Ho Chi Minh City, VietnamJune 3, 2026 /PRNewswire/ — To meet Vietnamese consumers’ demand for diverse, multi-scenario preservation solutions, Haier launched its premium Horizon series refrigerators in Vietnam on May 29, marking Vietnam as the debut market for this series in Southeast Asia. From its initial unveiling at the Royal Observatory Greenwich in the UK, to a full-scale entry into the European market, and now its launch in Vietnam, the Horizon series is rapidly accelerating its global expansion, bringing premium food preservation experiences to more consumers.
Haier Launches Horizon Refrigerator in Vietnam, Setting New Standards for Freshness and Home Appliance Design
Four Scenario Solutions to Meet Preservation Needs in Tropical Regions
The hot and humid climate of Southeast Asia makes chilled beverages and a variety of ultra-fresh ingredients essential. Haier’s Horizon series incorporates innovative preservation technologies, offering four scenario solutions for daily life.
This series integrates Haier’s world-first HCS humidity control technology and magnetic-controlled cold preservation technology, keeping fruits and vegetables fresh for up to 7 days and preserving the original flavor of fresh meat for up to 10 days. The magnetic-controlled cold preservation technology has won the Gold Medal at the Geneva International Exhibition of Inventions and is VDE-certified, retaining over 95% of protein in meat. Additionally, the series features an industry-first door-integrated clean ice-making system, completely separate from the food storage area, preventing odor contamination while delivering fast ice production and clean ice output.
With a maximum large capacity of 716 liters, adjustable shelves, and deepened door storage compartments, the refrigerator can easily store a week’s worth of ingredients for the whole family, including upright 1.5-liter beverage bottles. Select models are also equipped with AI Eye technology, which automatically identifies and records the type and quantity of ingredients, making food management simpler and more convenient.
Meanwhile, at the Horizon series launch event, Haier also showcased the Wheat Wave series. This series of refrigerators features Haier’s original AI full-space preservation technology, capable of controlling temperature fluctuations within 1°C. Even after a month of freezing, thawed steak remains tender, red, and juicy, with no loss of nutrients.
Haier Launches Horizon Refrigerator in Vietnam, Setting New Standards for Freshness and Home Appliance Design
Vietnam: A Key Strategic Pillar for Haier’s Premium Regional Expansion
Vietnam is the largest premium refrigerator market in Southeast Asia, accounting for over half of the region’s total sales. In January 2026, Haier refrigerator sales in the Vietnamese market doubled month-over-month and grew over 60% year-over-year, further solidifying its leading position in the regional market. At offline retail stores, through side-by-side display experiences, consumers can intuitively experience Haier’s preservation technology. The Wheat Wave series achieved in just five weeks what took competitors eight months in terms of store display presence, and generated five times their sales volume, becoming a key force in driving smart home upgrades in Vietnam.
Building on its leading market share and growth position, Haier will further refine its product lineup, leveraging the new global flagship Horizon series to meet the growing demand for food preservation.
Furthermore, Haier Smart Home officially launched the Haier brand in Vietnam in 2025 and entered into a strategic partnership with leading local home appliance retailer DMX. Its AQUA washing machines have already secured the top market share in Vietnam.
As of April 2026, Haier has achieved the top overall brand market share in Southeast Asia, with over 40% growth in markets such as Vietnam and Malaysia. Following Vietnam, the Horizon series will also be launched in Indonesia and Thailand, further driving Haier’s leadership in the Southeast Asian premium market.
The launch of the Horizon series marks a transition for Haier’s refrigerator business in the Southeast Asian market from “scale leadership” to the “premium brand” stage. Moving forward, Haier will continue to prioritize user needs, deepen local innovation and brand upgrades, consolidate its market-leading position, and through ongoing premium innovation and scenario-based experience enhancements, deliver superior preservation effects and more aesthetically valuable kitchen experiences to users, while achieving sustainable growth together with partners.
For more information, please visit: https://www.haier.com/global/.