“Health for China” Program Deepens, New Healthy Body Wash Series Debuts
BeijingJune 16, 2026 /PRNewswire/ — On June 12, 2026, the 31st Annual Meeting of the Chinese Society of Dermatology (CSD) was held in Beijing. During the conference, Safeguard officially launched the “Key Research Project on the Body Skin Health of the Chinese Population,” undertaken by the Institute of Science and Technology of the National Health Commission. Through research on knowledge, attitudes, and practices (KAP) regarding body skin care and basic data on skin health among the Chinese population, the project aims to establish a standardized evaluation system for body skin health. This marks another key initiative by Safeguard under its “Health for China” strategy to protect skin health through scientific standards.
As a significant extension of the “Health for China” strategy, Safeguard aims to drive public attention to body skin health from daily cleansing to scientific care through scientific research, standard co-creation, expert collaboration, and product innovation. The launch of this project also signifies Safeguard’s continued deepening of scientific exploration and public science education in the field of body skin health.
01 Partnering with Authorities to Advance Scientific Research and Science Education
Since its founding in 1963, Safeguard has been committed to protecting personal and family health. Starting with a single bar of soap, the brand has now developed a product portfolio including soaps, body washes, hand sanitizers, and more, continuously helping families establish scientific daily cleansing and care habits through product upgrades and health education.
As the Healthy China initiative progresses, public health needs are gradually shifting from passive response to active management. As the largest organ of the human body, the skin is not only a barrier against external stimuli but also a window reflecting overall health. Compared to facial care, body skin health still has room for improvement in public awareness, scientific evaluation, and daily care guidance.
“Driven by brand responsibility and national needs, Safeguard has partnered with the Institute of Science and Technology of the National Health Commission to officially launch the ‘Key Research Project on the Body Skin Health of the Chinese Population.’ We hope to leverage professional scientific research to support the body skin health of the Chinese people with scientific power and continue to promote health across China!” said Gao Pei, General Manager of Scientific Communications at Procter & Gamble Greater China, at the event.
Gao Pei, General Manager of Scientific Communications at Procter & Gamble Greater China, delivers a speech at the event
At the event, Zhengda Medical was invited as a representative of the drafting unit for the group standard “Daily Body Skin Health Assessment and Care Guidelines.” Dr. Li Xiaoning introduced the progress and core content of the group standard. This standard establishes a standardized framework covering body skin health assessment and care for the first time, evaluating skin condition from multiple dimensions and providing professional care guidance to help the public scientifically maintain their skin.
Launch of the group standard ‘Daily Body Skin Health Assessment and Care Guidelines’ for project approval and public comment
Witnessed by attending guests, the “Health for China • Key Research Project on the Body Skin Health of the Chinese Population” was officially launched. Mr. Gao Pei, General Manager of Scientific Communications at Procter & Gamble Greater China; Dr. Hou Sicong, R&D Director of the Healthy Beauty Division at Procter & Gamble; and Dr. Li Xiaoning, representative of Zhengda Medical, jointly took the stage to open a new chapter in scientific research and standard building in the field of body skin health.
Official launch of the ‘Key Research Project on the Body Skin Health of the Chinese Population’
02 Integrating Scientific Insights into Daily Care: Safeguard Healthy Beauty Body Wash Debuts
Scientific research is the foundation of standard building, while product innovation is key to integrating scientific concepts into consumers’ lives. Based on long-term insights into the body skin health needs of the Chinese population, Safeguard unveiled its new “Healthy Beauty Body Wash” series at this year’s CSD conference. This marks the brand’s first introduction of dermatological-grade precision care concepts into the body cleansing category, signifying a strategic upgrade from “basic cleansing” to “scientific beauty care.”
Developed from the principles of problematic skin, the series was co-created by Safeguard and dermatology experts. With scientifically formulated ingredients targeting skin protection mechanisms, it provides precise solutions for different skin types’ core needs—achieving true “customized care by skin type.” The new products cover three major skin categories: normal/dry, oily, and sensitive.
Safeguard Healthy Beauty Body Wash debuts at the 2026 CSD Dermatology Annual Conference
The Hydrating & Firming Body Wash, suitable for normal/dry skin, contains sodium hyaluronate and hydrating factors to alleviate dryness and flaking, achieving hydrated, firm, and healthy skin in 5 days*.
The Oil-Control & Refreshing Body Wash, designed for oily skin’s refreshing care needs, features 98% high-purity salicylic acid blended with menthol^ to help deliver a refreshing feel. It gently and effectively reduces oil buildup, creating a non-greasy skin state in 5 days*.
The Soothing & Calming Body Wash, safe for sensitive skin, includes panthenol and other soothing ingredients to target discomforts like itching, redness, and sensitivity, caring for fragile sensitive skin in 5 days*.
From advocating scientific handwashing to promoting health knowledge; from continuous product innovation to participating in body skin health research and standard building, Safeguard has always aimed to help the public establish scientific and proactive health care awareness in ways that are close to consumers’ daily lives.
In the future, Safeguard will continue to follow the “Health for China” strategic direction, collaborating with research institutions, medical experts, and industry partners to conduct deeper scientific exploration and public communication on body skin health. Through ongoing innovation, it will bring more professional and trustworthy daily health protection to Chinese families.
*Refers to consumer test data conducted by P&G, based on skin feelings after 5 consecutive days of use. Actual results may vary.
^Refers to menthol added to the fragrance.