DeepSights Personas launches new Persona Builder and Synthetic Panel features, empowering insights, innovation, and marketing teams to rapidly deepen audience understanding based on the latest data, enabling faster, evidence-based decision-making.
BerlinApril 29, 2026 /PRNewswire/ — Market Logic Software, a leader in AI-driven market intelligence and insights, today announced major new features for its DeepSights Personas product, enabling businesses to conduct fast, forward-looking audience intelligence at scale without sacrificing research rigor. The new Persona Builder and Synthetic Panel capabilities empower business teams to instantly create highly specific, data-driven synthetic personas and conduct quantitative validation at scale.
Market Logic expands DeepSights Personas with new Synthetic Panel and flexible persona generation capabilities, redefining audience research at scale.
Enterprise insights, product, and marketing teams have long faced a challenge: audience research processes are slow, costly, and often result in static, quickly outdated outputs. By directly connecting virtual persona generation to a company’s proprietary knowledge base, the DeepSights Persona Builder makes it easy to refresh personas using the most relevant, up-to-date data. This ensures synthetic feedback consistently maintains high quality, is fully grounded in trusted data, and can adapt in real time to new information.
With the introduction of AI interview agents, time-pressed teams can conduct in-depth research with selected personas and uncover new insights within specific audience segments.
With the DeepSights Synthetic Panel, businesses can complete quantitative research on new concepts in hours instead of days, and optimize solutions before investing resources in real customer validation. AI agents can create panels on demand based on defined audience attributes, conduct surveys on specified topics, simultaneously collect rating results and underlying drivers, perform research-grade statistical analysis, and output clear summary conclusions.
Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software, said: “To succeed in today’s market, leaders must anticipate consumers faster than their competitors. Move too slowly, and you miss market opportunities. Rush with guesswork, and you risk wasting millions in budgets. Today’s release of DeepSights Personas helps businesses overcome this dilemma. It empowers enterprises with dedicated AI to make robust, evidence-based decisions when launching campaigns and products that resonate with consumers.”
A New Model for Audience Intelligence
DeepSights Personas can be applied across a wide range of high-impact scenarios, including:
- Rapidly screening product concepts and messaging claims across regions
- Exploring hard-to-reach or emerging audience segments
- Stress-testing marketing messages early in development
- Driving innovation through deep persona-led exploration
DeepSights Personas can be deployed as a standalone solution or fully integrated into a comprehensive proactive intelligence system powered by DeepSights, Market Logic’s unique AI intelligence engine. Unlike passive knowledge bases, DeepSights continuously mines insights from multiple data sources, detects market signals, and triggers alerts, proactively connecting intelligence to business workflows.