ShangraoApril 27, 2026 /PRNewswire/ — On April 25, the 10th anniversary celebration of Sanqingshan Narada Resort & the Narada brand launch ceremony was grandly held, themed “Ten Years of Craftsmanship and Dreams, Narada Sets Sail Anew.” This event not only pays tribute to the hotel’s decade-long deep cultivation in the cultural tourism sector but also marks an important moment as the hotel embarks on a new journey of Eastern-style vacations.
Since its official operation in 2016, the hotel has been rooted in the core cultural tourism area of Sanqingshan, leveraging the ecological endowment of the World Natural Heritage site. After a decade of refinement and development, it has gradually built a comprehensive resort service system integrating high-end accommodation, specialty dining, business meetings, leisure wellness, and family experiences. Over the past ten years, the hotel has earned widespread acclaim from domestic and international guests for its quality service, gained industry recognition through professional operations, and become a key force in promoting the integrated development of culture and tourism in Sanqingshan.
Since January 1, 2026, the hotel has officially joined the Narada brand, fully aligning with Narada’s operational standards. It deeply integrates Narada’s brand aesthetics with the natural Taoist charm and cultural heritage of Sanqingshan, optimizing service processes, iterating resort products, and upgrading accommodation scenarios, achieving a triple leap in brand image, service quality, and operational capability.
At the scene of the hotel’s 10th anniversary celebration and Narada brand launch ceremony, industry peers, media representatives, partners, and new and old guests gathered together. Ms. Zhang Meng, Chairman of Tianxin Group, Mr. Li Jianjun, Chairman of the hotel, Mr. Wang Jianping, Chairman of Narada Hotel Group, and Mr. Liu Jun, Vice President of Narada Hotel Group, attended the event in person, joining all guests in celebrating the hotel’s decade of glory and ushering in a new chapter for the brand. The rooftop garden cocktail party, hotel lighting ceremony, Narada brand launch ceremony, themed anniversary gala dinner, and the laser light show “Tao Charm of Sanqingshan, Poetic Dreamscape” not only reviewed the precious journey of the hotel’s decade-long development but also comprehensively showcased the brand’s refreshed new look, conveying the core proposition of “True vacation, at Narada.”
A decade milestone marks a brand new starting point. This 10th anniversary celebration and Narada brand launch represent a significant milestone in the development history of Sanqingshan Narada Resort. In the future, the hotel will rely on the Narada brand, uphold the original intention of craftsmanship service, deeply cultivate the local cultural tourism characteristics of Sanqingshan, integrate high-quality surrounding resources, innovate resort service models, and continuously launch diversified, high-quality resort products to meet all-scenario travel needs. It strives to become a new benchmark for high-quality Eastern-style vacations in the Jiangxi region, welcoming domestic and international guests with a fresh attitude and embarking on a glorious journey for the next decade.