TokyoJune 3, 2026 /PRNewswire/ — RX Japan GK will hold the “JAPAN’S FOOD” EXPORT FAIR SUMMER from June 24 to 26, 2026, at Tokyo Big Sight, offering a unique opportunity for buyers from Southeast Asia and around the world to discover exportable Japanese food and beverages.
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With demand for Japanese products continuing to rise in Southeast Asia, where matcha and other premium ingredients are highly sought after, this fair comes at an opportune time. It not only features matcha-related products but also showcases a variety of high-quality Japanese foods tailored for overseas markets. Visitors can explore processed foods, beverages, premium items, health foods, and high-value-added products suitable for retail, food service, and distribution channels.
The “JAPAN’S FOOD” EXPORT FAIR is a B2B trade show exclusively for Japanese exhibitors actively engaged in export business, with strong support from Japanese government agencies. The fair targets importers, distributors, retailers, wholesalers, food service operators, and trading companies, helping them build long-term partnerships and discover new product opportunities.
The 2026 Summer Fair is expected to welcome over 25,000 professional visitors and gather 700 exhibitors (including concurrent events), making it one of the largest procurement platforms in the Japanese food export sector. The scale and diversity of the fair offer buyers a rich selection of products and efficient business negotiation opportunities.
This fair will be held concurrently with JFEX SUMMER (8th JAPAN INT’L FOOD & BEVERAGE EXPO) and the Japan International Food Logistics Expo Food LogiX SUMMER, creating a comprehensive procurement environment integrating products, logistics, and market access solutions. One entry pass grants access to all concurrent events, maximizing the value of the visit.
Visitor registration is now open via the official website: https://www.jfex.jp/jfex/en-gb.html
This “JAPAN’S FOOD” EXPORT FAIR SUMMER particularly serves as a strategic gateway for Southeast Asian buyers to connect with Japan’s export-oriented food industry, helping visitors grasp consumer trends, discover globally popular Japanese products, and build sustainable business collaborations.