In the crazy November, the end of the Double 11 and the commencement of the Qatar World Cup made life restless again. When people are obsessed with football watching equipment, mobile phone manufacturers immediately launched one after another top class flagship mobile phone new products, bringing the world’s most cutting-edge display technology, and opening up new horizons that have never been seen before.
HONOR launched the second generation high-end folding screen mobile phone – HONOR Magic Vs series. HONOR CEO Zhao Ming thought it was a landmark flagship mobile phone in the field of folding screen, praised the domestic high-end screen in the media interview, and predicted that the shipment of folding screen mobile phones would at least quadruple in 2023.
HONORMagic Vs series has a good pair of screens. The inner screen is the first 7.91-inch folding screen with a water drop shaped bending design. The outer screen uses the first flexible OLED micro prism technology in China, which greatly reduces power consumption. Both the inner and outer screens support ultra-high frequency PWM dimming mode, up to 2160Hz, and are equipped with flexible low blue light eye protection technology. The screen supplier greatly appreciated by HONOR CEO is BOE, not others. HONOR Magic Vs series adopts high-end flexible folding display enabled by BOE’s f-OLED flexible display technology brand.
Coincidentally, vivo released the strongest flagship mobile phones in the decade, vivo X90 and X90 Pro. The biggest highlight is that the entire system is equipped with a super retinal eye protection screen based on BOE’s new Q9 light-emitting device, and the new blue diamond independently developed by BOE ™ The pixel arrangement greatly eliminates the fine grain sense of the screen display, and brings a number of industry-leading innovative technologies and extraordinary experiences, such as high-definition image quality, super eye protection display, and ultra-low power consumption endurance.
The flexible double curved screen has become the high-end standard configuration of the straight mobile phone. At the same time, the multiform flexible display equipment represented by the folding screen mobile phone is rapidly becoming popular, accelerating its entry into the homes of ordinary people. The industry generally believes that 2022 is the first year of multi modality intelligent terminals. Folding screen mobile phones begin to bloom, folding screen notebooks begin to test the water, and triple folding screens appear at BOE booth.
When the multimodal smart terminals are coming into bloom, we suddenly found that the high-end flagship of mobile phone brands began to embrace BOE’s f-OLED high-end flexible display. From vivo X90, X90 Pro, HONOR Magic Vs series to OPPO Reno9 series, we can see BOE’s flexible OLED display technology everywhere with the release of a series of new mobile phones.
In the field of high-end flexible display, BOE has been at the world’s leading level. Its products are commercially available in high-end series of first-line smart terminal brands such as HONOR, vivo, OPPO, ASUS, etc. The technology and quality have been recognized by the market, and unconsciously, BOE has become the king of screen display in the era of multimodal smart terminals.
Innovative flagman of flexible display, refreshing industrial imagination
Over the years, flexible display technology has been a hot investment. There are many kinds of flexible display products on the market, and technical concepts and new words emerge in endlessly.
Today, many of the once popular flexible display enterprises have disappeared, while BOE has become a real winner. BOE’s comprehensive advantages in technology research and development, mass production, yield, product life, display quality and other aspects of flexible display products have been verified by the market. BOE’s action tells us an industry common sense: “screen strength” is needed to do a good job in products.
In recent days, flagship mobile phones with folding screen and super retinal screen have appeared intensively, and flexible display has become an important experience point and core selling point of high-end mobile phones. At the end of last year, BOE released its display technology brands. Among them, f-OLED is one of BOE’s three major display technology brands, representing BOE’s high-end flexible OLED display technology. It has the advantages of gorgeous colors, varied forms, and high functional integration, and has created the characteristics of free form, comprehensive vision, intelligent integration, energy conservation, flexibility, and healthy eye care.
We are all familiar with flexible OLED intelligent terminal products with multiple forms and multi-function intelligent integration, such as folding screen, full screen, curved screen, underscreen fingerprint, underscreen camera, four curve stretching, ultra-high resolution, ultra-high color gamut, low power consumption, eye protection screen, etc. BOE f-OLED display technology has brought innovation driving force to the intelligent terminal industry, and is also the “most dazzling unsung hero” at the conference of major mobile phone brands.
Taking HONOR Magic Vs series as an example, BOE has provided a new generation of lightweight flexible OLED folding screen solution. The Glory Magic Vs series inner screen uses 7.91 inch folding screen, which is the first drop shaped bending design. The bending radius is as low as 1.5mm, which greatly improves the storage space of the folding screen, makes the screen thinner, significantly reduces the screen creases, and unfolds the large screen flat as before; All the external screens of Glory Magic Vs series adopt BOE’s domestic first flexible OLED micro prism technology, which is optimized from the screen material design stage. The light of micro prism structure is used for aggregation, which improves the screen luminous efficiency by nearly 10% and significantly reduces the screen display power consumption. In terms of screen eye protection, the folding dual screens of Glory Magic Vs series all support ultra-high frequency PWM dimming mode, up to 2160Hz, which can greatly reduce the potential harm of screen stroboscopic to eyes in dark light environment.
The high-end flexible display technology represented by BOE’s f-OLED technology brand is not a single technology, but the integration of a series of top display technologies. It can more conveniently, more friendly, and more efficiently empower terminal partners, help mobile phone manufacturers create a new generation of top products, open a special horizon for consumers, and refresh the imagination and creativity of the smart terminal industry.
High end flagship standard configuration, a new benchmark for flexible display
Among high-end flagship products, many well-known mobile phone brands have adopted BOE’s high-end flexible display screen, proving BOE’s technological leadership, process first progress, quality reliability in the high-end flexible display field, and forming a cluster effect of stars and moons.
BOE is one of the power sources for smartphones to break through the innovation ceiling and continue to maintain the vitality of industrial innovation, supporting folding screen phones to the future, accelerating the technology iteration of high-end smart devices, and leading the mode evolution and experience leap of terminal display.
As a leading enterprise in the global semiconductor display field, BOE continues to break through the ceiling in the field of flexible display technology and innovatively launch industry-leading technologies and solutions. It is understood that light-emitting devices are the core light-emitting structural units in OLED display screens, and their progressiveness materials and process debugging effects will directly affect the screen’s image quality performance. Compared with the previous generation Q8, BOE’s new generation Q9 light-emitting device has significantly reduced its power consumption by 15%, and its DCI-P3 color gamut has been increased from 110% to 116%. Its service life has been increased by 10%, while controlling harmful blue light below 6.0%, far below the industry average.
At the same time, BOE also launched a new blue diamond independently developed ™ Pixel arrangement optimizes the underlying logic architecture of pixel display, and the screen display has been comprehensively upgraded to a first-class level. Blue diamond ™ After the pixels are arranged, the sense of fine particles displayed on the screen will be greatly eliminated. Even when the small text is viewed at a magnification of tens of times, the ultra-high definition fine picture can be displayed, and the comprehensive visual effect will be greatly improved by 20%. In addition, the pixel opening rate of the display screen determines the service life of OLED devices ™ The opening ratio of pixel array can reach 26.16%, which greatly increases the service life by 30% compared with other similar drilling schemes, and brings an extremely shocking visual effect and stable quality assurance for flexible OLED intelligent terminals.
From the perspective of HONOR Magic Vs series, vivo X90 and X90 Pro, two flagship products in the industry, Haoma is equipped with saddle, advanced terminal software and hardware technology+top flexible OLED display experience is the only way to create high-end flagship mobile phones. As of November, according to the statistics, more than 40% of the flexible OLED smartphones listed in 2022 will be equipped with BOE’s flexible screens. BOE’s screen strength is “Powered by BOE” enabling terminal enterprises.
The top, leapfrog, and beyond imagination terminal display experience is the noble essence of high-end mobile phones, and also demonstrates and proves that BOE’s f-OLED flexible display has become the industrial standard of high-end flagship, and has really become the new standard and benchmark of flexible display.
The first year of multi modality terminal: screen connects everything, and “Powered by BOE” becomes the trend
From high-end mobile phones such as HONOR, Vivo and iPhone, folding screen mobile phones, to ASUS folding laptops, and to the rapidly growing smart car market, “Powered by BOE” is becoming a synonym for high-end, quality and smart display technology, and BOE’s dream of “Internet of Things on screen” is becoming a reality step by step.
The ceiling of display experience is constantly broken. At one time, we thought that “the screen has reached the ceiling, is already very good, and there is no need to innovate”. BOE reconstructs our cognition with generation after generation of innovative display technology. It is just BOE’s way of changing the world, and it is to achieve itself by becoming terminal partners.
The display revolution of mobile phones, PCs, car mounted and other intelligent devices is taking place. Flexible display is no longer just a screen, but a connecting carrier of human intelligent interaction revolution. It is equivalent to the skin, eyes and other sensing systems of terminal devices. It is a human interaction revolution with vitality and soul.
Undoubtedly, the display technology revolution has profoundly changed people’s way of life. Smartphones have changed the way people interact with information and entertainment. The large on-board screen is subverting the display interaction experience, mode and value system of the on-board space. Such stories will occur in different spaces of human life and will be carried out unstoppably.
BOE’s display technology brand, represented by f-OLED, is becoming an industrial cornerstone like Intel Core and Qualcomm Snapdragon. It has become a standard configuration of high-end intelligent devices in the era of multi-modal terminals, and has built an industrial value innovation ecosystem of “Powered by BOE”.
2022 is the first year of multi modality intelligent terminals. Intelligent terminals in multiple scenarios are coming. BOE is undoubtedly the most important driver and participant in the intelligent terminal revolution. BOE has established a “1+4+N+ecological chain” business architecture with semiconductor display as the core, and Mini LED, sensors and solutions, intelligent systems, and intelligent medical and industrial integration development. BOE has moved from the global semiconductor display leader to the global Internet of Things innovation enterprise, which is coming for the era of screen connected everything.
It sounds like some science fiction to connect everything on the screen, but the future has come, and technology heroes are always creating new horizons. In terms of the screen heart, human beings have already lived in the screen world, and the screen connected world will be a new world that is more gorgeous, more intelligent and more understanding of you.
BOE is great company like samsung