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MilanApril 24, 2026 /PRNewswire/ — Leading home appliance brand Beko returns to EuroCucina 2026, showcasing how technology, design, and sustainability are reshaping the way we create, cook, and live in the heart of the home.
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EuroCucina 2026 marks the embodiment of Beko’s strategic pillars — Heritage, Design, and Mission — across four distinct brands. Together, they demonstrate that when people share a common vision, they can nurture truly unique outcomes; and the kitchen remains the most significant space for showcasing innovation.
At the exhibition, Beko showcased the collective strength of its multi-brand portfolio — led by Whirlpool and Beko, alongside Hotpoint and Bauknecht — each with a unique positioning and a shared industrial foundation. From AI-driven refrigeration to intelligent food preservation and seamless built-in integration, EuroCucina embodies Beko’s commitment to sustainable living that is intuitive, desirable, and accessible. The focus across the pavilion is on appliances designed to “blend into the kitchen” — flush surfaces, invisible hinges, handleless doors — making daily life smoother and more convenient without adding complexity.
Can Dinçer, CEO of Beko, said: “The kitchen is no longer just a place for cooking; it is the heart of the home, where innovation, design, and sustainability converge to shape how we live. At EuroCucina 2026, we are showcasing a future kitchen life defined by the intersection of human-centric innovation, purposeful design, and cultural heritage. Built-in products are the most complete expression of these ideas, and they represent a thoughtfully crafted strategic ambition that is taking shape in Europe and beyond.”
HomeWhiz: The Connected Thread Across Brands
At the core of Beko’s showcase is HomeWhiz, a unified digital ecosystem enabling seamless connectivity and coordination across all appliances. HomeWhiz acts as an intelligent link, organically connecting the unique philosophies of each brand. By offering users a simple way to control their entire home via a mobile device, HomeWhiz transforms complex energy data into clear, actionable insights — allowing tracking of resource usage by day, week, or month, and helping households create smarter, more efficient lifestyles.
Whirlpool: Sensing What Matters
The brand’s presentation at EuroCucina places people and well-being at the heart of every technological decision, guided by a clear vision to enhance daily life through meaningful innovation and intuitive experiences. Whirlpool’s core experience is built on the vision that a built-in kitchen is not just a space, but a realm where refined aesthetics and intelligent design merge — high-end appliances seamlessly integrate with the home’s structure, creating a connected ecosystem powered by 6th Sense intelligence. Whirlpool demonstrates how appliances adapt to people’s lifestyles. The WCollection Oven is also presented, designed to make precise control feel natural. This oven features a 73-liter capacity and Cook4 technology, allowing up to four dishes to be cooked simultaneously without flavor or odor transfer; significantly reducing cooking time and energy consumption compared to sequential cooking. 1 Building on this capability, the Pizza Party function further extends Cook4’s application to pizza, a highly shareable meal. It can cook up to four fresh pizzas simultaneously in just 15 minutes, achieving even browning on both top and bottom across every level. 2 In refrigeration, AI AdaptiveCool uses AI-based learning algorithms to analyze user habits and environmental conditions, maintaining optimal food preservation temperatures. This system can achieve up to 20% energy savings under optimal conditions — a result of real-time adaptive control rather than fixed operating cycles. 3
Beko: Reliable Innovation for Everyday Life
With reliability at the core of its brand philosophy, Beko focuses at EuroCucina on how smart, connected, and durable technology helps households better manage energy and water. Beko’s HomeWhiz Energy and Water Management features are also showcased live, making resource consumption visible, understandable, and actionable. Unlike abstract energy ratings, HomeWhiz provides users with real-time data, clearly showing energy and water usage per program, daily, and over the long term. This experience is tangibly demonstrated in the full-size dishwasher equipped with PowerIntense technology, where HomeWhiz monitors energy and water consumption for each cycle. This dishwasher uses as little as 5.9 liters of water per cycle and, with PowerIntense technology, delivers up to five times better cleaning performance, 4 fully reflecting Beko’s focus on enduring daily performance.
Also unveiled is the Beko Modular Refrigerator Concept, a pre-production prototype that rethinks what a refrigerator can be. Instead of a single fixed appliance, the system consists of multiple independent cooling modules that can be stacked, split, or reconfigured based on household needs. Individual modules can function as compact standalone units or be combined into a complete refrigeration system. Beyond cooling, its design integrates into the space like furniture — serving as a countertop or storage unit, becoming a home object people want to display. This concept addresses a real and growing trend: as living spaces shrink and household needs become more dynamic, the demand for appliances that can flexibly adapt is increasing.
Hotpoint: Built on Trust, Driven by Care
Since 1911, Hotpoint has been a trusted partner in homes, based on a deep understanding of real needs in real households. At EuroCucina, this philosophy is brought to life through Caring Solutions; appliances designed to help people better care for their homes, loved ones, and what matters most. In refrigeration, VitalCare™ technology uses three carefully selected light tones to preserve antioxidants in fruits and vegetables for up to seven days, 5 while FreshShield™ maintains optimal humidity, keeping food fresh up to four times longer. 6 In cooking, VitaCare™ Steam helps retain vitamins A and C while locking in juices 7 — proving that steam cooking doesn’t have to be bland and can still deliver delicious, succulent results. Connected care extends beyond the kitchen: SmartProtect proactively monitors appliance operation, identifying potential issues early; while DirectSupport allows users to access customer support with one click via the HomeWhiz app, eliminating wait times and delivering a more efficient, personalized service experience.
Bauknecht: Precision Engineering, Attention to Detail
Bauknecht focuses on precision engineering and refined design, bringing its premium built-in product range to EuroCucina. Rooted in a strong German heritage, the brand is built around enriching daily life through thoughtful technology, a philosophy evident in every appliance on display. The HeatControl temperature management system for induction hobs delivers stable and consistent heating performance across multiple dishes; while Pure Steam Technology for microwaves provides 100% pure steam cooking, gently preserving nutrients, moisture, and natural flavors for healthier results. 8 In refrigeration, Invisible Rail Technology achieves a fully integrated design by hiding the sliding rail system behind the cabinet panel, creating a cleaner, more streamlined visual effect without compromising overall craftsmanship.
The Pavilion: A Space Built Around the Kitchen
Beko’s pavilion at EuroCucina 2026, designed by MCA – Mario Cucinella Architects, is conceived as an “inhabitable landscape”: a continuous, fluid space that connects four distinct brand experience zones under a unified architectural language.
At the center of the pavilion is the Food Tech Lab, led by engineers from Beko’s Cassinetta R&D center, offering an immersive cooking demonstration experience. The lab combines cooking science with consumer experience — measuring browning, texture, water retention, and doneness — showcasing how product performance is validated before entering the kitchen. Live demonstrations illustrate how smart technologies from across the portfolio work together in real-world applications.
Each brand zone also features a Colour Zone — a collection of kitchen appliances in signature colors — positioning color as a conscious design language rather than a specification, demonstrating how built-in appliances contribute to the overall aesthetic of the living space.
During EuroCucina 2026, Beko also hosted a panel discussion titled “Can the Kitchen Save the World?”, featuring Akın Garzanlı, CEO of Beko Europe, alongside renowned architect Mario Cucinella, the designer behind Beko’s pavilion, and world-famous chef and Food for Soul founder Massimo Bottura. The conversation explored the kitchen’s role as a space of cultural, social, and environmental significance, and the role design, technology, and mission can play in shaping a more sustainable future.
Through its integrated technology and thoughtful design principles, Beko is setting new standards for how we live, cook, and interact with our appliances. By seamlessly blending functionality with aesthetics, Beko reaffirms its commitment to creating more sustainable, connected lifestyles, ensuring the kitchen of the future meets the evolving needs of modern life.
1 Based on internal lab tests on the Minerva 1.2 Wallaby model, comparing energy consumption and time for cooking a full meal (pie, baked potatoes, lasagna, chicken pasta) simultaneously versus individually.
2 Based on standard 12-inch pizzas, excluding preheating time.
3 Based on TUVRheinland test report, comparing energy consumption with and without AI technology, using a non-standard test method simulating consumer usage behavior. Results may vary depending on usage conditions and habits.
4 Based on third-party test report, comparing PowerIntense Spray technology with a reference model equipped with CornerIntense Spray, under the Intensive 70 program.
5 Intertek tested and compared fruits and vegetables (blueberries, yellow peppers, tomatoes, parsley) directly exposed to this light technology with similar samples stored in a refrigerator crisper drawer without the technology for 7 days (compared to day 0).
6 Tested by SGS, comparing storage of spinach and arugula in a Hotpoint humidity-controlled crisper drawer versus a Hotpoint traditional crisper drawer (average values).
7 Based on internal and third-party tests on the Hotpoint Minerva 1.2 Wallaby, active steam cooking can reduce weight loss in carrots and broccoli by up to 63% compared to hot air cooking, and retain higher levels of vitamins A and C.
8 Based on internal and third-party test results on the Minerva platform oven, active steam cooking can reduce weight loss in carrots and broccoli by up to 63% compared to hot air cooking, while retaining higher levels of vitamins A and C.
About Beko
Beko is an international home appliance company with a strong global presence, operating through subsidiaries in over 55 countries and regions, with approximately 45,000 employees and production facilities across Europe, Asia, Africa, and the Middle East. Beko owns or is licensed under limited authorization to use 22 brands, including Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar. By market share in terms of sales volume, Beko is the largest white goods company in Europe, achieving a consolidated turnover of 10.7 billion euros in 2025. Beko has 28 R&D and design centers and offices worldwide, bringing together over 2,300 researchers, and currently holds more than 4,500 international patent applications. The company has received the highest score for the seventh consecutive year in the S&P Global Corporate Sustainability Assessment (CSA) for the DHP Home Durables industry (based on results published on October 16, 2025). ** The company ranked 17th in the 2025 World’s Most Sustainable Companies list jointly published by Time Magazine and Statista. Beko’s vision is “Respecting the Planet, Respected Worldwide.”
www.bekocorporate.com
* Licensee limited to certain jurisdictions. ** Data provided belongs to Beko’s parent company Arçelik A.Ş.
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