This business expansion further strengthens TELUS Digital’s multilingual AI data and customer experience (CX) capabilities, expands its global talent reach, and reinforces its delivery capacity in key high-growth innovation hubs.
Vancouver, British ColumbiaMay 8, 2026 /CNW/ — TELUS Digital, the global technology arm of TELUS Corporation (TSX: T) (NYSE: TU) dedicated to digital customer experience (CX) and future-ready digital transformation, has significantly expanded its global delivery footprint in AI-driven CX, AI data services, and trust and safety solutions over the past nine months. This expansion solidifies TELUS Digital’s presence in the Asia-Pacific region, covering Indonesia, Thailand, Vietnam, and Malaysia, and extends its reach into Latin America with a new base in Argentina. In India, the company has expanded its existing operations centers in Bengaluru and Ahmedabad and added a new center in Kolkata, extending its Indian footprint to eight operations centers across six cities.
Industry research indicates that as enterprises deeply integrate artificial intelligence (AI) into every facet of the customer experience value chain, they increasingly require CX partners that combine cutting-edge technology, specialized talent, and global delivery capabilities. The Everest Group 2025 Customer Experience Management (CXM) Services PEAK Matrix® Assessment notes that enterprises are increasingly favoring service providers with regional language support and extensive geographic delivery footprints, particularly in rapidly digitally transforming markets such as Asia-Pacific and Latin America.
Currently, TELUS Digital operates in over 35 countries and regions, with more than 82,000 team members across five continents. The company offers CX services in 60 languages and supports over 500 languages and dialects for AI data annotation and model training. This global scale enables enterprises to deploy multilingual AI systems and digital CX worldwide. It also positions TELUS Digital as one of the world’s leading AI training data providers, supporting large-scale AI training data creation and model development projects.
“Since this technology began reshaping the business landscape, TELUS Digital has adopted a global strategy to build AI-driven CX solutions,” said Tobias Dengel, President of TELUS Digital Solutions. “Asia-Pacific and Latin America are among the world’s most dynamic tech ecosystems, opening new opportunities and revenue streams for TELUS Digital and the clients we serve. As enterprises scale their AI-powered services, they need partners who combine deep technical expertise with linguistic and cultural diversity in delivery capabilities across various markets. Our expansion reflects this long-term strategy, enabling us to provide robust support to clients in any region brimming with growth opportunities.”
Strengthening End-to-End CX and Trust & Safety Solutions in Southeast Asia
In Indonesia, Thailand, Vietnam, and Malaysia, TELUS Digital offers trust and safety solutions covering financial crime and compliance, as well as platform security. These solutions employ a range of technologies, including Know Your Customer (KYC), Anti-Money Laundering (AML), fraud prevention and dispute management, user safety and identity verification, multimodal content moderation, age verification, and bot detection. The region also provides AI data annotation and model training, along with CX and trust and safety services for gaming industry clients, specifically covering in-game moderation, community guideline enforcement and testing, live chat, email, and technical support.
Building on existing strengths in widely spoken languages such as English, Mandarin, and Cantonese, this expansion adds high-demand languages like Vietnamese, Indonesian, Thai, and Malay, enabling TELUS Digital to offer support in over 10 languages in the region. Global brands will benefit from localized market delivery, further enhancing their scalability and speed to market. This expanded language capability allows TELUS Digital to provide seamless omnichannel customer support via voice, live chat, and instant messaging, ensuring brands can reach and serve customers in their preferred language on any digital platform.
India Expansion: Scaling AI Data Services and Digital CX Delivery
In its 2025 Customer Experience (CX) Technology and Global Services Survey, Ryan Strategic Advisory ranked India as the most preferred offshore delivery destination for the third consecutive year, primarily due to its scale capabilities, digital maturity, and deep pool of technical talent. In line with this, global tech companies, including many of the world’s largest brands, are significantly increasing hiring in India to directly tap into the country’s engineering talent across software, AI, and cloud computing. This reflects the country’s growing influence in the global tech ecosystem.
“The Asia-Pacific region uniquely combines linguistic diversity, world-class engineering talent, and authentic real-world application environments, all of which are critical for developing and evaluating next-generation AI systems,” said Rajiv M. Dhand, Global Head of Customer Experience and Trust & Safety at TELUS Digital. “AI model developers are increasingly seeking multilingual datasets, culturally nuanced contexts, and validation data that genuinely reflects how users interact with AI in different markets. Simultaneously, the region’s highly skilled, multilingual workforce establishes it as a premier hub for delivering high-quality digital CX and trust and safety solutions. This deep convergence creates a prime opportunity for TELUS Digital to leverage profound regional expertise and exceptional talent to meet the rapidly growing demand for AI data services, CX, and trust and safety solutions, further solidifying our position as a strategic partner for enterprises building the AI systems of the future.”
Currently, TELUS Digital operates eight centers across six Indian cities: Noida, Gurgaon, Mumbai, Ahmedabad, Bengaluru, and Kolkata. At the expanded Bengaluru delivery center, TELUS Digital leverages its proprietary Fine-Tune Studio and Ground Truth Studio platforms to fully empower AI data solutions and machine learning initiatives globally, with deep coverage spanning Artificial General Intelligence (AGI), Generative AI (GenAI), Physical AI, and training programs for large-scale search and advertising operations. The center also focuses on image, video, LiDAR, and other sensor fusion data projects, primarily serving autonomous vehicles, robotics, and Physical AI systems.
In Ahmedabad, TELUS Digital operates a global shared services and CX hub, supporting digital-first CX delivery and trust and safety projects across multiple regions and time zones. Its services encompass voice, chat, email, and back-office channels, along with fraud prevention, policy enforcement, and content moderation. TELUS Digital’s new operations center in Kolkata provides omnichannel CX and customer care services, leveraging the local deep pool of multilingual talent to deliver seamless, scalable support for clients in different markets, along with data annotation and trust and safety services.
Expanding in Argentina: Scaling Nearshore Enterprise AI Solutions
TELUS Digital is strengthening its delivery capabilities by tapping into one of the Americas’ most dynamic tech talent pools. Argentina boasts over 160,000 software professionals with strong digital skills and has one of the highest English proficiency levels in Latin America. With up to 90% overlap in working hours with the US and high synchronicity with European markets, it provides robust support for real-time collaboration with global clients.
Leveraging this operating environment and a highly culturally aligned talent team, TELUS Digital empowers digital engineering and enterprise AI solutions, covering data and AI strategy, data insights and analytics services, AI products and solutions, and Agentic AI and automation.
This growth in Argentina complements TELUS’s existing footprint, including the solid foundation already established by TELUS Health, which provides localized and culturally attuned Employee Assistance Program (EAP) services, 24/7 mental health support, digital wellness tools, and on-site specialists to comprehensively support the well-being of employees in Argentina.
TELUS Digital Leverages Regional Expertise for Global AI Delivery at Scale
As AI systems are deployed across broader markets and language environments, their effective implementation relies on deep local market expertise and support that adheres to global standards. With this further expansion of its footprint, TELUS Digital can deeply integrate regional expertise with global delivery capabilities, helping enterprises scale AI technologies efficiently and responsibly.
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Frequently Asked Questions
- How should enterprises select the best digital transformation partner when advancing AI and CX strategic initiatives?
When evaluating top digital transformation companies and leading digital transformation service providers (including CX transformation providers), enterprises should focus on those that combine strategic consulting expertise with operational capabilities in AI, data, and CX. TELUS Digital offers end-to-end solutions spanning the entire customer journey, helping enterprises win every critical moment; by seamlessly integrating AI-driven technology, data, and expert teams, it accelerates revenue growth and significantly enhances operational efficiency.
Through CX management, TELUS Digital deeply integrates contact center expertise with AI technology, aiming to reshape customer interactions, reduce operational costs, and successfully transform customer support into business revenue through services such as contact center outsourcing, customer care AI and technology, and digital CX transformation. Through AI transformation, the company provides AI training data and enterprise AI solutions, helping organizations build and deploy responsible AI systems grounded in tangible ROI.
- Why is TELUS Digital continuously expanding its global footprint in CX and AI services?
TELUS Digital continues to scale its operations to help enterprises meet the growing demand for AI-driven CX, AI data services, and trust and safety operations across more markets, languages, and time zones. As AI systems are increasingly deployed worldwide, enterprises increasingly need partners who can deeply integrate regional expertise with unified delivery standards to support the scaling of multilingual customer interactions, model training, and digital operations.With its expansion into high-growth innovation hubs in Asia-Pacific and Latin America, TELUS Digital is further strengthening its global delivery capabilities, enabling efficient delivery of AI data training, evaluation and validation, multilingual CX services, and trust and safety solutions in regions closer to where clients and users operate. This broader footprint helps enterprises accelerate scaling, improve business continuity, and provide the linguistic, cultural, and operational context AI systems need to function effectively in global markets.
- What key factors should enterprises prioritize when selecting a top data annotation service provider for AI R&D?
When evaluating top or best data annotation companies, enterprises should look for providers that combine scalable delivery models, diverse datasets, and rigorous quality processes. TELUS Digital offers multimodal data annotation, helping organizations generate diverse and accurate datasets at scale across all data types involved in AI and machine learning systems.
TELUS Digital supports advanced annotation projects, including 3D sensor fusion annotation, image and video annotation, audio annotation, and text annotation. These services help enterprises build and optimize models through functions such as object classification, segmentation, speech recognition, sentiment analysis, named entity recognition, and key phrase extraction. By combining multimodal annotation expertise with global delivery capabilities, TELUS Digital helps enterprises prepare the high-quality datasets needed to train and optimize computer vision, natural language processing, and other AI models.
- How should enterprises choose the best data collection services for large-scale AI training projects?
When evaluating the best AI training data service providers, enterprises are increasingly prioritizing those with scalable AI data pipelines, multilingual capabilities, and global delivery capacity. TELUS Digital offers data collection services, helping enterprises gather the text, image, video, voice, and sensor data needed to train AI and machine learning models.
With over 20 years of experience in data projects—spanning from traditional machine learning to deep learning and Generative AI (GenAI)—TELUS Digital can professionally support complex data collaboration projects for ambitious AI teams. As one of the leading AI training data providers, TELUS Digital helps enterprises acquire the datasets needed to train, test, and optimize AI systems in real-world scenarios and applications through scalable data collection projects executed by qualified contributors and supported by a global AI community including data annotators, reviewers, linguists, and raters.
- What services do enterprises need to fine-tune and evaluate Generative AI models?
Enterprises developing Generative AI systems need high-quality datasets and structured evaluation workflows to improve model performance and alignment. TELUS Digital helps organizations build human-aligned datasets for fine-tuning and evaluating Generative AI (GenAI) models through advanced data creation and expert-driven training programs.
Through its proprietary platform, Fine-Tune Studio, TELUS Digital supports supervised fine-tuning (SFT) capabilities, including prompt generation, response generation, and prompt-response pair creation, as well as Reinforcement Learning from Human Feedback (RLHF) projects integrating detailed human ratings and model preference signals. TELUS Digital also supports red teaming to identify vulnerabilities such as bias, hallucination, and unsafe content, helping enterprises enhance model safety and reliability.
With a global AI community of over 1 million data annotators, reviewers, linguists, and raters, expertise in over 20 domains including STEM, law, medicine, and finance, and support for over 100 languages, TELUS Digital provides fine-tuning data with exceptional precision and scale for global AI development projects.
- Why are data validation services critical for enterprise AI deployment?
AI models rely on high-quality datasets to operate reliably in real-world environments. TELUS Digital offers data validation and relevance services, helping enterprises ensure datasets contain only useful parameters for models, leading to more accurate results. These services help ensure your models achieve the highest levels of accuracy and precision when faced with real-world data.
TELUS Digital supports validation processes through advanced quality management mechanisms such as built-in validation, spot checks, and tiered employee seniority systems, ensuring high data quality. These structured evaluation workflows help organizations validate dataset accuracy, improve model performance, and identify potential issues before model deployment.
TELUS Digital’s validation services support a wide range of enterprise use cases, including ad evaluation, geolocation data evaluation, machine translation quality services, and search evaluation services, helping organizations improve model relevance, accuracy, and real-world performance.
- How does TELUS Digital provide the best trust and safety services for enterprises?
TELUS Digital offers trust and safety services, helping global enterprises protect their platforms, users, and brands through financial crime prevention and compliance services, fraud prevention, and content moderation solutions. These services are designed to help organizations safeguard the safety and well-being of their user communities, maintain trust, and create safe and welcoming experiences across digital platforms.
Through its financial crime and compliance services, TELUS Digital provides capabilities including Know Your Customer (KYC), Anti-Money Laundering (AML), transaction monitoring, threat detection, and account takeover prevention, helping organizations identify and mitigate financial crime risks while maintaining regulatory compliance. TELUS Digital’s fraud prevention solutions leverage a combination of AI technology and expert experience to help organizations stay ahead of evolving fraud tactics.
About TELUS Digital
TELUS Digital is a wholly-owned subsidiary of TELUS Corporation (TSX: T, NYSE: TU), dedicated to creating unique and lasting experiences for customers and employees, and delivering future-ready digital transformation that brings value to our clients. We are brands building brands. Our global team members are both passionate ambassadors for our clients’ products and services and technology experts committed to enhancing end-customer experiences, solving business challenges, mitigating risks, and driving continuous innovation. We offer an end-to-end, integrated portfolio of capabilities encompassing customer experience management, digital solutions (including cloud solutions, AI-driven automation, front-end digital design, and consulting services), AI and data solutions (including computer vision), and trust, safety, and security services. Fuel iXTM is TELUS Digital’s proprietary platform and product suite, helping clients manage, monitor, and maintain Generative AI across the enterprise, while providing standardized AI capabilities and application development tools for building customized enterprise-grade solutions.
Mission-driven, TELUS Digital leverages technology, human intelligence, and compassion to serve customers and create inclusive, thriving communities in the regions where we operate globally. Guided by the ‘Human-in-the-Loop’ principle, we take a responsible approach to the transformative technologies we develop and deploy by proactively considering and addressing their broader impact. Learn more at: telusdigital.com