XiamenMay 27, 2026 /PRNewswire/ — On May 23, the 2026 World Athletics Diamond League Xiamen meet concluded successfully at the Xiamen Olympic Sports Center Egret Stadium. 162 top track and field athletes from 44 countries and regions competed, with multiple world-class breakthroughs achieved. As the Diamond Partner of the event, Xtep provided professional sports equipment support for referees, volunteers, media, and the organizing committee team throughout the event, safeguarding the global track and field pinnacle showdown with its robust strength and professional fashion. It also supported Chinese track and field athletes Liu Jingyang and Gong Debin in making their Diamond League debuts.
The World Athletics Diamond League is the world’s highest-standard single-day track and field event. This year’s Xiamen meet gathered 6 world record holders, 14 Olympic champions, and 33 world champions, delivering a visual feast of speed and passion to over 20,000 live spectators. As the official Diamond Partner of the event, Xtep provided comprehensive support with its professional strength as “World Running Shoes, China Xtep,” from basic event logistics to athlete equipment support, from brand booths to on-site interactions, achieving a full-dimensional synergy with the Diamond League and Chinese track and field.
During the event, Xtep provided professional sportswear support for referees, volunteers, journalists, technical officials, and the organizing committee team. The apparel continued the brand’s professional sports aesthetics, featuring high-elasticity, breathable, antibacterial, and quick-drying functional fabrics to meet the comfort and durability needs of long-term, high-intensity work. Staff members dressed in Xtep gear devoted themselves to their roles with full energy, ensuring the efficient and orderly operation of the event, earning unanimous recognition from international event organizations and participating teams.
On the track, Xtep leveraged its professional equipment matrix to help Chinese track and field athletes achieve multiple “first-time” breakthroughs. Liu Jingyang, the National Games women’s 100m hurdles champion, and Gong Debin, the Fujian native and national record holder in the men’s 400m hurdles, made their debuts wearing the brand’s professional gear. This not only marked a significant milestone in the personal careers of the two athletes but also signified Xtep’s key expansion from being a leader in the marathon field to core track and field events such as sprints and hurdles.
From supporting marathon stars like He Jie and Feng Peiyou in breaking national records four times within three years, ushering Chinese marathons into the “206” and then the “205 era,” to long-distance runner Liang Tiantian winning 7 national championship titles and 2 National Games gold medals with Xtep’s accompaniment, to long-term deep collaborations with Olympic shot put champion Gong Lijiao and race walking Grand Slam winner Yang Jiayu—Xtep’s bond with Chinese track and field has long transcended a single discipline. At this Diamond League Xiamen meet, the appearances of Liu Jingyang and Gong Debin indicate that Xtep’s “full-track” athlete matrix, “from marathons to sprints and hurdles, from road running to general track and field,” is gradually taking shape.
In the road running sector, the 160X series has become a “landmark” product for Chinese marathon gear, helping athletes rebuild public trust in domestic running shoes. At this Diamond League event, Xtep’s new sprint spikes were seen on Liu Jingyang’s feet and have entered the World Athletics shoe list—meaning Xtep, as an equipment supplier, is entering the equipment certification system of the World Athletics’ highest-level events, while extending from middle- and long-distance scenarios to sprints and hurdles, further completing its product matrix.
Xtep’s product matrix now covers marathons, track and field, cross-country, daily jogging, and fashion wear scenarios, with a research and development logic of “technology as the core, professionalism as the foundation, and fashion as the expression,” continuously expanding product boundaries. It is gradually evolving from an “equipment supplier” to a “co-builder of sports culture.”
The professional strength of “World Running Shoes, China Xtep” is built on a data foundation tested by long-term competition. As of the end of 2025, Xtep has helped 141 Chinese athletes win 620 marathon championships, sponsored over a thousand road running events, and served more than 2.4 million runners, holding a leading position in China’s road running sector. From the Chengdu World Games to the World Athletics Relays, and now as the Diamond Partner of the Diamond League, Xtep has established an international event cooperation matrix covering multiple disciplines, scenarios, and high specifications.
The Diamond League is the world’s highest-standard single-day track and field event, with extremely high entry barriers for partners. Xtep’s entry into this system as a Diamond Partner not only signifies that the brand’s professional strength has been recognized by World Athletics but also marks that Chinese sports brands are integrating into the global top-tier track and field ecosystem in a deep “equipment + event + athlete” trinity model.
The successful conclusion of this Diamond League Xiamen meet is a concentrated demonstration of the professional strength and industry position of “World Running Shoes, China Xtep,” and also an important practice for Chinese sports brands to deeply integrate into the global sports ecosystem and step onto the world stage. Leveraging the Diamond League, a global top-tier platform, Xtep not only provides professional sports equipment solutions but also integrates sports fashion aesthetics into the international arena, conveying to the world the professional strength, innovative spirit, and sense of responsibility of Chinese sports brands, helping to upgrade the internationalization of China’s sports industry and injecting Eastern momentum into the global sports cause.
In the future, Xtep will continue to uphold its professional初心, iterate on technological products, improve its service system, and empower global sports scenarios with robust strength. At the same time, it will continue to deepen international top-tier event cooperation, expand global market布局, and tell the story of Chinese brands and convey the spirit of Chinese sports on the international stage. From domestic arenas to the international stage, from professional running to all-track and field sports, Xtep, with its spirit of infinite exploration and professional attitude of continuous improvement, will drive Chinese sports brands towards the center of the world, contribute Chinese strength to the development of global sports, and help “China Speed” shine globally.