testing AI: Using Data and Algorithms to Answer Three Key Questions in Marketers’ Daily Decisions
- Is this creative/concept worth launching or producing?
- Will consumers respond positively to this marketing campaign or new product?
- Is there a risk of “backfiring” or a PR crisis?
5. About Ipsos Testing AI
Ipsos Testing AI is based on real consumer digital twins, completing rapid validation of core marketing scenarios such as creative testing, ad evaluation, concept screening, and packaging decisions within 30 minutes. It replaces feelings and experience with data, post-launch rework with pre-launch validation, and weeks of waiting with minute-level feedback. It ensures every marketing dollar is spent wisely, provides confidence for every creative and innovation launch, and transforms “user-centricity” from a slogan into an actionable, data-supported daily decision-making process.
Welcome to contact Ipsos to obtain the Ipsos Testing AI product trial benefits.