Sands China Committed to Promoting Moderate and Diversified Economic Development in Macau

Upholding the Principles of Integration, Innovation, and Shared Prosperity, Continuing to Support Macau in Building a World Tourism and Leisure Center

MACAUMay 12, 2026 /PRNewswire/ — The annual Asian integrated tourism and leisure industry event, “2026 Global Gaming Expo Asia” (G2E Asia), opened today at The Venetian Macao^®. Sands China Ltd. President and Executive Director, Mr. Zheng Junnuo, was invited as the keynote speaker, sharing insights on important topics such as the integrated tourism industry and the path of diversified development in Macau with 200 industry leaders and tourism stakeholders from the region.

This speech, titled “Synergistic Evolution: Driving Macau’s Diversified Development with the Principles of Integration, Innovation, and Shared Prosperity”, elaborated on how Sands China is jointly outlining a long-term blueprint for Macau’s sustainable development through forward-looking integration strategies, transformative innovation initiatives, and a development mindset centered on shared prosperity.

The blueprint for Macau’s diversified development can be traced back to the visionary foresight of the late founder of Las Vegas Sands Corp., Mr. Sheldon G. Adelson. Under his leadership, the group’s first project in Macau, Sands Macao, opened in 2004, and the first large-scale integrated resort in Macau, The Venetian Macao, was completed in 2007. This resort, encompassing retail, entertainment, hotel, and convention facilities, laid the foundation for the integrated development of the Cotai Strip and opened a new chapter in the development landscape of Macau’s tourism industry.

Sands China continues to invest resources in hotels, conventions, entertainment, and retail, steadily advancing Macau’s diversified economic sectors. The company’s 14,000-seat Cotai Arena consistently hosts large-scale concerts and performances by international superstars, drawing global attention to Macau. In the convention sector, Sands China possesses over 1.6 million square feet of convention facilities, attracting world-class MICE events to Macau. The influx of large numbers of international business travelers effectively extends visitor stays, further solidifying Macau’s position as a business travel hub in Asia. Additionally, Sands China boasts the largest retail space in Macau, offering nearly 780 world-class duty-free brand stores, providing strong support for the development of Macau’s retail industry.

As a pioneer in Macau’s integrated resort operating model, Sands China has firmly supported the moderate and diversified economic development of Macau for over two decades and is full of confidence in Macau’s future. Firstly, under the leadership of the Central People’s Government and the Macau Special Administrative Region Government, Macau enjoys political stability, highlighting the institutional advantages of “One Country, Two Systems,” which provides a secure business environment for long-term investment, sustained development, and high-quality growth. Secondly, Macau is backed by the Guangdong-Hong Kong-Macao Greater Bay Area, which has a population of nearly 90 million, providing strong and stable natural demand and maintaining close connections with major global markets. Furthermore, Macau boasts a large cluster of high-end integrated resorts, forming an unparalleled advantage on the supply side. Coupled with government infrastructure such as the Hong Kong-Zhuhai-Macao Bridge, this not only enhances the efficiency and scale of the tourism industry but also ensures Macau’s long-term competitiveness.

Looking ahead, Mr. Zheng pointed out that the “Mega Event Economy” will become the core driving force for Macau’s diversified development in the next phase. Relatively clear positioning and strategic event scheduling will play an increasingly crucial role in attracting international visitors and promoting economic diversification. In the future, Sands China will continue to focus on large-scale events with global influence, maximizing their impact and long-term value. Such events are expected to generate broader spillover effects for the overall economy, benefiting a wider and more extensive industrial chain.

Flagship entertainment and sports events also bring significant benefits to enhancing the city’s brand. The NBA China Game held in October 2025 marked an important milestone. The event garnered approximately 3 billion online exposures on social media platforms in Mainland China, significantly boosting Macau’s visibility on the global sports and entertainment map. In conjunction with the game, Sands China organized around 100 ancillary activities, including the NBA House, community outreach programs during public welfare week, fan interactions, and Macau’s first NBA flagship store, ensuring its influence extended from the venue to the broader community level.

The significance of promoting economic diversification lies not only in tourism revenue but also in creating meaningful long-term well-being for the Macau community. Sands China is long committed to leveraging the synergistic effects of large-scale events to drive community care, enhance volunteer services, and promote arts and culture development, SME support, and community revitalization, ensuring that tourism growth continuously fosters broad participation and benefit-sharing across different sectors of society.

Sands China reaffirms its strong confidence in Macau’s future and pledges to continue investing in high-quality “tourism+” projects, working hand-in-hand with the government, industry, and community to jointly build Macau into a World Tourism and Leisure Center.

About Sands China Ltd.
Sands China Ltd. (HKEx: 1928, “Sands China” or the “Company”) is a company incorporated in the Cayman Islands and listed on The Stock Exchange of Hong Kong Limited. Sands China is the largest integrated resort operator in Macau, with properties on the Cotai Strip including The Venetian Macao^®, The Plaza Macao, The Parisian Macao^®, and The Londoner Macao^®, as well as owning and operating Sands Macao on the Macau Peninsula. The Company’s integrated resorts offer a diverse range of entertainment, business facilities, and transportation services, including large-scale convention and exhibition venues, various restaurants, shopping malls, world-class entertainment performances at Cotai Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, The Londoner Theatre, and Sands Theatre, as well as the Cotai Water Jet high-speed ferry service between Hong Kong and Macau. The Company’s property developments on the Cotai Strip consistently and continuously contribute to building Macau as a World Tourism and Leisure Center. Sands China is a subsidiary of Las Vegas Sands Corp. (NYSE: LVS), a global developer of integrated resorts.

For more information, please visit the website https://cn.sandschina.com/index.html.