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PARISApril 24, 2026 /PRNewswire/ — Vichy Laboratoires, a leader in dermocosmetics recommended by over 80,000 dermatologists worldwide, announced Portuguese international and Paris Saint-Germain midfielder Vítor Machado Ferreira (known as Vitinha) as its new global brand ambassador.
Vitinha for Vichy Dercos by Nelson Coulhon Rosier
Vitinha will headline upcoming campaigns for Vichy Dercos Anti-Dandruff, Dercos Anti-Hair Loss, and the new Vichy Deodorant line, reflecting the brand’s commitment to high-performance dermatological solutions.
This partnership marks a strategic step for Vichy as it strengthens its presence in the holistic wellness space, highlighting the connection between physical performance, recovery, and dermatological care. By collaborating with an athlete like Vitinha, known for his resilience and tactical intelligence, Vichy reinforces its belief that long-term health and peak performance are best viewed holistically.
Vitinha was chosen for his authentic connection to Vichy and his relevance both on and off the pitch. As a professional athlete exposed to intense training, sweat, environmental stress, and mental pressure, he experienced significant scalp issues and turned to Vichy Laboratoires for help. His personal experience makes him a compelling advocate for Vichy’s science-driven efficacy.
Speaking about the collaboration, Vitinha said: “I am very proud to join Vichy Laboratoires. As a professional footballer, performance and attention to detail are part of my daily life. Finding a solution that works under the pressures of my career has been a game-changer, and I am excited to partner with a brand that combines science with performance.”
Jamel Boutiba, Global Brand President of Vichy Laboratoires, added: “Vitinha embodies a generation focused on wellness, performance, and longevity. He brings both talent and an authentic connection, making him a powerful partner to emphasize the importance of scalp, skin, and hair health.”
Vitinha has built a reputation as one of football’s most exciting talents, rising through FC Porto to become a key player for Paris Saint-Germain and the Portuguese national team. With over 4.5 million followers worldwide, Vitinha will help Vichy reach a new generation of male consumers interested in effective, expert-led self-care.
Vitinha for Vichy Dercos by Baard Lunde