ShanghaiJune 5, 2026 /PRNewswire/ — On June 2, the “JAx2026” JA Solar Brand Refresh Conference and Ecosystem Partner Summit was held in Shanghai. The event unveiled a new brand positioning and refresh plan, showcasing JA Solar’s innovations in three core business segments: solar energy, energy storage solutions, and smart energy, while outlining a strategic blueprint for the artificial intelligence data center sector. These elements collectively presented a comprehensive “Green Energy Ecosystem” collaboration roadmap, underscoring the company’s commitment to driving low-carbon transformation and high-quality development globally.
JAx2026, Green Energy for Every Industry
At the conference, JA Solar officially introduced a unified “One JA Solar” brand architecture. As the main brand, JA Solar encompasses four business sub-brands: JA SOLAR (photovoltaics), JA ESS (energy storage), JA GREEN (smart energy), and JA CAPITAL (capital), forming a closed-loop system that supports the core strengths of the green energy ecosystem. JAx serves as JA Solar’s global communication platform, connecting technology releases, ecosystem collaborations, and industry insights to showcase the comprehensive capabilities of this ecosystem to the world.
Green energy has long surpassed its role as a mere energy supply source, becoming a core foundation empowering cross-industry development. Based on this insight, JA Solar positions itself as a “globally reliable green energy partner,” with the brand promise being “Reliable Power for the Journey Ahead.”
Liu Shuo, President of JA Solar’s Brand and Marketing Center, stated: “The global energy transition is shifting from price competition to a value-driven phase deeply integrated with specific scenarios. Leveraging 21 years of solar expertise and the mission to ‘develop solar energy for the benefit of all humanity,’ JA Solar will deepen the green energy ecosystem, making green energy stable, convenient, and affordable for all industries, while advancing this transformation together with global partners.”
From “exporting products” to “building global capabilities,” and from “taking a Chinese brand global” to “becoming a truly global brand,” JA Solar will leverage ecosystem synergies to provide comprehensive green energy solutions, collaborating with partners to develop technologies and expand markets. Through reliable products, customized system solutions, global professional services, and enduring long-term value, JA Solar is empowering industries worldwide to jointly build a more stable, green, and sustainable energy future.