(Liu Huafang / Writer)
“I love you walking alone in the dark lane, and I love the way you don’t kneel.” a song “lone brave” has become popular on the Internet, popular in kindergartens in the motherland, and has become a song of strivers in the new era.
Innovators are lonely and game breakers are brave. No matter what industry, mediocrity is the easiest thing. Innovation game breakers are always lonely and brave, and the PC industry is no exception.
On the evening of July 21, a full scene new product conference was held in honor, and many innovative, people-friendly and elegant new products were launched, covering notebooks, tablets, mobile phones, smart screens, earphones and other categories. The brand-new Honor Magicbook 14 is the opening work of the press conference. It was personally released by Zhao Ming, CEO of Honor. It can be seen that the PC business has an extraordinary strategic position in the glory brand.
The new Honor magicbook 14 is a node type product. It is the first landing of the Honor self-developed technology OS turbo on the AMD platform, marking that the glory magic OS full scene operating system has opened up the mainstream PC computing platform and will have a profound impact on the PC industry.
In the PC world that seems to compete in the Red Sea, Honor PC has broken a dawn and emerged later. It has become the most innovative PC new force with technological innovation and design breakthroughs such as full screen notebook, multi screen collaboration, 5 megapixel front camera and OS turbo.
Redefining PC: leapfrog computing platform, OS turbo technology breakthrough
In the past 30 years, there has been little change in the industrial model of the PC Jianghu. The traditional PC brand is basically a hardware integrator, without the underlying technological innovation ability, which has also plunged the industry into an unimaginable entropy growth situation.
Gloriously entering the PC world, we do not want to be homogeneous and mediocre, nor do we engage in PC for the purpose of seizing the PC market. Instead, we rush to the ultimate goal of intelligent and intelligent scene, making PC with the thinking of being a mobile phone, and driving product innovation with full scene experience.
Previously, Honor magicbook 14 has locked in the most mainstream notebook size and created a light and thin notebook with prominent product features and market competitiveness. It has three major product characteristics: high performance, long endurance and ultra light and thin. Since its launch in May this year, it has received 97% of super high praise, far exceeding the products of the same level, and has become the most popular notebook product.
More importantly, the high performance and long endurance of Honor magicbook 14 are not only strong processor and large battery, but also rely on the OS turbo technology independently developed by glory. Through software and hardware collaborative innovation, it releases hardware performance, optimizes system experience, and becomes an innovative hero in the PC world.
The launch of the new Honor magicbook 14 dragon version is not only a simple continuation of Honor magicbook 14, but also the first landing of Honor OS turbo technology on AMD platform. Since then, Honor OS turbo technology has taken root in Intel and AMD. This technology will continue to expand the sinking and coverage of different models of Honor notebook, and truly bring glory magic OS full scene operating system from dream to reality.
The further breakthrough of OS turbo technology shows that Honor really has strong software and hardware bottom layer optimization capabilities, and truly achieves the technology and experience of leaping across different computing platforms and operating systems. Glorifying what OS turbo has done is the first of its kind in the PC product history and has epoch-making value. At the same time, it also leads the industry to recognize and redefine PC.
Magicbook 14: a milestone generation, the Ruilong version is also excellent
As a milestone generation of OS turbo technology, Honor magicbook 14 leads many products in the same gear in many indicators such as performance, power consumption and endurance. It has formed a relatively obvious technical experience advantage and is very popular in the market. It is no coincidence that 97% of the high praise rate.
The new Honor Magicbook 14 dragon version brings OS turbo to AMD platform, fully demonstrates Honor’s technological innovation in software and hardware coordination, and continues the high performance, ultra long endurance and extreme experience of the glory magicbook 14 family.
Among the 14 inch thin and light books on the AMD platform in the market, the new generation Honor magicbook 14 Raptor version is the first one equipped with a 75wh super large battery. Its endurance is at an ultra-high level in the same level. It supports 65W portable fast charging, charging for 15 minutes, working for 3 hours, and multi-purpose charging. It supports fast charging of Honor notebooks, tablets and mobile phones, eliminating the trouble of carrying a pile of charging heads.
With the support of OS turbo technology, the Dragon version of Honor magicbook 14 has become a “flying dragon in the sky” mode. Its power consumption can be reduced by up to 24.1%, office applications can be increased by up to 28.5%, battery life can be increased by up to 35.5%, and compared with similar products, the power consumption can be reduced by up to 60%.
What do these figures mean? They mean that the comprehensive performance of the Honor magicbook 14 dragon version is self-contained, the real king of cost performance, the mid-range price, and the high-end experience. It is a good product rarely seen for many years. More interestingly, OS turbo integrates many technologies such as artificial intelligence and has the ability of self-learning. It will perform better in more scenarios. This ability is a breakthrough innovation in the PC industry.
The super performance and endurance performance, the super high praise rate, make the Honor magicbook 14 hot, and have become the benchmark of PC innovation. Honor has always pursued “consumer centered technological innovation and adhered to the product concept of two wheel drive”. Instead of making flashy technology, it keeps user needs and technological innovation abreast of each other. This is also the stupid rule of Honor notebook’s late rise and “pain point terminator”.
Self confidence in product strength: there is no competitor in the range of 5000-6000 yuan
In the media group interview after the press conference, Zhao Ming, CEO of Honor, confidently said that the Honor magicbook 14 family has no rivals in the range of 5000 yuan to 6000 yuan.
As we all know, the range of 5000 yuan to 6000 yuan is the best-selling price range of notebook computers, and it is often the preferred price range for young people. Winning this price range with good products is very likely to win the high recognition and long-term trust of consumers. This is the wise strategy of Honor brand and the performance of super product power and confidence.
With the step-by-step implementation of Honor PC’s new strategy, the whole series of Honor notebook products will be equipped with OS turbo technology, which is basically equivalent to “tonifying the kidney and spleen” for notebooks, so that the Honor notebook in the hands of users can have a longer service life. From the perspective of the idea of making mobile phones, Honor has always put the quality price ratio in the first place. Basically, it uses software and hardware innovation to extend the service life of users’ mobile phones, rather than squeezing toothpaste to force users to replace them as some manufacturers do.
It can be said that Honor builds product power by adhering to the open concept. Zhao Ming once said that technology may be closed, but consumer experience, use and expectation are open. Honor’s future concept is “glory smart space”, which adopts Mobis ring structure, represents the thinking of the whole scene in the future, creates a very convenient virtual space for consumers, and maps the real world. Facing the future, Honor will also adhere to building an open ecosystem. Based on magic OS and honor connect, it will try its best to be compatible with partners’ solutions, and work with partners to provide consumers with solutions facing the future.
Honor PC business has shown a trend of blooming everywhere. It has just released the industry’s first 12 inch eye protection HD large screen – Honor tablet 8, leading the tablet computer to truly enter the era of giant screen. Honor tablet 8 is an advanced “Xueba level” tablet in education, which helps efficient learning. It has passed the three authoritative certifications, comprehensively improved its eye protection ability, and truly achieved the goal of eye protection learning tablet.
Zhao Ming, CEO of Honor, is very confident that Honor tablet 8 has no rival in the same gear and is the best tablet product in the price range below 3000 yuan.
Glorifying this brand is pragmatic and not impetuous. Under the premise of severe compression of advertising and marketing expenses, it is a difficult but correct way to focus on products to win and rely on consumer reputation to develop. In the current environment, consumers may be more cautious when placing orders. What seems to be an industry challenge at this time is a good opportunity for all major notebook brands to compete for products, innovation and reputation. Of course, we also look forward to the Honor notebook making a breakthrough in the competition, completely breaking the dull pattern of traditional PC, bringing the new power of PC to a new height and firmly occupying the mainstream position in the PC world.
Consumers are the core of the future, and Honor notebook is rising strongly
Honor is bringing virtualization technology similar to cloud computing into PC products, realizing the ability to leap across different computing platforms and different operating systems. Through magic OS, it cooperates with scene devices and uses magic live intelligent engine for intelligent scheduling, so as to integrate the notebook ecology into the magic OS ecosystem.
It is a glorious open collaborative thinking not to destroy and subvert the interests of industrial partners and to create a new world of PC with collaborative innovation and underlying innovation. The new PC strategy of “upgrading and leapfrogging the existing architecture and system based on the collaboration of software and hardware and the underlying innovation” and the new breakthrough represented by OS turbo’s self-developed technology are shining brilliantly on the new Honor magicbook 14 Raptor version and have a large-scale impact.
At the level of industrial ecology, Honor brings a thinking of “community with a shared future”. Through its own technological innovation, it realizes the collaborative relationship between the traditional ecology, manufacturers, chip platforms and software operating system platforms in the notebook industry, which is essentially the advantage of the underlying technological capabilities. After connecting different operating systems and different computing platforms,Honor notebook and even the whole scene ecology will usher in a different pattern, When the creative imagination is fully released, Moore’s law may be broken.
In my opinion, the greatest industrial contribution of Honor is to change the innovation driving logic of the PC industry, from the traditional driving mode of operating system and chip manufacturers to the innovation guidance of PC brand manufacturers, so as to make technological innovation closer to the market and consumers.
As Zhao Ming, CEO of Honor said, no matter what the next generation computing center is, consumers are always the core of the future. In the “1 + X + n” whole scene wisdom strategy, “1” is no longer a hardware device, but a consumer.Honor will adhere to an open attitude, work together with more partners to create better solutions and provide more considerate services to consumers.
