Well-Deserved! INAX Wins the “Leading Smart Bathroom Brand” Award at the 22nd Ceramic and Sanitaryware New Power Awards
ShanghaiMay 21, 2026 /PRNewswire/ — Recently, the 22nd Ceramic and Sanitaryware New Power Awards ceremony was grandly held in Foshan, Guangdong. This authoritative event, hailed as the “Oscars of the Ceramic and Sanitaryware Industry,” brought together global premium bathroom brands to compete on the same stage. INAX, a century-old imported bathroom brand, stood out with its deep brand heritage, cutting-edge smart technology, and outstanding product strength, winning the “Leading Smart Bathroom Brand” Award, leading the industry with solid capabilities and further cementing its brand glory.
Peak Competition, Demonstrating Strength on the International Stage
This year’s New Power Awards were co-hosted by the China Ceramic Industry Association and Taocheng Newspaper. Since its inception in 2004, the awards have adhered to objective, fair, and authoritative evaluation criteria. It is currently the only industry selection covering the entire industrial chain, including tiles, sanitaryware, ceramic machinery, and chemical raw materials, and is regarded as the “annual exam” for industry innovation and development.
This selection attracted fierce competition from over 150 brands across eight countries, including China, Japan, the United States, Germany, Italy, and Spain, covering multiple segments such as sanitaryware, tiles, and home decoration. The evaluation process lasted three months, with industry influence radiating globally. After rigorous and stringent screening, INAX stood out from numerous internationally renowned brands, earning two major awards. This recognition not only reflects the industry’s high regard for the brand’s strength but also serves as strong evidence of its century-old craftsmanship and technological innovation.
A Century of Dedication, Setting the Benchmark for Smart Bathrooms
As a century-old bathroom brand originating from Japan, INAX has been dedicated to the research, development, and production of sanitary ware and artistic tiles since its founding in 1924. With over a century of deep involvement in the bathroom industry, it is also a pioneer in Japan’s smart bathroom sector. The brand boasts more than 59 years of technological accumulation in the smart bathroom field: in 1967, it launched Japan’s first civilian smart toilet, the Sanitarina 61; in 1976, it developed the first Japanese-made smart toilet seat cover, the Sanitarina F1, laying the technological foundation for the industry.
Winning the “Benchmark Smart Bathroom Brand” award stems from INAX’s commitment to its product philosophy—integrating the core concepts of “Essence, Refinement, and Empathy.” Equipped with key technologies such as Aqua Ceramic, Ion Clean, and Triple Vortex Flushing, the brand combines Japanese aesthetic design with health and practical performance, creating comfortable, safe, and Zen-inspired bathroom spaces for users. This perfectly embodies the brand’s essence of “Water Purifies the Heart, Bathing Enriches Life.”
Moving Forward with Honors, Empowering Quality Life with Craftsmanship
From a century-old brand to an industry leader, from technological pioneering to benchmark setting, INAX is not only a participant in the New Power Awards but also a driver and creator of innovation and development in the ceramic and sanitaryware industry.
The honor of “Leading Bathroom Brand” is a comprehensive affirmation of INAX’s overall strength. As a core brand under the Lixil Water Technology Group, INAX has consistently deepened its presence in the Chinese market, accurately understanding user needs and addressing bathroom pain points. By combining Japanese precision manufacturing with cutting-edge technology, it offers bathroom products that blend aesthetics with functionality, covering the full range of smart toilets, bathroom cabinets, and unit bathrooms, delivering a high-quality bathroom experience for Chinese consumers.
With honors in hand, the brand remains true to its original aspirations. Looking ahead, INAX will take this award as a new starting point, continuing to uphold the spirit of craftsmanship, focusing on technological innovation and user needs, and constantly pushing the boundaries of its products. By offering even better bathroom solutions to the market and users, and collaborating with industry partners to drive the upgrade of the bathroom industry, INAX aims to empower quality life for global consumers and write a new chapter for its century-old brand.