SHANGHAIJune 22, 2026 /PRNewswire/ — Marriott International today announced at the 2026 Cannes Lions International Festival of Creativity the launch of MARRIOTT MEDIA in Greater China. As an innovative international travel media network, Marriott Media leverages Marriott Bonvoy’s global ecosystem of over 283 million members, a network of more than 700 hotels in Greater China, and diverse touchpoints covering the entire travel journey. This allows brand partners to naturally communicate and connect with guests at every stage of their trip, seamlessly integrating brands into the guest experience without disrupting the journey, while inspiring travel ideas.
Marriott International has appointed Mr. Yang Tianyi as Vice President of Greater China and Head of Marriott Media Greater China. He stated: “Greater China is the second market for Marriott Media to launch globally, following North America. By seamlessly integrating brand storytelling with real-world experiences, we help partners build deeper brand awareness through immersive travel experiences, drive efficient conversion from interest to experience for new products in authentic scenarios, and accumulate brand assets through sustained high-value user engagement.”
The launch of Marriott Media aligns with the immense potential and transformative trends in the current travel market. According to a research report jointly released by Marriott Media and Kinective Media, travel scenarios inherently offer unique advantages of high attention, high trust, and high experiential value. Travelers are in a more open and positive state of mind, making them far more receptive to brand information than in everyday environments, with frequent travelers showing particularly strong brand loyalty and spending enthusiasm. Brands should seize the evolving needs and psychological shifts of travelers, fully meet their demands, enhance guest experiences, and simultaneously improve their own marketing effectiveness while forging lasting connections.
Leveraging Marriott International’s scale advantages, precise data insights, and vast membership system, Marriott Media will gradually integrate owned channels such as Marriott’s Chinese official website, the Marriott Bonvoy App, and the Marriott Bonvoy WeChat Mini Program; hotel resources like in-room TVs and public area screens; as well as off-site media including Marriott Bonvoy’s social media account matrix and programmatic advertising. By connecting touchpoints throughout the guest journey—from pre-booking, during the stay, to post-departure—Marriott Media organically embeds brand information into the guest experience, creating sustained and profound value for brand partners.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is headquartered in Bethesda, Maryland, USA. As of June 11, 2026, the company operates 10,000 hotels, residences, timeshares, cruises, outdoor accommodations, and other lodging projects across 146 countries and territories through direct management, franchising, and licensing, featuring a portfolio of exceptional brands spanning luxury, premium, select, midscale, extended stay, and all-inclusive categories. Marriott International operates the award-winning travel program, Marriott Bonvoy®. For more information, please visit www.marriott.com.cn. To stay updated on Marriott International’s latest developments, follow the “Marriott International News” and “Marriott Bonvoy” WeChat public accounts and official Weibo accounts.