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Here are a few translation options, depending on the tone you want: 1. **Literal/Neutral:** “This year’s 618, AI has truly gone wild.” 2. **More natural/idiomatic:** “This 618 shopping festival, AI has really taken off.” 3. **Emphatic/colloquial (matching the original tone):** “This year for 618, AI has absolutely gone crazy.” 4. **Concise and punchy (for headlines):** “618 2024: AI Has Gone Wild” The phrase “杀疯了” is a colloquial Chinese expression meaning something is extremely aggressive, dominant, or wildly successful—often used in competitive contexts like sales or gaming. The most fitting English equivalent depends on your target audience and platform.