Creating highly personalized online and offline experiences, including foundation virtual try-on and AI-powered foundation shade matching tools
ShanghaiJune 8, 2026 /PRNewswire/ — Perfect Corp., a global leading AI and AR beauty and fashion technology provider, officially announced a partnership with international cosmetics brand TIRTIR to fully launch AR virtual try-on services on its official online store and at its Seongsu flagship store in Seoul.
Perfect Corp. provides AR foundation virtual try-on and AI-powered foundation shade matching technology for TIRTIR’s online store and Seoul flagship store
Korean consumers can now virtually try on and purchase multiple foundation and lip products from the brand through the TIRTIR online store. Additionally, customers visiting the Seongsu flagship store can use the “FIND MY SHADE” AR service to receive personalized foundation shade recommendations and experience virtual try-ons.
Precision Virtual Try-On Technology Creates a Differentiated D2C Experience
Perfect Corp.’s AR virtual makeup solution, built on extensive technical expertise gained through collaborations with top global beauty brands, accurately reproduces the delicate colors and textures of foundation and lip products.
Through this partnership, TIRTIR has simultaneously launched AR foundation virtual try-on features on its official website and flagship store, effectively creating a distinctive D2C direct-to-consumer experience that sets it apart from other sales channels. Furthermore, Perfect Corp. provides the brand with a one-stop D2C solution, including a “web consultation mode,” to help the brand integrate interactive AR features on its website, delivering a more engaging digital experience.
A TIRTIR representative stated, “We have always prioritized allowing consumers to freely explore and choose makeup shades that best match their skin tone and preferences. Through Perfect Corp.’s AR virtual try-on solution, we have further enhanced the personalized shade selection experience across online and offline channels.”
Ms. Zhang Huazhen, Founder and CEO of Perfect Corp., said, “TIRTIR’s brand philosophy of ‘Find Your Own Beauty’ aligns closely with Perfect Corp.’s AI/AR personalized solutions. We are delighted that our digital solutions have been implemented across TIRTIR’s online and offline channels, reaching more Korean consumers.”
TIRTIR’s AR foundation virtual try-on feature is available for online experience.
About TIRTIR
TIRTIR is a cosmetics brand that upholds the philosophy of “Be yourself, bloom with confidence,” encouraging people to express their unique charm through color. The brand offers a wide range of shades, covering base makeup and various localized cosmetic products, helping consumers showcase their distinctive style.
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, dedicated to redefining the boundaries of innovation in beauty, fashion, skincare, and digital content creation. It owns well-known applications such as the YouCam series, with over 1.1 billion global downloads, providing users with convenient tools for creative expression.
For brands and professional users, Perfect Corp. offers award-winning enterprise-level technology solutions, including core services such as virtual try-on for makeup, clothing, and nails, as well as skin and hair analysis, serving over 800 partner brands worldwide. Through personalized, immersive, and intelligent innovative technologies, Perfect Corp. is continuously reshaping the consumer experience and commercial value of the beauty and fashion industry.
For more information, please visit Perfect Corp.’s official website: https://www.perfectcorp.com/
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