 |
ShanghaiApril 24, 2026 /PRNewswire/ — Recently, global digital payment company Visa announced a partnership with two-time Grammy Award-winning Icelandic-Chinese singer-songwriter Laufey (Lin Bing) to bring exciting experiences to music fans and travel enthusiasts across the Asia-Pacific region. The singer, who won “Best Traditional Pop Vocal Album” at the 68th Grammy Awards, will also participate in Visa’s upcoming “Be the Traveler You Want to Be” brand marketing campaign, showcasing the infinite charm of exploring the world to young audiences and travel lovers in the Asia-Pacific region.
The “Laufey: A Matter of Time” tour will kick off in Hong Kong, China on May 12, followed by performances in four major cities in mainland China, including Chengdu, Guangzhou, Shanghai, and Beijing. As the official payment partner for the tour, Visa also supports eligible Visa cardholders with priority ticket purchase rights for select tour stops in the Asia-Pacific region.
In the coming months, Laufey will star in a custom Visa brand short film, which will follow her footsteps as she visits her private travel destinations in the Asia-Pacific region and around the world, sharing her cherished travel memories. Laufey’s fans (Lauvers) can access exclusive content through Visa’s official channels.
Laufey said: “I am very excited to partner with Visa to kick off the ‘A Matter of Time’ tour and jointly present the wonderful experiences of travel in Asia. My music comes from the heart, authentically recording my emotions and creative process. I am also looking forward to performing in China and can’t wait to meet my fans.”
Danielle Jin, Senior Vice President and Chief Marketing Officer of Visa Asia Pacific, said: “Laufey is a rare artist who presents a new face of jazz to a new generation of music fans. Her creative spirit of staying true to her roots aligns with Visa’s philosophy: success comes from the power of small steps—a daily commitment to one’s passion. Laufey’s unique musical style is full of cultural influence, and Visa, through secure and convenient payment experiences, helps every Lauver pursue what they love.”
Visa has always supported consumers’ passions, whether in sports, music, fashion, or entertainment. Visa has consistently crafted immersive experiences to deepen the emotional connection between consumers and their beloved fields, enabling global audiences to enjoy smoother, safer, and more accessible participation. Through influential collaborations, Visa not only helps shape cultural experiences but also aims to drive cross-border commerce. This partnership with Laufey continues Visa’s support for the music field, hoping to provide fans with opportunities to get close to musicians and enjoy extraordinary experiences.
About Visa
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payment network, enabling individuals, businesses, and economies to thrive. We believe that inclusive economies can uplift and develop everyone everywhere, and we see financial accessibility as the foundation for future money movement. Visit www.visa.cn for more information.