GuangzhouMay 22, 2026 /PRNewswire/ — As the trend of precision parenting continues to deepen, parents’ demands for early childhood brain development are steadily rising. Upon entering school age, the brain enters a critical period for optimizing neural connections, during which learning ability, focus, and memory are rapidly built[1]. Leveraging deep insights into infant nutrition and a century of scientific research, Mead Johnson has extended its cutting-edge research findings and patented technologies into the field of children’s nutrition. Its strategic children’s brand, Gaodengsheng, has launched the “Boshigao Children’s Formula Milk Powder,” featuring a new generation of “brain gold” — phosphatidylserine (PS)[2]. For the first time in milk powder, it incorporates DSM’s green-label life’sDHA™, synergizing with key nutrients such as ARA and lutein, and includes three rare nutritional components: human milk oligosaccharides (HMO), milk fat globule membrane (MFGM), and lactoferrin. This provides multi-dimensional nutritional support, addressing Chinese families’ advanced needs for children’s brainpower and physical development. Additionally, the formula applies multiple Mead Johnson patents, including the latest “lactoferrin + selenium” nutrition patent[3] jointly developed with Jiangnan University, precisely empowering children’s growth.
Gaodengsheng is another key strategic brand launched by Mead Johnson in the children’s nutrition field, following “Xueyouli.” The Boshigao Children’s Formula Milk Powder represents a milestone new product after last year’s Gaodengsheng introduced the “dual alkali tripeptide” formula and 40 golden nutritional combinations, focusing on supporting children’s growth and development. The launch of this new product marks the further deepening and implementation of Mead Johnson’s “infant + child and adult” dual-wheel drive strategy, highlighting its long-term layout for providing full-lifecycle nutritional solutions.
Mead Johnson Gaodengsheng New Product Boshigao Children’s Formula Milk Powder
Key Nutrients Fuel Core Brain Function, Boshigao Unlocks Infinite Growth Potential
During the critical stages of childhood development, building brain function is akin to constructing an efficient “engine” for a child. After age 3, the brain enters a key period of myelination[4] — a process that forms a stable “protective layer” for neural pathways, helping to enhance information transmission efficiency, making thinking clearer and reactions quicker. After age 6, as higher-level cognitive activities become increasingly active, systematic brain nutritional support becomes more important for the development of learning ability, focus, and memory[5]. Therefore, providing scientific and balanced brain lipid nutrition during critical growth periods is of great significance for supporting children’s long-term cognitive development.
To activate the brain’s “engine” with multi-dimensional key lipid nutrition, Boshigao Children’s Formula Milk Powder specially adds the new generation of “brain gold” — phosphatidylserine (PS)[2]. PS is not only a material basis for brain myelination development but also helps regulate neurotransmitter transmission, thereby improving neural information transmission efficiency and promoting cognitive function development[6]. Relevant studies show[2] that supplementing with adequate PS has a positive effect on multiple cognitive dimensions such as directed memory and associative learning. Building on this, the formula synergizes with key neural structural units like N-acetylneuraminic acid[7] to provide foundational support for cognitive development, and is paired with a scientifically balanced ratio of DHA and ARA (1:1.5)[8], aiding in the healthy development of children’s nervous systems and brain function optimization.
Not only does it focus on precise support for brainpower, but it is also crucial during the “golden window” of children’s growth. The formula integrates three rare nutritional components: human milk oligosaccharides (HMO), milk fat globule membrane (MFGM), and lactoferrin, forming a “golden triangle” that safeguards children’s comprehensive development. Among these, the positive role of MFGM in cognitive development has attracted significant industry attention. Relevant consensus suggests[9] that adding formula containing MFGM can promote brain cognitive development, enhance self-protection, and lead to superior motor skill performance[10]. To further strengthen children’s self-protection, the formula incorporates a patented exclusive long-chain and short-chain prebiotic blend[11] — polydextrose (PDX) and galacto-oligosaccharides (GOS) — patented in China, the United States, and Europe, supporting gut health and nutrient absorption, providing multi-level support for children’s growth.
Boshigao Children’s Formula Milk Powder Multi-dimensional Nutritional Synergy
Integrating Global R&D Resources, Deepening Local Scientific Nutrition
With continuous insights into the physical characteristics and nutritional needs of Chinese consumers, Mead Johnson is constantly deepening local scientific research and formula innovation. Recently, Mead Johnson partnered with Jiangnan University to develop the “lactoferrin + selenium” nutritional combination patent[2], which has been applied to multiple products under its Gaodengsheng series (including Boshigao Children’s Formula Milk Powder, Quanhu Baijin, Beigao Baijin, and Changyifang) and Xueyouli series (including Yinghu and Ruigao new formulas).
Mead Johnson’s global systematic research on MFGM is a model of scientific evidence. Since initiating research in 2014, Mead Johnson has accumulated over a decade of scientific research and has laid out 158 patents globally, making it a pioneer in this field. Previously, at the 2026 Boao Health Food Science Conference and Expo, Xiong Hui, Head of Mead Johnson China R&D, delivered a report on MFGM[12], sharing the company’s ongoing scientific achievements and breakthroughs in this area. As early as 2016, Mead Johnson introduced process-innovated MFGM, using ultrafiltration and microfiltration technology to extract whey protein concentrate rich in milk fat globule membrane. Ultra-long-term follow-up studies further indicate that formula fortified with MFGM has a sustained supportive effect on children’s strategic working memory up to age 14.
In the first half of 2026, Mead Johnson continues to unleash its scientific research strength, accelerating the innovative implementation of cutting-edge achievements. It has successively launched the new infant ultra-premium line Lanzhen series product “Lanzhen Chuyuan,” the adult nutrition brand “Meiri Yuexiang,” and the children’s nutrition brand “Gaodengsheng” new product. These initiatives not only solidify Mead Johnson’s “infant + child and adult” dual-wheel drive strategy, achieving a comprehensive full-lifecycle nutritional solution, but also demonstrate Mead Johnson’s rapid response and firm commitment to the needs of Chinese families.
Since achieving localized independent operations in China in 2021, Mead Johnson has leveraged its three core advantages — a century of scientific evidence, full-chain high-standard quality control, and deep local independent operational capabilities — to continuously drive product innovation, precisely meet Chinese consumer needs, and transform scientific evidence into sustainable growth momentum. Its market share has stabilized and rebounded, with brand power and market advantages continuously strengthening, showcasing the resilience and potential of a century-old international brand to navigate cycles. In the future, Mead Johnson will continue to rely on its “infant + child and adult” dual-wheel drive strategy to create precise full-lifecycle nutritional solutions, deeply responding to Chinese consumer needs and bringing more scientifically evidenced nutritional products.